Oh Joy

oh joy studio craft room: before and after! 25 May 2017

Color-02-Before-blog

With the move to our new Oh Joy Studio earlier this year, we needed a designated room for making and crafting all the projects that you see here. We have so many supplies that needed to be organized and stored in a way that makes everything easy to find and help the crafting and styling team work as efficiently as possible. We recently invited the IKEA Home Tour Squad into our office to takeover the craft room, and they completely blew my mind. They made the space so much more functional and beautiful—and now it's the room that everyone in the office wishes they worked in. See below for a short video of the complete makeover and more before and afters!

The room is basically set up like a kitchen (without the appliances) which added SO MUCH functionality to a room that needs to hold so many things that are constantly in use.

oh joy studio craft room: before and after

oh joy studio craft room: before and after

The open shelving allows us to see everything that needs to be accessed while also storing odd-shaped items like our seamless rolls of paper.

oh joy studio craft room: before and after

oh joy studio craft room: before and after

The main work space is set up like a "T" and gives space for active projects in the works as well as a place to put things aside while drying or when working on multiple projects at one time. The combination of overhead and counter cabinets gives multiple options for storage both for everyday storage and for items that need to be tucked away for occasional use.

oh joy studio craft room: before and after

oh joy studio craft room: before and after

oh joy studio craft room: before and after

I can't say enough how much the organization of the space (and all the tiny things that needed a home) has helped us find things and keep everything in its place in a way that we would have never been able to do before. Thanks so much to the IKEA Home Tour Squad team who spent three days at our office working on this project. We had a blast and learned so much from them!

You can shop all the pieces in this room right here.

*This post was sponsored by IKEA. You can get more inspiration on other types of rooms at hometourseries.com or check out other makeover videos and see if IKEA Home Tour will be visiting your hometown soon!
 
{Photos and video by IKEA}

the newest edition of oh joy band-aid bandages! 13 Apr 2017

oh joy band-aid bandages

I'm exciting to announce our third (and newest) collection of BAND-AID® Brand Adhesive Bandages by Oh Joy! & First Aid Kit by Oh Joy! You guys were so amazing in your support and love for them that we have a NEW collection for this year coming out this Sunday, April 16th exclusively at Target!

oh joy band-aid bandages

For the third year, we’ve partnered with Johnson & Johnson Consumer Inc. to design bandages that help cover up minor cuts and scrapes but make the healing process way more fun. This year, we added in all new designs including square-shaped bandages for elbows and knees!

oh joy band-aid bandages

The handy First Aid Kit can be used to keep at home, in the car, at the office or in your purse so that you are always prepared to #SavetheDay. The new BAND-AID® Brand Adhesive Bandages by Oh Joy! will be available only at Target stores and Target.com for $2.79 beginning Sunday

And, the First Aid Kit by Oh Joy! is free with the purchase of three qualifying items (such as BAND-AID®Brand SKIN-FLEX™ Adhesive Bandages, NEOSPORIN® + Pain, Itch, Scar, BAND-AID® Brand of First Aid Products All-in-One Adhesive Gauze Pad and Tapes, and Extra Strength BENADRYL® Itch Stopping Cream). And I have to warn you...get the First Aid Kit quickly! Every year, it sells out in just a couple of months!

P.S. Also, stay tuned tomorrow morning at 9:30am PST for a special Instagram Live and Facebook Live where I will show you all the designs up close and personal. You can ask me questions while I explain the process of how they were made!

{Photos by Casey Brodley, styling by Julia Wester, styling assistance by Jess Hong

oh joy for target / new spring baby clothes! 10 Apr 2017

Oh Joy for Target Baby Clothes

If you have babies or like babies, you'll be VERY excited because we have a brand new collection of Oh Joy for Target baby clothes out today! This special spring collection is available online only and for just a few months before our next summer collection launches. So get it all while you can as it won't last as long as past collections.

Oh-joy-baby-flats-33-layered

With pieces for girls, boys, and neutral options, there are onesies, lots of mix-and-match separates, PJs, and my favorite—some little layering jackets! The sizes go from 0 months to 2T. They do run on the bigger side so the 2T still fits my 2.5 year old with room to grow. Find them all right here!

{Photos by Casey Brodley, styling by Julia Wester, crafting by Jess Hong}

oh joy for chatbooks! 16 Mar 2017

Chatbooks

Today, we're launching a very special set of Oh Joy covers and designs exclusively for Chatbooks! If you don't already know about Chatbooks, they make it SO easy to create photo books right from your Instagram account, Facebook or camera roll (did you see this hilarious viral video?!). 

Oh Joy for Chatbooks

Capturing and preserving memories is so important to me. We live in a time when it's so easy to take photos, but then we often forget about them while they sit in our phones. I love that these books make it easy to take the digital images we have saved on our phones and put them into a printed book you can treasure forever. We're thrilled to partner with Chatbooks for a limited edition set of six Oh Joy designed hardcover and softcover books. Each book can hold between 30 and 366 pages and starts at $14 for softcover and $19 for hardcover.

Oh Joy for Chatbooks

Each Oh Joy book comes with a set of optional designed inside pages with numbers from one to twelve, so that you can use each book to document each month in your baby's first year. Or use them to note how many years old they are, for an anniversary, OR, simply as a way to make a series of books and number them like chapters.

Oh Joy for Chatbooks

Look how pretty the hardcover books are on a shelf together! You can stick to one of the cover designs or mix it up for multiple chapters to your story. Either way, they all mix and match together and are so fun to flip through. With Mother's Day coming up, they are extra perfect for gifts and really year round to chronicle those moments you want to look back on and treasure. You can purchase the Oh Joy Chatbooks right here for a limited time through July.

{Photos by Casey Brodley, styling by Julia Wester, styling assistance by Jess Hong} 

oh joy furniture! 1 Mar 2017

Oh Joy Furniture Collection

Weeee! Today, we launch our newest collection—upholstered furniture! We've partnered with Cloth & Co. to create this colorful collection of pieces made in America. From kids' chairs to adult chairs, settees to storage ottomans, they're colorful, fun, and make a true statement. We even have some solid velvet pieces in a beautiful blush shade (not shown) to mix in with all the patterns. 

Oh Joy Furniture Collection

Oh Joy Furniture Collection

Oh Joy Furniture Collection

Oh Joy Furniture Collection

This will be the first time you'll see higher priced items from Oh Joy because I want to create more pieces that you can grow with in your home and will last for a while. With special details like thick, clear lucite and tapered gold legs, incredible color, and beautiful fabric, every piece is made to order with a great price for the quality you'll get. Prices range from $220 to $1200. This is just a sampling of the collection—you can find all currently available exclusively online at Target.com

I would love to hear your favorites and where you would put them in your home!

Midnight Confetti Armchair SceneeSale Rugs rug, CB2 side table (past season), Anthropologie glasses (past season), Anne and Kate stir sticks, Eric Trine plant stand, Urban Outfitters gold planter, Oh Joy x Cloth & Co. arm chair, Mr. Ford's Animal Kingdom print,  CB2 bar cart, Target giraffe figurine, vintage mini glasses, W&P Design pineapple shaker, vintage pitcher, Calhoun & Co. striped pillow, Anthropologie shag pillow.

Jumbo Dot Settee SceneOh Joy! for Target side table, Oh Joy! for Target lamp, Oh Joy! for Target pillow, Oh Joy X Cloth & Co settee, Famille Summerbelle print, Oh Joy! for Target ottoman, Target bookshelf, Jenny Vorwaller painting, The Container Store white box, Marley & Alfie horseshoe, Target giraffe figurine, Target wooden boxes (past season).

Party Collage Armchair SceneTarget bookshelf, Vanessa Bean face vase, Marley & Alfie horseshoe, Target wooden box (past season), vintage deer, Jenny Vorwaller painting, The Container Store pink box, Ban.do round glass boxes, The Container Store white boxes, Senegal woven basket, Lorena Canals rug, Teil Duncan print, Framebridge frame, Oh Joy x Cloth & Co arm chair.

Midnight Confetti Daybed SceneLorena Canals rug, Oh Joy x Cloth & Co daybed, vintage round pillow, Anthropologie striped pillow, Urban Outfitters face pillow, Target ombre pillow, Pom Pom at Home throw blanket, J. Otto Seibold house print, Framebridge frame, Lisa McLean abstract print, CDR hand print, Tuesday Mourning face print, Framebridge frame, Anthropologie mug.

{Photos by Casey Brodley, styling by Julia Wester, styling assistance by Jess Hong} 

the oh joy pet collection is here! 13 Feb 2017

Oh Joy for Target Pets Collection / Photo by Grace Chon

Bow wow wow, yippee yo yippee yay! I'm excited to share our newest collection for...pets! Pets are such an integral part of a family, and they need a little color and whimsy, too. Our new collection has a mix of functional and whimsical pieces for everyday including bowls, beds, collars, clothing, and of course, party hats for birthday celebrations! And the best part is they tie back into other pieces in our Home Decor collection. You have to watch our video below for a ton of pup cuteness!

Oh Joy for Target Pets Collection / Photo by Grace Chon

Oh Joy for Target Pets Collection / Photo by Grace Chon

Oh Joy for Target Pets Collection / Photo by Grace Chon

Oh Joy for Target Pets Collection / Photo by Grace Chon

The Oh Joy Pets Collection is in select stores now and online for SIX WEEKS only! So go grab them while you can. And please tag us on Instagram with #OhJoyforTarget so we can see and share your cuties with their new pieces.

Special thanks to our amazing models: Tuna, Boden, Bella, Alvie, and Juliet. And the super talented photographer, Grace Chon, who is a legit dog whisperer!

Brought to you by: Oh Joy + Target
Creative Direction: Joy Cho
Video: Jenner Brown
Music: "Get Ready" by Midnight Riot
Creative Production and Styling: Julia Wester
Production Assistant: Jessica Hong
Video Graphics: Angie Stalker
Still photos: Grace Chon

hand in hand... 2 Dec 2016

hand in hand soap

Five years ago, I designed a logo and art directed the packaging for a brand new soap company called Hand in Hand. For every bar of soap purchased, Hand in Hand donates one bar of soap and one month of clean water to a child in need.

hand in hand soap

I always love keeping in touch with my former clients to see how their companies have grown. I'm so excited to see that Hand in Hand has since donated over 351,000 bars of soap to children who need them, and they've recently launched their soap at Target! Which means that more people now have access to buy the soap, and more bars of soap can be donated for every purchase.

I love seeing success stories like this. In addition to helping others, these soaps make perfect stocking stuffers, teachers gifts, and hostess gifts!

{Top photo by Casey Brodley, styling by Julia Wester, bottom photo by Courtney Apple. Packaging illustrations by Emma Block.}

happy friday + future workshops... 18 Nov 2016

Oh Joy studio

Ah! We've signed the lease on a new office for Oh Joy (it's almost twice as big as what we have now!), and we're getting ready to pack up and move next month. Now that our new space will be big enough to host events, I'm excited to get back to meeting with people in real life and hosting business talks and various workshops in the new Oh Joy studio.

SOOOO....I'd love to know what types of talks, workshops, or events you would come to if you are (or if you could travel to us) in Los Angeles? I used to teach social media, freelancing, and product development workshops so I'd probably focus on other topics I have not yet covered. But I am open to hearing all of your suggestions!

Thanks in advance and have a great weekend! 

{Photos by Casey Brodley, my outfit by Boden.}

happy long weekend! 2 Sep 2016

Oh Joy for Target

Happy Friday guys! I've been in San Francisco this week on vacation eating my way through the city and getting some much needed hang time with my husband and kids. I hope you all have a great, LONG weekend full of that R&R we all need every so often.

P.S. What's left of our summer collection will soon be gone to make space for our new fall goods...so shop them while you can! Neon lights shown are sold out online but available in stores for one more week only. AND, our baby apparel is currently 25% off for Labor Day weekend!

{Photo by Target}

Instagram Stories vs. Snapchat... 5 Aug 2016

Instagram Stories vs. Snapchat

Since Tuesday, the Internet has been in a frenzy over the update to Instagram called Instagram Stories. If you haven't yet seen it, it's basically a way of adding un-edited photos and videos to a feed composed of a string of individual moments that your followers can view for only 24 hours. It's a very similar format to Snapchat—which has been the current favorite platform for teens and millennials...and a platform I just got into and liked after protesting it for so long.

So the question around town is...if you're into both Instagram and Snapchat, or if you follow people or brands on both platforms...what do you do now? Where do you check in on those more "real" tidbits of life or where do you post your own behind-the-scenes glimpses that you want to share?

I am still figuring out my own plan, but as a test for the past couple of days I have been sharing the same content I would normally share on Snapchat on Instagram Stories. That way I could test the waters and make an informed decision for myself and really know the differences from first-hand experience both as a sharer and a viewer. Here's my breakdown for you of the benefits of each...

Instagram Stories vs. Snapchat

Things I like better about Snapchat

1. Filters! While filters are not at all necessary for the sharing of information, they make people kick back and not take things too seriously. It makes it easier for those who are nervous about talking to their camera to cover their face with some funny filter. My husband always says that if the people who invented the technology for those filters worked in the medical field we might have a cure for cancer by now! Because, yes, the filters are VERY good.

2. It feels more intimate. Because you have to actively add someone's exact username to follow them on Snapchat, these are people you want to be following and not people that you found by "exploring" or people you added just cause you met them once at a party. Because of the intention behind these "follows", you're probably following less people here than on Instagram. And, these are people that you want to know more about. Those that follow you here may be a smaller number than on Instagram, but they are the ones who really want to see more of the real you.

3. Ability to send stories directly to someone. I don't actually use the messaging part of Snapchat where you can send a snap ONLY to a certain person (it's like the text messaging part of it), but this was the original intent of Snapchat and a feature that it still has over its new competitor. 

4. Thumbnails preview someone's story. When you're viewing your feed of recent stories, the thumbnail shown gives an indication of their last snap. It's a very small detail but I do like this ability to be able to know what I'm about to watch.

Instagram Stories vs. Snapchat

Things I like better about Instagram Stories

1. One less app to visit! While I have really been loving Snapchat lately, I can't say that I want one more thing to add to the social media cocktail that I consume and serve up on a daily basis.

2. Your current Instagram audience gets to see another side of you. A bit in contrast to the intimacy mentioned above about Snapchat, I find that people want to actually see more of the unedited side of people and brands on Instagram but don't either use Snapchat or forget to add them (since it's not an easy process to find people there). This gives you the chance to see their other side easily and it might actually help people (including myself) edit down who they follow.

3. Forward/Back controls when viewing stories. There are so many times I have viewed someone's Snapchat story only to want to go back to something I wanted to see again or screenshot. The "tap on right side of screen" to go forward and "tap on left side of screen" to go back thing is super useful.

4. You can see someone's "trailer". If you visit someone’s profile (either for the first time or to check up on their posts) and you can see their most recent story when their profile photo is outlined in color. It's a fun way to see what new people to your feed are up to or use it as a way to decide if you want to follow along. 

5. Easier to direct message. While I don't love having another message stream to maintain, I like that when there is a direct message stream, you can read the conversation beyond just the 24 hours. Sometimes you see messages in Snapchat too late or you didn't get to read it and it just disappears and then you have no idea the context of what was last said.

6. Usernames are the same. For me, sometimes I like to reference other people or brands in my stories so it's nice that if I mention someone's handle that it's clear it's the same as their Instagram handle.

Here's what I think will end up happening...

A. People who never got on Snapchat in the first place will start using Instagram Stories instead.

B. People who have been on Snapchat for a while and have a strong following will stay there.

C. Those who use the platforms for their brands might post on both but distinguish different content on each—perhaps more brand-related content on Instagram Stories and more personal content on Snapchat.

For me, I have yet to decide exactly what I'll do. But I'd love to hear what you guys think!

As viewers of content, which format do you prefer? Or if you are creating your own stories, which do you prefer?

P.S. A great article on TechCrunch about it.

{Photos by Casey Brodleystyling by Julia Wester}

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