Oh Joy

oh joy for target / behind-the-scenes, part 2... 26 Feb 2014

Oh Joy for Target / Coming March 16th!

For the Part 2 peek behind my upcoming Oh Joy for Target collection, I wanted to share a little about my inspiration for the line and show you some of the party pieces up close and personal! We shot this video in a big studio and brought in real grass and a giant hedge to bring the garden party indoors.

Oh Joy for Target / Coming March 16th!

Oh Joy for Target / Coming March 16th!

Oh Joy for Target / Coming March 16th!

The whole Target production team had a blast throwing confetti in my face and getting to play with the pieces afterwards. Check out the finished video below to hear about my inspiration behind the products and Ruby's reaction to seeing the party pieces for the first time...

P.S. You can see more images from the collection launching March 16th here and Part 1 of my behind-the-scenes peek right here...


{Photos by Casey Brodley for Oh Joy.}

oh joy for target / behind-the-scenes, part 1... 19 Feb 2014

Oh Joy for Target / Behind the Scenes

One of my favorite parts of developing my upcoming Oh Joy for Target collection was having a chance to work with so many creative people to produce amazing scenes and photos for the in-store marketing and packaging. Because I always love seeing what really goes on behind the camera, I thought I'd share a little behind-the-scenes from one of our shoots from last fall. This is when we created the environmental shots in my announcement post and that you'll also see in Target stores when the collection hits shelves next month.

Oh Joy for Target / Behind the Scenes

Over the course of a week last fall, a team of creatives—prop stylists, food stylists, photographers, producers, and art directors—came together to tell a story with the products I designed. They helped me show customers the beautiful parties and moments you can create with the collection.

Oh Joy for Target / Behind the Scenes

Oh Joy for Target / Behind the Scenes

Oh Joy for Target / Behind the Scenes

Packages were wrapped, pretty foods were made, lots of props were styled, and a vision came together. Also, two-year-olds come in handy on set when they know there is a party to be had. It was especially fun having Ruby visit because this was soon after her 2nd birthday party, and she kept thinking the "party" was for her.

Oh Joy for Target / Behind the Scenes

Oh Joy for Target / Behind the Scenes

All these amazing people came together to create images that look like this...

Oh Joy for Target / in stores March 16th!

{Behind-the-scenes photos by Oh Joy. FInal image lifestyle photograhy by Thuss+Farrell and styling by Dane Holweger.}

good things come... 18 Feb 2014

Good things come to those who work hard.

As a business owner, I get lots of emails from people looking to start a business or pursue a dream of some kind. I try and give the most constructive advice I can or direct them to one of my books. Because of the ways in which we often see success and fame these days (ie. reality tv), it sometimes gives the perception that you can make it big without doing much work or by getting lucky. Sure, sometimes a little bit luck helps some people. But one thing I emphasize over and over again is that very few things come easy. You never realize how hard people work to achieve their goals behind the scenes. And I promise you, every successful person out there that you admire works their a$$ off. You have to work hard to get what you want in life. And if you work hard, if you're passionate about what you do, and if you are kind to people along the way, it pays off in more ways that you can imagine. 

big news: oh joy for target collection coming march 16! 10 Feb 2014

Oh Joy for Target / in stores March 16th!

Oh Joy for Target / in stores March 16th!

Oh Joy for Target / in stores March 16th!

You guys...there's a secret project I've been working on since last year that I can finally reveal to you! I have an entertaining and party collection for Target coming out next month—March 16th to be exact. It has been a dream of mine to have Oh Joy product in Target stores, and I am kicking myself that dream is coming true.

Oh Joy for Target / in stores March 16th!

Oh Joy for Target / in stores March 16th!

Oh Joy for Target / in stores March 16th!

Oh Joy for Target / in stores March 16th!

There will be four Oh Joy for Target collections this year—Spring, Summer, Fall and Holiday—each in stores for six weeks only. All of the collections have a ton of color, shots of gold (my favorite neutral), and allow you to mix and match patterns easily. I designed what I would want to use for a party and what I'd need to make it look super special and fun without having to spend the time making decorations from scratch. The first collection for spring is inspired by a garden party and all of the items you can use to create, decorate, serve food, and entertain easily, beautifully, whimsically. It includes paper plates, paper napkins, paper cups, melamine cups and trays, party hats and horns, balloons, wall decals and decor, serve ware, and more...

This project has been amazing to work on, and I'll be sure share more about the process over the course of this year. We'll be revealing more photos, videos, behind-the-scenes peeks, the launch party, and of course the other collections as it gets closer!

Mark your calendars for March 16th for my spring Oh Joy for Garden Party collection! You can see more images from the collection right here on Pinterest. Also, check out this super cute video below about the pinner collaboration with my fellow designers/bloggers/pinners, Poppytalk (coming in June) and Wit & Delight (coming in September) that I'm thrilled to be a part of...

{Product and pattern designs by Oh Joy for Target. Lifestyle photograhy by Thuss+Farrell and styling by Dane Holweger.}

happy friday + a peek... 15 Nov 2013


Yesterday, I spent the day in New York debuting a kid's home decor collection launching in the spring to press. I revealed some peeks over on Instagram, so check it out to see more of what's coming in April...

Have a great weekend all!

my new studio: photos and more details... 10 Sep 2013

Oh Joy Studio | Design by Emily Henderson | Photo by Zeke Ruelas

Now that you guys have seen a peek of my new studio space from the video I posted on Friday, today I want to share photos of all the areas of the space, as well as where everything can be bought or made. Emily has also coined this week "Oh Joy Week" over on her blog, and she'll be sharing her behind-the-scenes designer tips and tricks and more detailed DIY steps for the things that were custom made. 

But first a little back story: After eight years of running my business from home, it came time to have a separate space to call the Oh Joy studio. I used to do mostly graphic design work, so I didn't need much space other than a desk and computer, but now that I am creating more Oh Joy products as well as content for my blog that requires photo shoots and video shoots, I need more space. Plus, with three employees, I wanted a place for us to all be able to work and be creative together. My studio is located in Hollywood, about 10 minutes from where I live in Silver Lake, which makes for a great, no-stress commute. It's 1,200 square feet with tall ceilings, wooden beams, brick walls, and great light. But when I found it, it looked like this... 


I saw lots of potential in the space, but knew we had a lot of work to do.

Oh Joy Studio | Design by Emily Henderson | Photo by Zeke Ruelas

That's where Emily Henderson came in. Emily and I first worked together when she designed my living room for her show on HGTV. We became fast friends, and a couple years later, she helped us baby-proof it after Ruby started walking. Even though I am a graphic designer and feel pretty confident in picking colors and knowing what I like, Emily's eye for interiors is unmatched. She has a way of bringing spaces together that I don't. Emily knows how to take my love of color and pattern and make it work into one cohesive space. I told her I wanted white, wood, and gold with lots of pops of color—pretty much a grown-up Candyland. We started a joint Pinterest board and bounced ideas back and forth. And then she and her designer, Samantha Gluck, came up with a master plan.

Take a look at how Emily and her team transformed the space...

Continue reading " my new studio: photos and more details... " »

{a video}: my new studio... 6 Sep 2013

You guys may have seen little peeks here and there over the past few months on Instagram as we worked on putting together my new office. I'm so excited to finally share a "Before and After" video with you today of the finished space.

Next week, I'll be sharing more photos of each part of the space, where we got everything, how we made things, and more. Have a great weekend all!

Brought to you by: Oh Joy
Video: Modshift
Music: Three by Cameron Ernst
Studio Design: Emily Henderson and Samantha Gluck
Special Thanks: Casey Brodley for your tireless efforts and to Design*Sponge for the sneak peek!

social media roulette... 22 Aug 2013


One of the most common questions I get asked by new bloggers is how to manage all the social media that's out there. On top of trying to start and maintain a blog and posting to other outlets like Facebook, Twitter, Instagram, Pinterest, and everything else—it can be super overwhelming. If you're a one-man operation and don't have a team of people to help you (because, honestly, being on top of all of that often requires a team!), then I always recommend focusing on just two spaces you really love on top of your blog.

For me, Twitter was one of my go-to spots for the longest time. I loved how easy it was to use and how I could use it to express simpler thoughts and questions. Lately though, I prefer Instagram way more. The community there seems tighter, kinder, and more engaging. Because I use Pinterest as a daily visual tool, it's become the other place online that I find myself focusing on. The funny thing is—when you put effort and energy into one or two of these other social media outlets, those are often the ones that grow the quickest.

Where do you guys spend your time in the social media universe? Everyone has their favorites as well the ones they just can't stand!

{Photos by Nicholas Haggard for Hansel from Basel}

{field trip} hedley & bennett studio... 7 Aug 2013

Field Trip with Hedley & Bennett | photos by Bonnie Tsang

Field Trip with Hedley & Bennett | photos by Bonnie Tsang

Recently, I've gotten to know Ellen Bennett, a talented chef who recently started her own apron-making business called Hedley & Bennett. And despite being in business for just a year, Ellen's aprons are now worn by some of the top chefs in L.A. and across the country. I spotted her work at Poketo a couple months ago and loved that her aprons combine function with a style that both men and women can wear. So Ruby and I went on a little field trip to the Hedley & Bennett studio to check out Ellen's process and to have a couple aprons made just for us!

Field Trip with Hedley & Bennett | photos by Bonnie Tsang

We talked about our favorite fabrics, what kind of pockets we like, and Ruby pretty much went to ribbon heaven with all the supplies in Ellen's studio. And, we started dreaming up what our aprons would look like...

Continue reading " {field trip} hedley & bennett studio... " »

a space to create... 20 Jun 2013





We've been working in the new studio for the past couple months now, and I have to say...it's been so nice having a separate space to work from. It's taken me eight years of having my own business to feel mentally and financially ready to invest in an outside work space, and I'm so glad I did. I thought I'd miss not getting to work in my PJ's, but I find myself more focused when I don't have to worry about the dirty dishes in the sink or get distracted by the incredibly cute sound of Ruby laughing in the next room. To have the literal space to create has been amazing...

While we're saving the full reveal to show you guys when it's totally done. Here are some tiny peeks for you...

P.S. Thank you so much for your kind words yesterday about our dear Bruce...it meant so much ;)

(Photo of me by Bonnie Tsang, all others by Oh Joy}


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