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behind the scenes / making an oh joy for target product...

Oh Joy for Target

When creating an Oh Joy for Target collection, it often takes a year or more to take a product from an idea to the final piece you see in stores. I love sharing how things happen behind the scenes, so today, I'm sharing a little into the process of designing and making the products! We filmed this video over the course of a year so you could see all the steps in real life as they happened. Enjoy!

{Video by Jenner Brown, top photo by Target}