Oh Joy

happy long weekend! 2 Sep 2016

Oh Joy for Target

Happy Friday guys! I've been in San Francisco this week on vacation eating my way through the city and getting some much needed hang time with my husband and kids. I hope you all have a great, LONG weekend full of that R&R we all need every so often.

P.S. What's left of our summer collection will soon be gone to make space for our new fall goods...so shop them while you can! Neon lights shown are sold out online but available in stores for one more week only. AND, our baby apparel is currently 25% off for Labor Day weekend!

{Photo by Target}

Instagram Stories vs. Snapchat... 5 Aug 2016

Instagram Stories vs. Snapchat

Since Tuesday, the Internet has been in a frenzy over the update to Instagram called Instagram Stories. If you haven't yet seen it, it's basically a way of adding un-edited photos and videos to a feed composed of a string of individual moments that your followers can view for only 24 hours. It's a very similar format to Snapchat—which has been the current favorite platform for teens and millennials...and a platform I just got into and liked after protesting it for so long.

So the question around town is...if you're into both Instagram and Snapchat, or if you follow people or brands on both platforms...what do you do now? Where do you check in on those more "real" tidbits of life or where do you post your own behind-the-scenes glimpses that you want to share?

I am still figuring out my own plan, but as a test for the past couple of days I have been sharing the same content I would normally share on Snapchat on Instagram Stories. That way I could test the waters and make an informed decision for myself and really know the differences from first-hand experience both as a sharer and a viewer. Here's my breakdown for you of the benefits of each...

Instagram Stories vs. Snapchat

Things I like better about Snapchat

1. Filters! While filters are not at all necessary for the sharing of information, they make people kick back and not take things too seriously. It makes it easier for those who are nervous about talking to their camera to cover their face with some funny filter. My husband always says that if the people who invented the technology for those filters worked in the medical field we might have a cure for cancer by now! Because, yes, the filters are VERY good.

2. It feels more intimate. Because you have to actively add someone's exact username to follow them on Snapchat, these are people you want to be following and not people that you found by "exploring" or people you added just cause you met them once at a party. Because of the intention behind these "follows", you're probably following less people here than on Instagram. And, these are people that you want to know more about. Those that follow you here may be a smaller number than on Instagram, but they are the ones who really want to see more of the real you.

3. Ability to send stories directly to someone. I don't actually use the messaging part of Snapchat where you can send a snap ONLY to a certain person (it's like the text messaging part of it), but this was the original intent of Snapchat and a feature that it still has over its new competitor. 

4. Thumbnails preview someone's story. When you're viewing your feed of recent stories, the thumbnail shown gives an indication of their last snap. It's a very small detail but I do like this ability to be able to know what I'm about to watch.

Instagram Stories vs. Snapchat

Things I like better about Instagram Stories

1. One less app to visit! While I have really been loving Snapchat lately, I can't say that I want one more thing to add to the social media cocktail that I consume and serve up on a daily basis.

2. Your current Instagram audience gets to see another side of you. A bit in contrast to the intimacy mentioned above about Snapchat, I find that people want to actually see more of the unedited side of people and brands on Instagram but don't either use Snapchat or forget to add them (since it's not an easy process to find people there). This gives you the chance to see their other side easily and it might actually help people (including myself) edit down who they follow.

3. Forward/Back controls when viewing stories. There are so many times I have viewed someone's Snapchat story only to want to go back to something I wanted to see again or screenshot. The "tap on right side of screen" to go forward and "tap on left side of screen" to go back thing is super useful.

4. You can see someone's "trailer". If you visit someone’s profile (either for the first time or to check up on their posts) and you can see their most recent story when their profile photo is outlined in color. It's a fun way to see what new people to your feed are up to or use it as a way to decide if you want to follow along. 

5. Easier to direct message. While I don't love having another message stream to maintain, I like that when there is a direct message stream, you can read the conversation beyond just the 24 hours. Sometimes you see messages in Snapchat too late or you didn't get to read it and it just disappears and then you have no idea the context of what was last said.

6. Usernames are the same. For me, sometimes I like to reference other people or brands in my stories so it's nice that if I mention someone's handle that it's clear it's the same as their Instagram handle.

Here's what I think will end up happening...

A. People who never got on Snapchat in the first place will start using Instagram Stories instead.

B. People who have been on Snapchat for a while and have a strong following will stay there.

C. Those who use the platforms for their brands might post on both but distinguish different content on each—perhaps more brand-related content on Instagram Stories and more personal content on Snapchat.

For me, I have yet to decide exactly what I'll do. But I'd love to hear what you guys think!

As viewers of content, which format do you prefer? Or if you are creating your own stories, which do you prefer?

P.S. A great article on TechCrunch about it.

{Photos by Casey Brodleystyling by Julia Wester}

oh joy for target / summer collection! 16 Jun 2016

Oh Joy for Target / Summer Collection

Yay! It's here! Our new Oh Joy for Target summer home decor collection launches online and in all Target stores this Sunday, June 19thWith summer in the air, I was inspired by bright florals, juicy citrus trees, and thoughts of being by the ocean all summer long. From glasses and bowls to heart-shaped platters and a super fun bar cart, these were designed with summer entertaining in mind. The pieces are perfect for backyard parties but also for casual indoor gatherings for the rest of the year, too.

Oh Joy for Target / Summer Collection

Oh Joy for Target / Summer Collection

Oh Joy for Target / Summer Collection

The collection will be online and in all Target stores (on an endcap in the home decor section). This is a limited collection for the summer only and will not be restocked. Last season, some of our most popular items sold out in the first couple weeks, so once it's gone, it's really gone.

P.S. Oh, and tomorrow, June 17th, I'll be sharing a more detailed look at ALL of the products LIVE on Facebook Live at 9am PST and Periscope at 9:30am PST. Come watch it in real time if you can so I can answer your questions! But both will be available to reply later if you can't watch live ;)

{Photos by Mary Costa}

changing your career in your 30's...(part 2) 16 May 2016

Changing Careers in Your 30's

A couple weeks ago, I began Part 1 of Changing Your Career in Your 30's with an interview from our Creative Producer & Stylist, Julia, who left her career as a reality show producer to find her true passion of styling and crafting. Today, I'd like you to meet Courtney, an attorney who left her own law practice just a few months ago to pursue a career change (soon after turning 30) and now works at Oh Joy!


Courtney Ketchersid, my Executive Assistant, manages all the administrative tasks of Oh Joy—including my schedule, email correspondence, coordinating blog posts, interacting with clients and sponsors, social media, and sooo many other things. She began at Oh Joy only a few months ago after leaving her own law practice to pursue a new direction in her career. Not only did she change careers but she also went from being self-employed to working for someone else which isn't a story you hear very often. Here's Courtney's story as interviewed by me... 


changing your career in your 30's...(part 1) 4 May 2016

Changing Careers in Your 30's

As someone who loves my job, I am super passionate about helping people discover what they really want to do for a living and figuring out ways to get there. Our "career" is something we think about from the time we're a kid with everyone asking us what we want to be when we grow up. And then we start to get more serious about our future careers in high school, then more so into any additional schooling after that. But what happens when the career you went to school for or that you've been working at for years and years isn't what you thought it would be or isn't making you happy?

Two of my employees, Julia and Courtney, both came to Oh Joy from different careers with no prior experience in the jobs they now do at Oh Joy. Julia was a reality TV producer and Courtney was a lawyer. They both changed careers in their 30's and are much happier ever since. I am not sure why your 30's tends to be a period of life changes, but it seems to be a time of reflection for a lot of people to change the course of their lives (both personally and professionally) for the better. In a two-part series, I wanted to share their stories and hope it will inspire those of you who may be stuck in a job rut that you, too, can find your true happiness in your career...


Julia Wester, our Creative Producer and Stylist, crafts, styles, and puts together most of the visuals that you see here on this blog. She started at Oh Joy as a part-time assistant then moved to full-time and has gone from being an assistant to blooming into her role and doing more than I had ever expected and planned for her when she started working with me three years ago. Here's Julia's story as interviewed by me... 


behind the scenes / making an oh joy for target product... 2 May 2016

Oh Joy for Target

When creating an Oh Joy for Target collection, it often takes a year or more to take a product from an idea to the final piece you see in stores. I love sharing how things happen behind the scenes, so today, I'm sharing a little into the process of designing and making the products! We filmed this video over the course of a year so you could see all the steps in real life as they happened. Enjoy!

{Video by Jenner Brown, top photo by Target}

that time we went to the white house... 20 Apr 2016

Oh Joy at White House Easter Egg Roll

Last month, we were invited to go to The White House (ahhhh!) for the annual Easter Egg Roll. After being asked by the First Lady's office to design the logo for this year's roll (and saying "umm, yesss!"), we took a trip to Washington, D.C. to attend the event and to meet the President and First Lady in person. Here are a few photos from the day...

Oh Joy at White House Easter Egg Roll


While waiting to meet the President and First lady, we hung out inside the White House and got to meet some amazing athletes and artists who were there as well like Silento, Dominique Dawes, and Echosmith. Bob wanted to take a photo with Shaq so bad, but we weren't allowed to have our phones with us as we got closer to meeting the President so we missed the chance! 

The President and First Lady were SO kind and youthful and tall! When the First Lady told me how much she loved my work, I just about passed out...


new band-aid bandages by oh joy! 11 Apr 2016

band-aid bandages by oh joy!

Last year, we announced the arrival of one of my favorite Oh Joy products ever...BAND-AID® Brand Adhesive Bandages by Oh Joy! & First Aid Kit by Oh Joy! You guys were so amazing in your support and love for them that I am thrilled to announce we have a NEW collection for this year coming out this Sunday, April 17th!

band-aid bandages by oh joy!

Once again, we’ve partnered with Johnson & Johnson Consumer Inc. to design bandages that help cover up cuts and scrapes but make the healing process way more fun. This year, we added in all new designs including some florals for summer and a couple of our favorite phrases!

first aid kit by oh joy!

The handy First Aid Kit can be used to keep at home, in the car, at the office or in your purse so that you are always prepared for any mishaps.

band-aid bandages by oh joy!

The new BAND-AID® Brand Adhesive Bandages by Oh Joy! will be available only at Target stores and Target.com for $2.79 beginning Sunday, April 17th. 

The First Aid Kit by Oh Joy! is free with the purchase of three qualifying items (such as BAND-AID® Brand Adhesive Bandages, NEOSPORIN® + Pain Relief Ointment, BAND-AID® Brand of First Aid Products Gauze and Tapes, and Extra Strength BENADRYL® Itch Stopping Cream). And I have to warn you...get the First Aid Kit quick! Last year, it sold was gone in just a couple months and we still have people emailing us about it!

P.S. Also, stay tuned this Friday morning at 10am PST for a special Periscope where I will show you all the designs and a behind-the-scenes look at how they were designed LIVE. You can ask me questions and see all details up close before the product hits shelves. So if you're not yet on Periscope, sign up and follow me @ohjoy so you can be alerted to the live broadcast and watch it in real time (or within 24 hours while the broadcast is still up)!

{Photos by Casey Brodley, styling by Julia Wester}

oh joy for cats! 1 Apr 2016

Oh Joy Cat Litter

As a long-time cat lady, I couldn't be more excited to give you all a peek at our newest product launch...Oh Joy cat litter! I've been a cat owner since I moved into my first adult apartment in 2001 and despite the furry snuggles and companionship, scooping cat litter has always been my least favorite thing to do. I've spent the last 15 years trying to figure out how to make the whole experience better and more fun. So we worked with leading litter scientists to develop a formula of cat litter that not only clumps like no other but also adds just a little bit of joy to the sometimes not-so-fun task, and I'm so thrilled that it's finally here!

Oh Joy Cat Litter

Oh Joy cat litter comes in three different combinations so you can match your litter to your decor or to the personality of your cat. This one is called "Everyday is a Paw-ty" for those cats who just revel in life and includes biodegradable and clumping confetti mixed with our signature fuchsia litter. 

Oh Joy Cat Litter

As a special bonus for those who purchase our new litter early, we're also including these special commemorative golden nuggets. They even come with their very own mini party hat!

We hope you're as excited as we are about our newest addition to the Oh Joy line of products. To purchase the Oh Joy cat litter collection, click here!

{Photos by Casey Brodley, styling by Julia Wester and Jessica Hong. Rug by Lorena Canalswallpaper by Chasing Paper, storage bin by Pehr.}

oh joy for target baby apparel! 3 Mar 2016

Oh Joy for Target Baby Apparel


I'm excited to share a peek at the newest addition to the Oh Joy for Target line...baby clothes! We'll have over 50 different sets of easily wearable, washable, mix-and-match pieces for all babies (girl, boy, and gender neutral) sized from 0-24 months. We’ve designed the collection so you can mix and match the entire collection, making dressing your babe super easy and fun. If a top gets dirty, swap it out for a different style or print from the collection and continue on with your day. The pieces will launch this Sunday, March 6th (online at Target.com only).

Watch our fun video below to see more of the collection!

Also, stay tuned tomorrow morning at 10am PST for a special Periscope where I will show you every single piece from the collection LIVE on Periscope. You can ask me questions and see all details up close before the baby clothing launches online. So if you're not yet on Periscope, sign up and follow me @ohjoy so you can be alerted to the live broadcast and watch it in real time (or within 24 hours while the broadcast is still up)!

{Photos by Casey Brodley, video by Jenner Brown, flats by Julia Wester and Jessica Hong. All clothes shown are Oh Joy for Target. Shoes on Coco by Zuzii and Freshly Picked.} 


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