Oh Joy

career day / an apron maker... 16 Feb 2016

Hedley and Bennett

Hedley and Bennett

A couple years ago, I met Ellen Bennett of Hedley & Bennett after we were searching for a local maker to feature for this post. After seeing her insatiable love of life, her business mentality, and her amazing way with kids, she and I became friends in real life. She has been an incredible friend, mentor to my kids, and is one of the hardest working people I know...and she's only 28 years old. So for our newest career day, I took Ruby to visit "Auntie Ellen's" apron factory to design her own apron and learn what it's all about. Ruby even got to bring her little sister to tag along when she came back to see the final product...

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an oh joy for target launch party! 4 Feb 2016

Oh Joy for Target

In just a few days—this Sunday, February 7th—we'll be launching the new Oh Joy for Target home decor collection in all Target stores in the US and online. Last month, we held a launch party with some of our LA friends and colleagues to celebrate the new collection and give a peek at what's to come. Come check it out for a look at what you can expect to find starting Sunday...

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#ohjoyfortarget babes! 29 Jan 2016

Oh Joy for Target happy customer

Every time I release a new collection, I am blown away by watching how everyone is using their new pieces! This newest nursery collection has been so fun to watch as you wrap your babes of all ages in Oh Joy for Target! Even, tiny newborns coming home from the hospital...I can't even...

Oh Joy for Target happy customer

Look at these peaceful sleeping babes! (via @scigitte, @tinykaper, @i_heart_loo, @brantlieherring)

Oh Joy for Target happy customer

These cuties are awake and as happy as can be!
(via @magic_kingdom_mamas@rubi_jones@rksleeter@tinykaper)

Oh Joy for Target happy customer

Oh Joy for Target happy customer

Even pups love Oh Joy, too (especially when they are prepping for a new baby in the house)! (via @bradyandbaby, @nowservingboba)

Please keep sharing with me with using #OhJoyforTarget on Instagram! Have a great weekend guys!

{Top photo by @girlintheredshoes, other photos noted above}

in the studio lately... 28 Jan 2016

Oh Joy Studio / Darling Magazine

Oh Joy for Target pillows

Oh Joy Pantone

Rosebowl Flea Market

Kii Arens

We have been slammed at the studio lately shooting videos, prepping for our home decor product launch, and working on other fun projects and products I can't tell you about yet ;) I'm also in the process of hiring two new employees so it's all good things...just a little nuts and I am trying to take deep breaths. Thanks for baring with me as we haven't been able to shoot a ton of new blog posts recently, but will get back to more of those next week! Here are a few snippets from life around Oh Joy world lately...some from the studio, some inspirations, and just some wonderful things that caught my eye...

{Top photo by Naohmi from Darling Magazine from a shoot earlier this week. All other photos by Oh Joy: pillows post Oh Joy for Target event, Pantone colors from a recent project and some snippets from the Rosebowl Flea Market (vintage dresses and Kii Arens prints).}

my new favorite app... 25 Jan 2016

Colorstory-dresses

Every so often, I come across an app (or three) that I can't get enough of that changes my life enough that I can't not tell you about it. My new favorite app is called A Color Story. From the girls of A Beautiful Mess, this is hands-down my favorite photo editing app EVER. Not only does it handle basic edits for small tweaks to your photo (like brightness, contrast, etc.) but the number of gorgeous filters and special effects you can add is amazing.

Now, I have to say, I am not one who likes to go crazy with "filters". Sometimes you see a photo that had a filter applied to it and it just looks crazy (remember the early days of Instagram when everyone put that vintage blue-ish filter on all their photos?!?). Not only are there so many subtle nuances in the filters here, but you can also adjust the intensity of them. You can add some extra special effects (like light flares and color fogs) which are not meant to look like they were part of the original but do make them a bit more artsy if you want. And the best part...you can SAVE your filter combinations. So let's say you always like a certain look to your photos and use a combination of a few things to get them to look like that, you can save that combo to use again in the future...genius. Here are a few photos (all shot on my iPhone) that I tested out in a few different ways...

A Color Story - Coco

Here's a photo I took of Coco over the weekend in my bedroom. The light is great in here, but it can be very backlit. I brightened the photo up first and then applied a few different combinations of filters to get these...

A Color Story - Coco

...and then my favorite! Here's that "color fog" filter you can put over photos that makes those really bright photos a little more special.

A Color Story - Vintage Clothing

This was a pretty fun and colorful photo from the start from the Rosebowl Flea Market. This one didn't need to be fixed much since the lighting that day was perfect. But I felt like it could have use a bit of a vintage vibe so I played around with some of the moodier/vintage filters here.

A Color Story - Vintage Clothing

I ended with this one and love how this combo of filters I used and the lens flare made it feel straight out of the 70's.

A Color Story - Ruby

This was one of my favorite photos I took while waiting for food at a local cafe with Ruby. I made it look vintage, dreamy, romantic...

A Color Story - Ruby

...and also graphic with this last one in black and white.

A Color Story - Croissant

I usually stay away from using too many filters on photos of food. It's hard enough to make food look good in a photo that any sort of color tint or cast (especially greens, blues, and yellows) usually makes the food look worse. So I tested it out with this photo of a PB & Jelly Croissant (YUM, by the way!). I kept the edits light but wanted see how moody I could get before it looked too unreal.

A Color Story - Croissant

I loved this one in the end because the food still looks good but now the image has a bit of a film-like quality to it. It's a bit softer than the original and adds some mood without getting too vintage.

See what I mean? Such a good app!

{All photos by Oh Joy, edited in A Color Story

how do you know when it's time to hire? 7 Jan 2016

Oh Joy Answers

It's been a while since I've posted a business video for you small business dreamers out there. With the start of the new year and thoughts of growth and change and dreams being fulfilled, I wanted to address a question I am often asked by other small business owners...how do you know when to hire employees and how do you find the right people? This video is a little longer than my usual ones because I am answering two related questions, but a great topic for discussion for those of you with small businesses out there, so grab your coffee and let's chat...

career day / a prop stylist... 6 Jan 2016

Career Day with Justina Blakeney

Career Day with Justina Blakeney

Career Day with Justina Blakeney

Ruby recently starting paying a lot of attention to this one little corner of her room and set it up with a little chair, some pillows, and some of her favorite toys. I heard her saying that she was "styling" it and asked Coco to please not mess it up. I had no idea that she even knew the word "styling" but must have heard me say it from work. So, for our newest Career Day, I decided to take her to visit my friend—Justina Blakeney—a self-taught designer, prop stylist, author, interior designer, and all around ambassador of bohemian style, to get a lesson on what styling really is and to learn from one of the best around...

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oh joy for target / home decor and nursery collections! 4 Jan 2016

Oh Joy for Target Home Decor

I hope you all had an amazing holiday and new year! I'm happy to be back and starting 2016 off with a bang. Last year, we were working on some top secret new things. I'm so excited to finally reveal a peek at our newest Oh Joy! for Target collection! Our new home decor and nursery collections take Oh Joy! into the home even more and bring you items designed to add color, whimsy, and a touch of surprise.

Oh Joy for Target Home Decor

Oh Joy for Target Home Decor

The Oh Joy! for Target spring home decor collection (which debuts in stores and online February 7th) is made up of 20 pieces from vases to pillows to end tables to brass party animals. I wanted to create a collection of cheerful home décor pieces that were grounded in bright colors and quirky details. Check out a few of my favorites above!

Oh Joy for Target Nursery Collection

Oh Joy for Target Nursery Collection

Oh Joy for Target Nursery Collection

The Oh Joy! for Target nursery collection (which debuts in select stores and online now in early January) includes 26 items for your babe's new space ranging from crib bedding to swaddles to changing pad covers to diaper bags. I love creating nurseries that a baby will sleep, play, and grow with. In this collection, we mixed fun icons, mix-and-match prints, and notes of whimsy to create a truly lovable space that both parents and their little ones will enjoy. 

Next Monday, January 11th, I'll be sharing a more detailed look at more of the products LIVE on Periscope. So if you're not yet on Periscope, sign up and follow me @ohjoy so you can be alerted to the live broadcast and watch it in real time (or within 24 hours while the broadcast is still up)!

I can't wait for you to see them in person and stock up on your favorite pieces! You'll be able to see it all at Target.com/OhJoy as they arrive.

{All photos via Target} 

happy friday + a gift for a gift! 4 Dec 2015

Oh Joy Book

Earlier this year, we launched the Oh Joy book—and it was no small feat. I was pregnant while working on that book (and was ordered to go on bed rest while also dealing with gestational diabetes), so it was like birthing a baby in addition to the real one I did have. We love hearing from those of you who have the book and how much you enjoy it. If you plan to gift the Oh Joy book to anyone this holiday season, I wanted to extend a thank you by giving YOU a gift for the gift you are about to give someone else.

Oh Joy "Way with Words" print

If you purchase the book this holiday season, please fill out this form and we'll send you this special limited edition "Way with Words" print from the book! It's an 8x10 print and was one of my favorite images to make. You can frame it or hang it casually for a fun pop of color and type!

P.S. How we picked the book cover.

Have a great weekend!

{Photos by Casey Brodley, styling by Ariel Fulmer}

happy friday + my food network debut! 20 Nov 2015

Cake Wars: Christmas on Food Network

Cake Wars: Christmas on Food Network

Cake Wars: Christmas on Food Network

Cake Wars: Christmas on Food Network

Happy Friday! Earlier this spring, I auditioned to be a guest judge for Food Network and got to be a part of Cake Wars: Christmas which we filmed back in May. If you've seen Cake Wars, it's the same idea but with an extra mega dose of Christmas added in. They combine groups of food artists—bakers, sugar artists, and food sculptors—in teams to come up with these fantastical themed cakes. I am a die hard competition show lover, so I had a blast getting to see how these shows come together by judging on an episode (not to mention I got to eat A LOT of cake, too). I loved my co-judges Sherry Yard and Charles Phoenix and cutie host, Jonathan Bennett (remember him from Mean Girls?).

Stay tuned for my Food Network debut on Monday night for Episode 3 where I'll be guest judging at 9/8c and other times listed here!

Hope you guys have a great weekend! (And how is it almost Thanksgiving already?!?)

{Photos by Casey Brodley}

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