Oh Joy

oh joy for target / behind-the-scenes, part 3... 29 Sep 2014

Oh Joy for Target

Since launching the Oh Joy for Target collection back in March, I've been sharing some behind-the-scenes peeks at the pieces and the photo shoots (see here and here) that helped bring our designs to life. I've shown you guys what some of our photo shoots are like, but one thing I always get asked is how the design process works. Did I really design everything? How did our designs go from ideation to actual product? And what's my role in the process vs. Target's? Well, here's a little look at how it all happens...

Before this collection came along, I personally designed every item with the Oh Joy name on it myself. But as this project approached and with hundreds of products to design on top of everything else I was working on last year, it became time to hire another designer to help me out. My designer, Angie, has been the perfect complement to help me create patterns, draw products, and make our ideas come to life.

Here's a look at our process using the current Fall 2014 collection as an example...

Oh Joy for Target inspiration

1. Mood Board—The first part of the process is making a mood board for our own internal use. I put together a secret board on Pinterest that Angie and I share where I'd add colors, images, types of products, and anything that I was thinking would inspire my vision for the fall collection. We'd talk about ideas as we keep adding to the board. We'd also create a real-life inspiration board in the studio that included materials, swatches, color chips, and anything else that we needed to see and touch in real life.

Oh Joy for Target colors

2. Colors and Patterns—From there, we created a color palette and a ton of patterns based on the mood board. We already create way more than will get used so that we have options to be able to show. When designing for a large retailer, like Target, you have to think about what trends will be relevant to their customer when the product is available. I didn't want the items to feel dated, but trends also take some time to get to the mass level. So we decided to mix in the geometrics that we saw becoming more popular but also added in some classic signature Oh Joy colors and details like shiny gold, pops of color, and quirky details.

Oh Joy for Target / sample sketch

3. Product Sketches—Once we narrowed down the colors and patterns, I'd sketch out all of our product ideas onto paper and then Angie would redraw them in Illustrator as flat 2-D drawings, apply the colors and patterns we discussed, and we'd specify the materials, size, and any other details of the item. This would be part of our presentation to Target so they could see exactly what I envisioned for every aspect of each item.

4. Meeting with Target—From there, Target gives us feedback on what they thought would resonate best with their customers, both from a surface design perspective and a product design perspective. We'd work together with them to discuss what changes needed to be made and ensure that we were all happy with the final selections. A lot of times changes to an item were purely from a production stand-point—maybe the material I wanted was too expensive. Or, there are certain finishes you can't apply to an item if you want it to be durable and long-term.

5. Deciding What Stays—Once we narrowed down the items to pieces that both Oh Joy and Target were happy with, we created spec sheets of every single product that spelled out in detail the materials, size, shape, colors, and any patterns in repeat that would be needed. Target creates the product, and from there comes the fun part...

Oh Joy for Target / sample reviews

6. Reviewing Samples—A few months later, we get to see the first round of samples that have been made. We usually review these samples in person at Target Headquarters in Minneapolis where we also look at the products on the shelves in a pretend store setting. Based on all the samples that were made and were successful, we decide what will stay, what will go, and what still needs tweaks. 

Oh Joy for Target / planogram sketch

7. Finalizing Samples—Then, any samples that still need work will go back for another round, and I get to see it either in person or via photo before it gets produced. Once we both love a product, it's marked as final and goes off to production to be made into the final pieces that you see in stores. The Target team works on a layout of the shelf display with our finalized drawings so we can all envision how the display will look.

Oh Joy for Target / before and after

Oh Joy for Target / before and after

 

Oh Joy for Target / before and after

Here are a few before and afters, so you can see how our initial drawings turned into the real-life items and how some turned out exactly as drawn, whereas some got changed along the way. The process is really fun and interactive, and I learned more about how customers will eventually use the product which informs what is actually made. For example, there were times I wanted shiny gold on items (like those stackable mugs), but we had to remove the gold otherwise the mugs wouldn't be able to be microwaved (and most people like to be able to heat up their mugs in the microwave). So, we changed the handles to solid colors instead.

I always find it fascinating to see things come to life from your imagination to a real-life product, so I hope you guys enjoyed seeing a little bit about how it all happened for us!

P.S. The fall Oh Joy for Target collection is only in stores and online for a few more weeks before the holiday collection arrives so get it while you can. We get a lot of emails after the collections leave stores about where to find past pieces, so just a reminder that once they are gone, they are gone!

{All drawings by Oh Joy for Target}

getting a little more personal... 25 Sep 2014

The Lively Show Oh Joy

Last week, I did a podcast interview with Jess Lively of the Lively Show, and it was one of my favorite interviews to date. It was nice to not talk solely about business and blogging and share a more personal side and some of the highs and lows of my life and my business. If you'd like to listen, click here!

{Photo by Bonnie Tsang}

two ways to party! 21 Aug 2014

Oh Joy for Target fall collection

Oh Joy for Target fall collection

Oh Joy for Target fall collection

Thanks so much for all your enthusiasm over the newest Oh Joy for Target collection (a couple items are already sold out)! When designing all of the collections, we want the pieces to be able to be used for lots of different types of parties. So here's a little video we put together showing how you can use the pieces for both an adult party and a kids party! Enjoy!

Oh and keep sharing on Instagram, how you're using your Oh Joy goodies with #ohjoyfortarget

P.S. For those of you in Canada, the collection will launch in stores this Sunday, August 24th (the launch is a week later than the US one).

// CREDITS //
Brought to you by Oh Joy + Target
Creative Direction by Joy Cho
Video by Jenner Brown
Production and Styling by Julia Wester
Hair and Makeup by Danielle Walch
Music is "Together Forever" by Gio Galanti
Photo stills by Casey Brodley for Oh Joy

this week... 15 Aug 2014

Oh Joy Studio

Oh Joy Studio

Oh Joy Studio

Oh Joy Studio

A few peeks at what's to come soon...parties for little and big kids alike, finalizing the Oh Joy book, colorful sugar highs, and dressing more bumps. Thanks so much for all your kind words on the Oh Joy for Target fall collection—I'll be up bright and early Sunday morning to see it on the shelves!

Have a great weekend all!

{Photos by Casey Brodley for Oh Joy}

oh joy for target fall / launches sunday! 12 Aug 2014

Oh Joy for Target Fall Collection

Oh Joy for Target Fall Collection

Hooray! I'm excited to share a little peek with you at the newest Oh Joy for Target fall collection that comes out online and in stores (in the US and Canada) this Sunday, August 17th! This collection continues to bring you easy and festive mix-and-match party and entertaining pieces that make any party look custom in no time. I'm really excited to be including some ceramic pieces this fall that will becomes staples you can use year round.

Oh Joy for Target Fall Collection

Oh Joy for Target Fall Collection

You'll see a ceramic pitcher, mugs, salt and pepper shakers, a pie dish, and a cutting board along with more paper and melamine pieces like as serving bowl, new goblets, the tiniest party hats around, and—you guys, paper plates and napkins with metallic foil (Just wait till you see them in person)!

Oh Joy for Target Fall Collection

Here's a sampling of some of my favorites from the collection that you can find starting Sunday! Like last time, some things will sell out fast, so get them while you can. The collection will be available for just 6-8 weeks (and get what's left from the summer collection on sale now)!

P.S. Next week, I'll share a fun video we put together showing different ways we used the new collection and you can follow along right here for more...

{Environmental photos by Thuss+Farrell and styling by Scott Horne. Product images by Target.}

in the studio lately... 8 Aug 2014

Oh Joy Studio

Oh Joy Studio

Oh Joy Studio

Oh Joy Studio

Oh Joy Studio

It's been a little mad in my office lately with prep for a ton of upcoming projects. If you stop by our studio on any given day, here's a few of the things you might see...pillows taking over every square inch of floor, kids hiding in said pillows, matchy-matchy moments, vintage clothes gone wild, and dogs wearing party hats. It's serious business over here, folks. Have a great weekend all!

a pippit update... 7 Aug 2014

Pippit App

A couple months ago, I helped to launch a new app called Pippit with Naomi and Josh of Love Taza. We wanted to create a way for people to easily get the latest updates from their favorite blogs while also being able to see blog content mixed with everyday photos and videos as well. Since the launch, we have been working hard to improve bugs and glitches that revealed themselves once there were thousands of users on the app. It was a difficult few weeks soon after launch as we wanted to make sure every concern was heard, and we worked with the programmers to fix things to make the app better as quickly as possible. We truly value the enthusiasm and support of everyone who has joined so far. During the launch, you helped it to become the #1 Paid Lifestyle App as well as the #2 Paid App in all categories!

Pippit App

This week, we've released the newest update of Pippit v1.3 which has dramatic performance enhancements (like being able to "like" something on the home feed with a single tap!) and some new features. Thanks to your feedback, we were able to see what we could make better and how we can create a better experience for you. The biggest update is that the app is now free. When launched, Pippit was intended as a paid app in efforts to charge a small, transparent fee upfront for an ad-free interface instead of a free app that would eventually need revenue in some other form to support itself down the road. But since then, lessons have been learned, and it's been realized that charging the small fee still prevented many people from using the app. And therefore it limited the experience and the ability for those who had joined to follow as many people as possible. We want you to have even more great content to discover and even more people to share experiences with, and making Pippit free is going to help us do that for you. 

Pippit App

In addition to being able to have your own blog's feed show on your Pippit feed (and follow other blogs you love there even if you don't have a blog of your own), one of my favorite features still is that you can add "dots" to your photos or videos that allow followers to be able to go directly to the moments or things you're sharing. For example, you can add a dot to reference the exact recipe for a cake in your photo and add a dot to link to where to buy the cake stand. It makes it easy to not only share your experiences but help others go out and experience them as well directly and immediately.

I understand that it might be a bummer to have paid for it and now see it for free. If you paid for Pippit initially and would like a refund in light of the free version, please email info@pippit.co, and we will take care of that for you. As always please feel free to email info@pippit.co with any technical difficulties or issues. 

If you haven't tried it yet, you can download Pippit in the App Store now through your iPhone! (And yes, it's only on iPhone for now).

We hope you'll try out the app if you haven't yet (you can find me under username @ohjoy), and please let me know what you think if you are using it! 

one more week left for an oh joy summer... 4 Aug 2014

Oh Joy for Target goblets / Photo by Justina Blakeney

Oh Joy for Target baskets / Studio DIY ice cream sandwiches

Oh Joy for Target mat and goblet / Photo by House of Mia

Oh Joy for Target picnic basket / Photo by Jen Gotch

I love seeing how everyone has been using the Oh Joy for Target summer goodies. Just a reminder that the collection is only in stores for a another week or so (and now on sale!) so get it while you can as it won't be available any longer once the Fall collection arrives!

{Photos via: Justina Blakeney, Studio DIYHouse of Mia, and Jen Gotch}

let's all have less mom guilt, shall we? 29 Jul 2014

Oh Joy for Target - Behind the Scenes

I've recently spoken at a few conferences, and I always get asked about how to deal with feeling guilty about being away from your child as a working mom. Now, let me preface this by saying that "mom guilt" is an epidemic that every mother I know seems to feel often—whether they're stay-at-home-moms, working moms, or any kind of mom—we (unfortunately) feel bad for something. While I certainly struggle with it too, here's something that recently helped me feel a little less guilty...

Continue reading " let's all have less mom guilt, shall we? " »

the changing business of a blog... 21 Jul 2014

Oh Joy Studio

I've recently spoken at a couple conferences, and as a blogger for almost nine years (say what?!?), I often get asked what's different about blogging now than when I started. It's crazy to think about how much things have changed since I started in 2005. Every blogger does things differently, so I wanted to chat about how things have changed for me over the years.

When I started my blog, it was a hobby (as it was for most back then). This was before there were "professional bloggers", before anyone called people "tastemakers", and before people started blogging with the intention of making any money. Just like a lot of the earlier bloggers, turning this site into part of my job happened unintentionally, but it's something that changed the course of my career and my life for the better.

Oh Joy Studio

Here are a few things that have changed for me about blogging over the past nine years...

Continue reading " the changing business of a blog... " »

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