Oh Joy

big news: oh joy for target collection coming march 16!
10 Feb 2014

Oh Joy for Target / in stores March 16th!

Oh Joy for Target / in stores March 16th!

Oh Joy for Target / in stores March 16th!

You guys...there's a secret project I've been working on since last year that I can finally reveal to you! I have an entertaining and party collection for Target coming out next month—March 16th to be exact. It has been a dream of mine to have Oh Joy product in Target stores, and I am kicking myself that dream is coming true.

Oh Joy for Target / in stores March 16th!

Oh Joy for Target / in stores March 16th!

Oh Joy for Target / in stores March 16th!

Oh Joy for Target / in stores March 16th!

There will be four Oh Joy for Target collections this year—Spring, Summer, Fall and Holiday—each in stores for six weeks only. All of the collections have a ton of color, shots of gold (my favorite neutral), and allow you to mix and match patterns easily. I designed what I would want to use for a party and what I'd need to make it look super special and fun without having to spend the time making decorations from scratch. The first collection for spring is inspired by a garden party and all of the items you can use to create, decorate, serve food, and entertain easily, beautifully, whimsically. It includes paper plates, paper napkins, paper cups, melamine cups and trays, party hats and horns, balloons, wall decals and decor, serve ware, and more...

This project has been amazing to work on, and I'll be sure share more about the process over the course of this year. We'll be revealing more photos, videos, behind-the-scenes peeks, the launch party, and of course the other collections as it gets closer!

Mark your calendars for March 16th for my spring Oh Joy for Garden Party collection! You can see more images from the collection right here on Pinterest. Also, check out this super cute video below about the pinner collaboration with my fellow designers/bloggers/pinners, Poppytalk (coming in June) and Wit & Delight (coming in September) that I'm thrilled to be a part of...

{Product and pattern designs by Oh Joy for Target. Lifestyle photograhy by Thuss+Farrell and styling by Dane Holweger.}



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