Oh Joy

oh joy for target summer / launches sunday! 22 May 2014

Oh Joy for Target Picnic Basket and Mat

The Oh Joy for Target summer collection launches online and in all Target stores this Sunday, May 25th! As promised, here's a look some of the actual products coming out. This collection was all about creating a fun summer picnic with extra special summer pieces like a picnic basket, picnic mat, insulated tote bag, tiffin box, and condiment holders—as well as summer party essentials like paper cups, napkins, lanterns, and more...

Oh Joy for Target Summer Collection

Oh Joy for Target Tiffin Box

Oh Joy for Target Summer Collection

 

Oh Joy for Target Summer Collection

Here's a sampling of some of my favorites from the collection, and you can see them all online and in-stores (in the US and Canada) starting Sunday! Like last time, some things will sell out fast, so get them while you can. The collection will be available for just 6-8 weeks (and get what's left from the spring collection on sale now)!

{Environmental photos by Thuss+Farrell. Product images by Target.}

oh joy for target summer collection / a preview! 15 May 2014

Oh Joy for Target / Summer Collection Coming May 25th!

Oh Joy for Target / Summer Collection Coming May 25th!

I'm excited to give you a peek at the new Oh Joy for Target summer collection coming out in less than two weeks! Here's a little video we put together to get you excited for all the fun picnic party pieces coming soon. The collection will be online in all Target stores in the US and Canada on Sunday, May 25th for six weeks only.

P.S. You can follow along here to see more peeks leading up to launch! And, to make room for the summer collection, the remaining items left in the spring collection are now on sale!

{Video by the amazing paper artist Chloé Fleury}

oh joy for feed diaper bag 23 Apr 2014

Oh Joy for Feed Diaper Bag

Oh Joy for Feed Diaper Bag

Ever since becoming a mom, it's become more important than ever to help other families whenever possible. I'm thrilled to partner with FEED to bring you this very limited-edition FEED + Oh Joy diaper bag. Covered in a colorful and whimsical Oh Joy pattern, the bag holds all of your little one's daily essentials. And, the best part is, for every bag purchased, 1 mother and 1 child will be provided with micro-nutrients for 1 year.

Here's a special video we made showing a peek into our adventures and the making of this bag...

// CREDITS //
Brought to you by FEED + Oh Joy
Art Direction by Oh Joy
Video by Jenner Brown
Music is "Together" by Natalie Prass
Photos by Casey Brodley

happy friday + work in progress... 11 Apr 2014

Oh Joy / Chloe Fleury

Oh Joy / Chloe Fleury

TGIF, friends! Are you looking forward to the weekend as much as I am? This week, I've been reminded—both personally and professionally—that no dream is achieved without some minor set-backs. But once you get through it, a sea of possibilities still lies ahead.

Above is a tiny peek of a video I'm working on with paper artist Chloé Fleury for the next Oh Joy for Target summer collection coming out at the end of May. If you look really close, you can see some tiny paper versions of some of the summer pieces! Oh, and the spring collection is only in stores for a few more weeks - so get them while you can!

Have a great weekend!

{Photos above by Chloé Fleury}

you guys... 27 Mar 2014

Oh Joy for Target on Instagram #ohjoyfortarget

I am seriously loving all the #ohjoyfortarget photos you're sharing on Instagram of how you're celebrating the everyday with the Oh Joy for Target collection! I am constantly floored by how creative you guys are and appreciate the support more than you know. I had to share some of my favorites...

Above: Look at these gorgeous parties by doctorsclosetericapattoncomfycozycouture, and ecodivabeauty.

Oh Joy for Target on Instagram #ohjoyfortarget

I love seeing the vases in a group or in singles from cometothesunshinepippinpearlmumloveseee, and vividot.

Oh Joy for Target on Instagram #ohjoyfortarget

Cuties in party hats! Thanks for wearing them so well thegracechonemilyoomilyginnychase, and curlygirldesign!

Oh Joy for Target on Instagram #ohjoyfortarget

And finally, just a few more images that just scream happiness...

(via ohhappydayphiandmemaraboudesignjvonvpittr_pattr, and ginnychase)

The spring collection will be available for only 4 more weeks! Thank you SO much for all the love! 

oh joy for target / the a-z's of a party... 13 Mar 2014

Oh Joy for Target / Coming March 16th!

You guys...just three days till the Oh Joy for Target spring collection launches online and in all stores across the US and Canada! I'm so excited I could pee in my pants! To celebrate the launch, we created some fun pinnable images for you guys all made with items from the collection.


You can view all the letters above flip book style through a cool new app called Steller (just click on the "A" above to scroll through), and then click below the jump to see all the full-sized letters individually if you want to pin them!

Continue reading " oh joy for target / the a-z's of a party... " »

a new oh joy! 27 Feb 2014

Oh-joy-new-design2

Hey guys, you might notice something different over here today! It was time for a change, and we've updated the site to a brand new, clean look to go with all the fun, new things coming out this year. The blog now matches my OhJoy.com site (which houses all of my past work and the 411 on the Oh Joy brand). I hope you guys like the update—it was a fun change to make and sort of like getting a brand new wardrobe. (If you're reading this post via email, please click on over to see the new site! The email version will be updated to match very soon.)

Last year, I really tried to work on letting go of doing everything myself. So I hired the team at ALSO to redesign my website instead of doing it myself. It made a world of difference as I could really sit back and enjoy the process much more, and I love what they created. And thanks to my long-time programmers, Deko Design (who programs my main site) and Doan Designs (who programs my blog) for their technical skills that I would be lost without!

We're still working on some tiny tweaks and kinks to the blog so feel free to let me know if anything is functioning weird for you!

oh joy for target / behind-the-scenes, part 2... 26 Feb 2014

Oh Joy for Target / Coming March 16th!

For the Part 2 peek behind my upcoming Oh Joy for Target collection, I wanted to share a little about my inspiration for the line and show you some of the party pieces up close and personal! We shot this video in a big studio and brought in real grass and a giant hedge to bring the garden party indoors.

Oh Joy for Target / Coming March 16th!

Oh Joy for Target / Coming March 16th!

Oh Joy for Target / Coming March 16th!

The whole Target production team had a blast throwing confetti in my face and getting to play with the pieces afterwards. Check out the finished video below to hear about my inspiration behind the products and Ruby's reaction to seeing the party pieces for the first time...

P.S. You can see more images from the collection launching March 16th here and Part 1 of my behind-the-scenes peek right here...

 

{Photos by Casey Brodley for Oh Joy.}

oh joy for target / behind-the-scenes, part 1... 19 Feb 2014

Oh Joy for Target / Behind the Scenes

One of my favorite parts of developing my upcoming Oh Joy for Target collection was having a chance to work with so many creative people to produce amazing scenes and photos for the in-store marketing and packaging. Because I always love seeing what really goes on behind the camera, I thought I'd share a little behind-the-scenes from one of our shoots from last fall. This is when we created the environmental shots in my announcement post and that you'll also see in Target stores when the collection hits shelves next month.

Oh Joy for Target / Behind the Scenes

Over the course of a week last fall, a team of creatives—prop stylists, food stylists, photographers, producers, and art directors—came together to tell a story with the products I designed. They helped me show customers the beautiful parties and moments you can create with the collection.

Oh Joy for Target / Behind the Scenes

Oh Joy for Target / Behind the Scenes

Oh Joy for Target / Behind the Scenes

Packages were wrapped, pretty foods were made, lots of props were styled, and a vision came together. Also, two-year-olds come in handy on set when they know there is a party to be had. It was especially fun having Ruby visit because this was soon after her 2nd birthday party, and she kept thinking the "party" was for her.

Oh Joy for Target / Behind the Scenes

Oh Joy for Target / Behind the Scenes

All these amazing people came together to create images that look like this...

Oh Joy for Target / in stores March 16th!

{Behind-the-scenes photos by Oh Joy. FInal image lifestyle photograhy by Thuss+Farrell and styling by Dane Holweger.}

good things come... 18 Feb 2014

Good things come to those who work hard.

As a business owner, I get lots of emails from people looking to start a business or pursue a dream of some kind. I try and give the most constructive advice I can or direct them to one of my books. Because of the ways in which we often see success and fame these days (ie. reality tv), it sometimes gives the perception that you can make it big without doing much work or by getting lucky. Sure, sometimes a little bit luck helps some people. But one thing I emphasize over and over again is that very few things come easy. You never realize how hard people work to achieve their goals behind the scenes. And I promise you, every successful person out there that you admire works their a$$ off. You have to work hard to get what you want in life. And if you work hard, if you're passionate about what you do, and if you are kind to people along the way, it pays off in more ways that you can imagine. 

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