Oh Joy

oh joy for target / behind-the-scenes, part 1...
19 Feb 2014

Oh Joy for Target / Behind the Scenes

One of my favorite parts of developing my upcoming Oh Joy for Target collection was having a chance to work with so many creative people to produce amazing scenes and photos for the in-store marketing and packaging. Because I always love seeing what really goes on behind the camera, I thought I'd share a little behind-the-scenes from one of our shoots from last fall. This is when we created the environmental shots in my announcement post and that you'll also see in Target stores when the collection hits shelves next month.

Oh Joy for Target / Behind the Scenes

Over the course of a week last fall, a team of creatives—prop stylists, food stylists, photographers, producers, and art directors—came together to tell a story with the products I designed. They helped me show customers the beautiful parties and moments you can create with the collection.

Oh Joy for Target / Behind the Scenes

Oh Joy for Target / Behind the Scenes

Oh Joy for Target / Behind the Scenes

Packages were wrapped, pretty foods were made, lots of props were styled, and a vision came together. Also, two-year-olds come in handy on set when they know there is a party to be had. It was especially fun having Ruby visit because this was soon after her 2nd birthday party, and she kept thinking the "party" was for her.

Oh Joy for Target / Behind the Scenes

Oh Joy for Target / Behind the Scenes

All these amazing people came together to create images that look like this...

Oh Joy for Target / in stores March 16th!

{Behind-the-scenes photos by Oh Joy. FInal image lifestyle photograhy by Thuss+Farrell and styling by Dane Holweger.}

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