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pinterest 101...


Raise your hand if you LOVE Pinterest! Back in 2010, I was one of the first people to try out the then new site before it was available to the public. Since then, it's been a go-to tool for me both as a designer and content creator. My team and I use it daily to seek inspiration and to share ideas and images with one another. Now, more than 200M people use the platform every month find and save recipes to cook, products to buy, home decor and other ideas they want to try. As a business owner, I use Pinterest not only to find new ideas but also to share the images and products we create with 5 million Pinners each month. Since I always get a lot of questions about the platform, I thought it would be fun to share some tips with you for using Pinterest to build your brand and grow your business. 

People on Pinterest are actively looking for ideas to try tomorrow or someday—whether that’s a fresh recipe or a twist on an outfit. That makes them the perfect audience for whatever new ideas you’re cooking up. And Pinterest can help you grow your business because it works differently from other sites...

  1. More traffic for you—When people find an idea they want to try, they can click through to the specific page on your site to learn how to make, do, or buy it. 
  2. Reach beyond your followers—On Pinterest, your followers are the first to see your ideas. And the more they engage with your content, the more it gets shown in other places on Pinterest—like search results, feeds, and recommendations—for hundreds of millions of Pinners to discover.
  3. Your ideas live on and on—People can discover your ideas the moment you post them or months from now. It all depends on what they’re looking for and when they post them. People can discover your ideas the moment you post them or months from now. It all depends on what they’re looking for and when they need it. Your Pins keep delivering value for years to come—not just the first day you post them.

If you're looking for a deeper dive into the nuances of Pinterest, here are some common questions I often get asked...


Introducing: Oh Joy! for DockATot...

Introducing: Oh Joy! For DockATot!

Sweet dreams are made of our newest collaboration...Oh Joy for DockATot! As a mother of two, I've always been in search of pieces that make those early newborn days easier and more comfortable for the whole family. DockATots are so cozy, and together we’re bringing you their quality and comfort with our signature whimsical colors and prints. We've partnered with DockATot to bring you TWO limited-edition cover styles for their multi-functional lounging docks. They're perfect for babies (ages 0-8 months old or 5-22lbs) to rest, play, cuddle, get diaper changes, and practice tummy time. They make a functional and beautiful addition to your new baby’s home! Come see them all...

Oh Joy! For DockATot Petal Party / Shop now!

Oh Joy! For DockATot Petal Party / Shop now!

Our "Petal Party" print is light and lovely, inspired by a spring day and flowers blowing in the breeze.

Oh Joy! For DockATot Block Party / Shop now!

Oh Joy! For DockATot Block Party / Shop now!

Our "Block Party" style is bold, fun, and is inspired by all the shapes that fill your babe's imagination. 

We hope you love them! You can shop them for a limited time online right now!

{Photos by Morgan Pansing, styling by Julia Wester, and styling assistance by Jess Hong. Special thanks to our models Chelsea and Arden, Sherye and Amelie, and Natalie and Oakley!}

Oh Joy! x Erin Condren is HERE...

Oh Joy! x Erin Condren Planners are HERE!

I shared a sneak peek with you all last week on Instagram, and today I am so excited to announce that the wait is over...our newest collaboration with the queen of planners, Erin Condren, is here...

Oh Joy! x Erin Condren Planners are HERE!

We designed FOUR colorful Oh Joy! covers for their popular Lifeplanners™️: Floral Festival (a brand new, exclusive design!), Wandering Waves, Bright Blooms, and Dancing Dots. Each design comes in multiple color-ways, and the covers are interchangeable so you can switch things up depending on your mood. Each one is as bright and whimsical and fun as the last, meant to inspire you to get organized in style no matter what the day holds!

Oh Joy! x Erin Condren Planners are HERE!

Oh Joy! x Erin Condren Planners are HERE!

When seeking collaborations, I aim to work with companies who create products that speak to my life as an on-the-go working mom. In addition to whatever to-do’s I have on my personal work calendar, I need to coordinate my family’s plans, events, appointments, and play dates, which can be stressful. Erin Condren’s Lifeplanners™️ are THE go-to planner when it comes to keeping life organized. They help me focus on enjoying life and not stressing about forgetting any of the little details.

Oh Joy! x Erin Condren Planners are HERE!

Oh Joy! x Erin Condren Planners are HERE!

You can also find sticker sheets for adding to your calendar that all coordinate with our four different covers. Find them all now exclusively online at Erin Condren!

{Photos by Lily Glass, styling by Julia Wester, styling assistance by Jess Hong.}

our first aid kit holds more than just band-aids!

Oh Joy! First Aid Kit / craft kit

Over the last four years, we have loved seeing all the alternative ways that you guys have been using our Oh Joy! First Aid Kit. There are SO many creative ways you can use them, so we've recreated some of our favorites right here...


our newest first aid kit is here!

Our New First Aid Kit is HERE! / Oh Joy!

I can't believe this is our FOURTH First Aid Kit by Oh Joy! You all were so amazing in your support and love for the past three that we have a NEW kit this year that is now available exclusively at Target! This year's design will bring bright skies and colorful clouds with you wherever you go. 


Our handy First Aid Kit can be used to keep at home, in the car, at the office, or in your purse so that you are always prepared for any boo-boos that may happen during the day's adventures. The kit is currently free with the purchase of three qualifying items (such as our Oh Joy! BAND-AID® Brand Adhesive Bandages, NEOSPORIN® + Pain Relief Ointment, BAND-AID® Brand of First Aid Products Gauze and Tapes, and Extra Strength BENADRYL® Itch Stopping Cream). And I have to warn you...the First Aid Kit goes quick! In the past, it was gone in just a couple months and people still email us about wanting to buy designs from seasons past. 

So get them online or head to your local Target and find them near the Pharmacy section! And if you share photo of them on your Instagram, don't forget to tag us @OhJoy and add #OhJoyToTheRescue

This content is sponsored by Johnson & Johnson. All opinions are my own.

{Photos by Lily Glass, styling by Julia Wester, styling assistance by Jess Hong.} 

happy friday + questions for growing a team?

Oh Joy! Growing a Team

Happy Friday! I am working on some new projects, and would love your input! For a while, I have been wanting to teach an online class for small business owners about "How to Grow a Team". I never learned how to be a boss in any formal way and have figured it all out as I go. I wish I had more direction when I was building my company and adding employees on what made sense, how to hire people, and other aspects of growth that there was no resource for. As I have grown my team over the last 13 years (from just me to six full-time employees), I have learned a lot about when it's time to grow, how to find good people (and how to keep them), how to run a company that your employees enjoy working at, and so much more.

In a similar way that Creative, Inc. and Blog, Inc. gave you all my tips from everything I've learned in freelancing and blogging, I want to do that again to help other small creative business owners understand how to go about it. So...if you are a small creative business owner or want to be one some day, I would love to hear from you in the comments below!

1. What you would want me to cover and what specific questions do you have about growing a team? That will help me best customize this class for your needs!

2. If you are a small business owner and located in Los Angeles and would be interested in coming to an in-person version of this class before the online version goes up, also let me know what type business you have, what your concerns/questions are, and your email. That way, we can contact you if the opportunity arises. 

Thanks in advance for your input! Happy weekend!

Oh Joy! for CALPAK power luggage tags are here!

Oh Joy! for CALPAK Power Luggage Tags

Meet the newest member of our Oh Joy! for CALPAK collection...POWER LUGGAGE TAGS! We teamed up with CALPAK to create three bright, colorful tags that pair perfectly with our Confetti and Sunset suitcases: Pink and Gold Dip, Floral, and Confetti. We designed the tags so you can either match your suitcase OR mix it up with a whole new print and pop of color. There's no suitcase and tag combo we don't love...


oh joy yoga tote!

Oh Joy! Yoga Tote

Happy Friday! You might want to say, "Wait, Joy. Are you about to tell me about ANOTHER product launch?!?" And my answer is YES. Sorry, but not sorry ;P. We launched a super fun and VERY functional Oh Joy! Yoga Tote at Target! It actually came out a few months ago, but we have had some issues keeping it in stock so we had to wait to officially tell you about it...


Oh Joy! for Tula: Behind the Scenes...

Oh Joy for Tula: Behind The Scenes with Joy Cho and Ula Tuszewicka

Happy Tuesday! Last week, we launched our brand new Oh Joy! For Tula collection (thank you for all your love and support!). Today, I wanted to show you some behind the scenes fun from the collaboration and a peek into how it all came together. Take a look at this fun video that the team at Tula put together!


Introducing Oh Joy For Tula!

Introducing Oh Joy For Tula Baby Carriers!

Good morning! I am SO excited to announce our latest collaboration...Oh Joy for Tula! We partnered with the beloved baby carrier company, Tula, to create baby carriers, blankets, and doll carriers in our signature whimsical prints and colors. Come see...