Oh Joy

oh joy for target / behind-the-scenes, part 2...
26 Feb 2014

Oh Joy for Target / Coming March 16th!

For the Part 2 peek behind my upcoming Oh Joy for Target collection, I wanted to share a little about my inspiration for the line and show you some of the party pieces up close and personal! We shot this video in a big studio and brought in real grass and a giant hedge to bring the garden party indoors.

Oh Joy for Target / Coming March 16th!

Oh Joy for Target / Coming March 16th!

Oh Joy for Target / Coming March 16th!

The whole Target production team had a blast throwing confetti in my face and getting to play with the pieces afterwards. Check out the finished video below to hear about my inspiration behind the products and Ruby's reaction to seeing the party pieces for the first time...

P.S. You can see more images from the collection launching March 16th here and Part 1 of my behind-the-scenes peek right here...

 

{Photos by Casey Brodley for Oh Joy.}

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