Oh Joy

happy friday + work in progress... 11 Apr 2014

Oh Joy / Chloe Fleury

Oh Joy / Chloe Fleury

TGIF, friends! Are you looking forward to the weekend as much as I am? This week, I've been reminded—both personally and professionally—that no dream is achieved without some minor set-backs. But once you get through it, a sea of possibilities still lies ahead.

Above is a tiny peek of a video I'm working on with paper artist Chloé Fleury for the next Oh Joy for Target summer collection coming out at the end of May. If you look really close, you can see some tiny paper versions of some of the summer pieces! Oh, and the spring collection is only in stores for a few more weeks - so get them while you can!

Have a great weekend!

{Photos above by Chloé Fleury}

you guys... 27 Mar 2014

Oh Joy for Target on Instagram #ohjoyfortarget

I am seriously loving all the #ohjoyfortarget photos you're sharing on Instagram of how you're celebrating the everyday with the Oh Joy for Target collection! I am constantly floored by how creative you guys are and appreciate the support more than you know. I had to share some of my favorites...

Above: Look at these gorgeous parties by doctorsclosetericapattoncomfycozycouture, and ecodivabeauty.

Oh Joy for Target on Instagram #ohjoyfortarget

I love seeing the vases in a group or in singles from cometothesunshinepippinpearlmumloveseee, and vividot.

Oh Joy for Target on Instagram #ohjoyfortarget

Cuties in party hats! Thanks for wearing them so well thegracechonemilyoomilyginnychase, and curlygirldesign!

Oh Joy for Target on Instagram #ohjoyfortarget

And finally, just a few more images that just scream happiness...

(via ohhappydayphiandmemaraboudesignjvonvpittr_pattr, and ginnychase)

The spring collection will be available for only 4 more weeks! Thank you SO much for all the love! 

oh joy for target / the a-z's of a party... 13 Mar 2014

Oh Joy for Target / Coming March 16th!

You guys...just three days till the Oh Joy for Target spring collection launches online and in all stores across the US and Canada! I'm so excited I could pee in my pants! To celebrate the launch, we created some fun pinnable images for you guys all made with items from the collection.

You can view all the letters above flip book style through a cool new app called Steller (just click on the "A" above to scroll through), and then click below the jump to see all the full-sized letters individually if you want to pin them!

Continue reading " oh joy for target / the a-z's of a party... " »

a new oh joy! 27 Feb 2014


Hey guys, you might notice something different over here today! It was time for a change, and we've updated the site to a brand new, clean look to go with all the fun, new things coming out this year. The blog now matches my OhJoy.com site (which houses all of my past work and the 411 on the Oh Joy brand). I hope you guys like the update—it was a fun change to make and sort of like getting a brand new wardrobe. (If you're reading this post via email, please click on over to see the new site! The email version will be updated to match very soon.)

Last year, I really tried to work on letting go of doing everything myself. So I hired the team at ALSO to redesign my website instead of doing it myself. It made a world of difference as I could really sit back and enjoy the process much more, and I love what they created. And thanks to my long-time programmers, Deko Design (who programs my main site) and Doan Designs (who programs my blog) for their technical skills that I would be lost without!

We're still working on some tiny tweaks and kinks to the blog so feel free to let me know if anything is functioning weird for you!

oh joy for target / behind-the-scenes, part 2... 26 Feb 2014

Oh Joy for Target / Coming March 16th!

For the Part 2 peek behind my upcoming Oh Joy for Target collection, I wanted to share a little about my inspiration for the line and show you some of the party pieces up close and personal! We shot this video in a big studio and brought in real grass and a giant hedge to bring the garden party indoors.

Oh Joy for Target / Coming March 16th!

Oh Joy for Target / Coming March 16th!

Oh Joy for Target / Coming March 16th!

The whole Target production team had a blast throwing confetti in my face and getting to play with the pieces afterwards. Check out the finished video below to hear about my inspiration behind the products and Ruby's reaction to seeing the party pieces for the first time...

P.S. You can see more images from the collection launching March 16th here and Part 1 of my behind-the-scenes peek right here...


{Photos by Casey Brodley for Oh Joy.}

oh joy for target / behind-the-scenes, part 1... 19 Feb 2014

Oh Joy for Target / Behind the Scenes

One of my favorite parts of developing my upcoming Oh Joy for Target collection was having a chance to work with so many creative people to produce amazing scenes and photos for the in-store marketing and packaging. Because I always love seeing what really goes on behind the camera, I thought I'd share a little behind-the-scenes from one of our shoots from last fall. This is when we created the environmental shots in my announcement post and that you'll also see in Target stores when the collection hits shelves next month.

Oh Joy for Target / Behind the Scenes

Over the course of a week last fall, a team of creatives—prop stylists, food stylists, photographers, producers, and art directors—came together to tell a story with the products I designed. They helped me show customers the beautiful parties and moments you can create with the collection.

Oh Joy for Target / Behind the Scenes

Oh Joy for Target / Behind the Scenes

Oh Joy for Target / Behind the Scenes

Packages were wrapped, pretty foods were made, lots of props were styled, and a vision came together. Also, two-year-olds come in handy on set when they know there is a party to be had. It was especially fun having Ruby visit because this was soon after her 2nd birthday party, and she kept thinking the "party" was for her.

Oh Joy for Target / Behind the Scenes

Oh Joy for Target / Behind the Scenes

All these amazing people came together to create images that look like this...

Oh Joy for Target / in stores March 16th!

{Behind-the-scenes photos by Oh Joy. FInal image lifestyle photograhy by Thuss+Farrell and styling by Dane Holweger.}

good things come... 18 Feb 2014

Good things come to those who work hard.

As a business owner, I get lots of emails from people looking to start a business or pursue a dream of some kind. I try and give the most constructive advice I can or direct them to one of my books. Because of the ways in which we often see success and fame these days (ie. reality tv), it sometimes gives the perception that you can make it big without doing much work or by getting lucky. Sure, sometimes a little bit luck helps some people. But one thing I emphasize over and over again is that very few things come easy. You never realize how hard people work to achieve their goals behind the scenes. And I promise you, every successful person out there that you admire works their a$$ off. You have to work hard to get what you want in life. And if you work hard, if you're passionate about what you do, and if you are kind to people along the way, it pays off in more ways that you can imagine. 

big news: oh joy for target collection coming march 16! 10 Feb 2014

Oh Joy for Target / in stores March 16th!

Oh Joy for Target / in stores March 16th!

Oh Joy for Target / in stores March 16th!

You guys...there's a secret project I've been working on since last year that I can finally reveal to you! I have an entertaining and party collection for Target coming out next month—March 16th to be exact. It has been a dream of mine to have Oh Joy product in Target stores, and I am kicking myself that dream is coming true.

Oh Joy for Target / in stores March 16th!

Oh Joy for Target / in stores March 16th!

Oh Joy for Target / in stores March 16th!

Oh Joy for Target / in stores March 16th!

There will be four Oh Joy for Target collections this year—Spring, Summer, Fall and Holiday—each in stores for six weeks only. All of the collections have a ton of color, shots of gold (my favorite neutral), and allow you to mix and match patterns easily. I designed what I would want to use for a party and what I'd need to make it look super special and fun without having to spend the time making decorations from scratch. The first collection for spring is inspired by a garden party and all of the items you can use to create, decorate, serve food, and entertain easily, beautifully, whimsically. It includes paper plates, paper napkins, paper cups, melamine cups and trays, party hats and horns, balloons, wall decals and decor, serve ware, and more...

This project has been amazing to work on, and I'll be sure share more about the process over the course of this year. We'll be revealing more photos, videos, behind-the-scenes peeks, the launch party, and of course the other collections as it gets closer!

Mark your calendars for March 16th for my spring Oh Joy for Garden Party collection! You can see more images from the collection right here on Pinterest. Also, check out this super cute video below about the pinner collaboration with my fellow designers/bloggers/pinners, Poppytalk (coming in June) and Wit & Delight (coming in September) that I'm thrilled to be a part of...

{Product and pattern designs by Oh Joy for Target. Lifestyle photograhy by Thuss+Farrell and styling by Dane Holweger.}

happy friday + a peek... 15 Nov 2013


Yesterday, I spent the day in New York debuting a kid's home decor collection launching in the spring to press. I revealed some peeks over on Instagram, so check it out to see more of what's coming in April...

Have a great weekend all!

my new studio: photos and more details... 10 Sep 2013

Oh Joy Studio | Design by Emily Henderson | Photo by Zeke Ruelas

Now that you guys have seen a peek of my new studio space from the video I posted on Friday, today I want to share photos of all the areas of the space, as well as where everything can be bought or made. Emily has also coined this week "Oh Joy Week" over on her blog, and she'll be sharing her behind-the-scenes designer tips and tricks and more detailed DIY steps for the things that were custom made. 

But first a little back story: After eight years of running my business from home, it came time to have a separate space to call the Oh Joy studio. I used to do mostly graphic design work, so I didn't need much space other than a desk and computer, but now that I am creating more Oh Joy products as well as content for my blog that requires photo shoots and video shoots, I need more space. Plus, with three employees, I wanted a place for us to all be able to work and be creative together. My studio is located in Hollywood, about 10 minutes from where I live in Silver Lake, which makes for a great, no-stress commute. It's 1,200 square feet with tall ceilings, wooden beams, brick walls, and great light. But when I found it, it looked like this... 


I saw lots of potential in the space, but knew we had a lot of work to do.

Oh Joy Studio | Design by Emily Henderson | Photo by Zeke Ruelas

That's where Emily Henderson came in. Emily and I first worked together when she designed my living room for her show on HGTV. We became fast friends, and a couple years later, she helped us baby-proof it after Ruby started walking. Even though I am a graphic designer and feel pretty confident in picking colors and knowing what I like, Emily's eye for interiors is unmatched. She has a way of bringing spaces together that I don't. Emily knows how to take my love of color and pattern and make it work into one cohesive space. I told her I wanted white, wood, and gold with lots of pops of color—pretty much a grown-up Candyland. We started a joint Pinterest board and bounced ideas back and forth. And then she and her designer, Samantha Gluck, came up with a master plan.

Take a look at how Emily and her team transformed the space...

Continue reading " my new studio: photos and more details... " »


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