Oh Joy

oh joy for cats! 1 Apr 2016

Oh Joy Cat Litter

As a long-time cat lady, I couldn't be more excited to give you all a peek at our newest product launch...Oh Joy cat litter! I've been a cat owner since I moved into my first adult apartment in 2001 and despite the furry snuggles and companionship, scooping cat litter has always been my least favorite thing to do. I've spent the last 15 years trying to figure out how to make the whole experience better and more fun. So we worked with leading litter scientists to develop a formula of cat litter that not only clumps like no other but also adds just a little bit of joy to the sometimes not-so-fun task, and I'm so thrilled that it's finally here!

Oh Joy Cat Litter

Oh Joy cat litter comes in three different combinations so you can match your litter to your decor or to the personality of your cat. This one is called "Everyday is a Paw-ty" for those cats who just revel in life and includes biodegradable and clumping confetti mixed with our signature fuchsia litter. 

Oh Joy Cat Litter

As a special bonus for those who purchase our new litter early, we're also including these special commemorative golden nuggets. They even come with their very own mini party hat!

We hope you're as excited as we are about our newest addition to the Oh Joy line of products. To purchase the Oh Joy cat litter collection, click here!

{Photos by Casey Brodley, styling by Julia Wester and Jessica Hong. Rug by Lorena Canalswallpaper by Chasing Paper, storage bin by Pehr.}

oh joy for target baby apparel! 3 Mar 2016

Oh Joy for Target Baby Apparel

Oh-joy-target-layette-newsletter

I'm excited to share a peek at the newest addition to the Oh Joy for Target line...baby clothes! We'll have over 50 different sets of easily wearable, washable, mix-and-match pieces for all babies (girl, boy, and gender neutral) sized from 0-24 months. We’ve designed the collection so you can mix and match the entire collection, making dressing your babe super easy and fun. If a top gets dirty, swap it out for a different style or print from the collection and continue on with your day. The pieces will launch this Sunday, March 6th (online at Target.com only).

Watch our fun video below to see more of the collection!

Also, stay tuned tomorrow morning at 10am PST for a special Periscope where I will show you every single piece from the collection LIVE on Periscope. You can ask me questions and see all details up close before the baby clothing launches online. So if you're not yet on Periscope, sign up and follow me @ohjoy so you can be alerted to the live broadcast and watch it in real time (or within 24 hours while the broadcast is still up)!

{Photos by Casey Brodley, video by Jenner Brown, flats by Julia Wester and Jessica Hong. All clothes shown are Oh Joy for Target. Shoes on Coco by Zuzii and Freshly Picked.} 

happy friday + how to be you... 19 Feb 2016

Oh Joy Pattern Play

Happy Friday guys! I recently wrote an article for Time called "How to Be You". It was an important topic for me to write about as a woman who was one a girl and a teenager with low self-confidence who spent so long trying to figure out who I was in this world. But it was also important to me as a creative person and business woman trying to figure out my style and what makes me and my business...well, me. Here is an excerpt from the piece below...

"There are lots of things I went to school to learn how to do: I’ve learned about graphic design, typography, advertising and various styles of art—like paper making, sculpture and figure drawing—that opened up my imagination and allowed me to get my hands dirty. But there’s one thing you don’t learn in school that’s so, so important: How you can be you.

Learning how to be “you” is actually really hard. We spend much of our lives (if not our whole lives) trying to figure that out. Here are some strategies I’ve found helpful as starting points..."

If you have a chance to read it, you can find the full article right here...

{Photo by Casey Brodley, styling by Julia Wester. Decals by Oh Joy for Target.}

oh joy it up! 18 Feb 2016

Office-GIF-small

We've had such a fun time styling rooms with the new Oh Joy for Target home decor collection. Today, I’ll show you how you can refresh a space and add a little Joy to everyday. Watch the video below and follow along on our Pinterest board to see more styling and decorating ideas!

Share how you’re using the collection in your home with the hashtag #ohjoyfortarget!

// CREDITS //
Brought to you by: Oh Joy + Target
Creative Direction: Joy Cho
Video: Jenner Brown
Music: “Lemonade“ by The Dinahs
Production and Styling: Julia Wester
Production Assistant: Casey Brodley
Hair and Makeup: Danielle Walch
Graphics: Angie Stalker

career day / an apron maker... 16 Feb 2016

Hedley and Bennett

Hedley and Bennett

A couple years ago, I met Ellen Bennett of Hedley & Bennett after we were searching for a local maker to feature for this post. After seeing her insatiable love of life, her business mentality, and her amazing way with kids, she and I became friends in real life. She has been an incredible friend, mentor to my kids, and is one of the hardest working people I know...and she's only 28 years old. So for our newest career day, I took Ruby to visit "Auntie Ellen's" apron factory to design her own apron and learn what it's all about. Ruby even got to bring her little sister to tag along when she came back to see the final product...

READ MORE...

an oh joy for target launch party! 4 Feb 2016

Oh Joy for Target

In just a few days—this Sunday, February 7th—we'll be launching the new Oh Joy for Target home decor collection in all Target stores in the US and online. Last month, we held a launch party with some of our LA friends and colleagues to celebrate the new collection and give a peek at what's to come. Come check it out for a look at what you can expect to find starting Sunday...

READ MORE...

#ohjoyfortarget babes! 29 Jan 2016

Oh Joy for Target happy customer

Every time I release a new collection, I am blown away by watching how everyone is using their new pieces! This newest nursery collection has been so fun to watch as you wrap your babes of all ages in Oh Joy for Target! Even, tiny newborns coming home from the hospital...I can't even...

Oh Joy for Target happy customer

Look at these peaceful sleeping babes! (via @scigitte, @tinykaper, @i_heart_loo, @brantlieherring)

Oh Joy for Target happy customer

These cuties are awake and as happy as can be!
(via @magic_kingdom_mamas@rubi_jones@rksleeter@tinykaper)

Oh Joy for Target happy customer

Oh Joy for Target happy customer

Even pups love Oh Joy, too (especially when they are prepping for a new baby in the house)! (via @bradyandbaby, @nowservingboba)

Please keep sharing with me with using #OhJoyforTarget on Instagram! Have a great weekend guys!

{Top photo by @girlintheredshoes, other photos noted above}

in the studio lately... 28 Jan 2016

Oh Joy Studio / Darling Magazine

Oh Joy for Target pillows

Oh Joy Pantone

Rosebowl Flea Market

Kii Arens

We have been slammed at the studio lately shooting videos, prepping for our home decor product launch, and working on other fun projects and products I can't tell you about yet ;) I'm also in the process of hiring two new employees so it's all good things...just a little nuts and I am trying to take deep breaths. Thanks for baring with me as we haven't been able to shoot a ton of new blog posts recently, but will get back to more of those next week! Here are a few snippets from life around Oh Joy world lately...some from the studio, some inspirations, and just some wonderful things that caught my eye...

{Top photo by Naohmi from Darling Magazine from a shoot earlier this week. All other photos by Oh Joy: pillows post Oh Joy for Target event, Pantone colors from a recent project and some snippets from the Rosebowl Flea Market (vintage dresses and Kii Arens prints).}

my new favorite app... 25 Jan 2016

Colorstory-dresses

Every so often, I come across an app (or three) that I can't get enough of that changes my life enough that I can't not tell you about it. My new favorite app is called A Color Story. From the girls of A Beautiful Mess, this is hands-down my favorite photo editing app EVER. Not only does it handle basic edits for small tweaks to your photo (like brightness, contrast, etc.) but the number of gorgeous filters and special effects you can add is amazing.

Now, I have to say, I am not one who likes to go crazy with "filters". Sometimes you see a photo that had a filter applied to it and it just looks crazy (remember the early days of Instagram when everyone put that vintage blue-ish filter on all their photos?!?). Not only are there so many subtle nuances in the filters here, but you can also adjust the intensity of them. You can add some extra special effects (like light flares and color fogs) which are not meant to look like they were part of the original but do make them a bit more artsy if you want. And the best part...you can SAVE your filter combinations. So let's say you always like a certain look to your photos and use a combination of a few things to get them to look like that, you can save that combo to use again in the future...genius. Here are a few photos (all shot on my iPhone) that I tested out in a few different ways...

A Color Story - Coco

Here's a photo I took of Coco over the weekend in my bedroom. The light is great in here, but it can be very backlit. I brightened the photo up first and then applied a few different combinations of filters to get these...

A Color Story - Coco

...and then my favorite! Here's that "color fog" filter you can put over photos that makes those really bright photos a little more special.

A Color Story - Vintage Clothing

This was a pretty fun and colorful photo from the start from the Rosebowl Flea Market. This one didn't need to be fixed much since the lighting that day was perfect. But I felt like it could have use a bit of a vintage vibe so I played around with some of the moodier/vintage filters here.

A Color Story - Vintage Clothing

I ended with this one and love how this combo of filters I used and the lens flare made it feel straight out of the 70's.

A Color Story - Ruby

This was one of my favorite photos I took while waiting for food at a local cafe with Ruby. I made it look vintage, dreamy, romantic...

A Color Story - Ruby

...and also graphic with this last one in black and white.

A Color Story - Croissant

I usually stay away from using too many filters on photos of food. It's hard enough to make food look good in a photo that any sort of color tint or cast (especially greens, blues, and yellows) usually makes the food look worse. So I tested it out with this photo of a PB & Jelly Croissant (YUM, by the way!). I kept the edits light but wanted see how moody I could get before it looked too unreal.

A Color Story - Croissant

I loved this one in the end because the food still looks good but now the image has a bit of a film-like quality to it. It's a bit softer than the original and adds some mood without getting too vintage.

See what I mean? Such a good app!

{All photos by Oh Joy, edited in A Color Story

how do you know when it's time to hire? 7 Jan 2016

Oh Joy Answers

It's been a while since I've posted a business video for you small business dreamers out there. With the start of the new year and thoughts of growth and change and dreams being fulfilled, I wanted to address a question I am often asked by other small business owners...how do you know when to hire employees and how do you find the right people? This video is a little longer than my usual ones because I am answering two related questions, but a great topic for discussion for those of you with small businesses out there, so grab your coffee and let's chat...

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