Oh Joy

two ways to party! 21 Aug 2014

Oh Joy for Target fall collection

Oh Joy for Target fall collection

Oh Joy for Target fall collection

Oh Joy for Target fall collection

Thanks so much for all your enthusiasm over the newest Oh Joy for Target collection (a couple items are already sold out)! When designing all of the collections, we want the pieces to be able to be used for lots of different types of parties. So here's a little video we put together showing how you can use the pieces for both an adult party and a kids party! Enjoy!

Oh and keep sharing on Instagram, how you're using your Oh Joy goodies with #ohjoyfortarget

P.S. For those of you in Canada, the collection will launch in stores this Sunday, August 24th (the launch is a week later than the US one).

// CREDITS //
Brought to you by Oh Joy + Target
Creative Direction by Joy Cho
Video by Jenner Brown
Production and Styling by Julia Wester
Hair and Makeup by Danielle Walch
Music is "Together Forever" by Gio Galanti
Photo stills by Casey Brodley for Oh Joy

dressing the bump / 28 weeks! 19 Aug 2014

Dressing the Bump - How to Wear Vintage While Pregnant

Dressing the Bump - How to Wear Vintage While Pregnant

Dressing the Bump - How to Wear Vintage While Pregnant

We're at 28 weeks, and I'm excited to share the fifth episode of my Dressing the Bump series! This week, I'm talking about how to buy and wear vintage while pregnant. I love incorporating vintage into my wardrobe, but it can be tricky—pregnant or not. So, we're taking a look at some of the best vintage cuts and pieces to flatter a belly that can also we worn post-baby as well.

We have just a couple pre-baby episodes left, so if there's anything you'd like to see me cover in the last two, feel free to leave any requests for future episodes in the comment section below! And see all sources for the clothing worn below...

*Please keep in mind that all bellies are shaped and sized differently and grow at different rates. I hope you'll find these videos helpful at some stage of your pregnancy.

You can see all sources for the pieces worn in the video below... 

Continue reading " dressing the bump / 28 weeks! " »

dressing the bump / 24 weeks! 24 Jul 2014

Oh Joy / Dressing the Bump

Oh Joy / Dressing the Bump

Oh Joy / Dressing the Bump


We're at 24 weeks, and I'm excited to share the fourth episode of my Dressing the Bump series! This week, I'm talking about swimwear—both maternity and non-maternity—and how to rock that belly at the beach, the pool, or for summer lounging. I was a little nervous to wear a swimsuit for you all in this video, but I wanted to show you how much I think that baby belly deserves to be embraced no matter what time of year!

Feel free to leave any questions or requests for future episodes in the comments below.

*Please keep in mind that all bellies are shaped and sized differently and grow at different rates. I hope you'll find these videos helpful at some stage of your pregnancy. 

P.S. 20 weeks!

You can see all sources for the pieces worn in the video below... 

Continue reading " dressing the bump / 24 weeks! " »

dressing the bump / 20 weeks + it's a... 24 Jun 2014

Oh Joy / Dressing the Bump video series

Oh Joy / Dressing the Bump video series

Oh Joy / Dressing the Bump video series

We're at 20 weeks, and I'm excited to share the third episode of my Dressing the Bump series! This week, I'm talking about skirts and dresses—both maternity and non-maternity—and how fun they can be to wear during pregnancy. Also, at the end of this episode, I'll be revealing the gender of our second baby (Ruby was very excited to share the news)!

Feel free to leave any questions or requests for future episodes in the comments below.

*Please keep in mind that all bellies are shaped and sized differently and grow at different rates. I hope you'll find these videos helpful at some stage of your pregnancy. 

P.S. 16 weeks!

You can see all sources for the pieces worn in the video below... 

Continue reading " dressing the bump / 20 weeks + it's a... " »

dressing the bump / 16 weeks! 29 May 2014

Oh Joy / Dressing the Bump - 16 Weeks

Oh Joy / Dressing the Bump - 16 Weeks

My belly is growing, and I'm excited to share with you the second episode of my Dressing the Bump series! This week, I'm sharing some maternity essentials that are perfect for bringing in around 16 weeks—including jeans, shorts, and tees—and how they can be incorporated with your non-maternity clothing. I hope this inspires you pregnant mamas to get creative with your current wardrobe while also letting a few of those maternity staples in.

Feel free to leave any questions or requests for future episodes in the comments below!

*Please keep in mind that all bellies are shaped and sized differently and grow at different rates. I hope you'll find these videos helpful at some stage of your pregnancy. 

P.S. 12 weeks!

You can see all sources for the pieces worn below... 

Continue reading " dressing the bump / 16 weeks! " »

oh joy for target summer collection / a preview! 15 May 2014

Oh Joy for Target / Summer Collection Coming May 25th!

Oh Joy for Target / Summer Collection Coming May 25th!

I'm excited to give you a peek at the new Oh Joy for Target summer collection coming out in less than two weeks! Here's a little video we put together to get you excited for all the fun picnic party pieces coming soon. The collection will be online in all Target stores in the US and Canada on Sunday, May 25th for six weeks only.

P.S. You can follow along here to see more peeks leading up to launch! And, to make room for the summer collection, the remaining items left in the spring collection are now on sale!

{Video by the amazing paper artist Chloé Fleury}

dressing the bump / 12 weeks! 13 May 2014

Oh Joy / Dressing the Bump

Oh Joy / Dressing the Bump

I'm excited to share a new little video series with you today called "Dressing the Bump". During my first pregnancy with Ruby, I shared bump updates along the way and got lots of questions about what to wear during each stage. So this time, I thought it would be fun to chronicle it through video and give you more specific tips this time for what I like to wear along the way.

We recorded this first one a few weeks ago at 12 weeks, and I'll be sharing a new one every month (16 weeks, 20 weeks, etc.) For those of you currently expecting currently or who plan to in the future, I hope to inspire you to embrace that beautiful belly! You can see all sources for the pieces worn below...

Continue reading " dressing the bump / 12 weeks! " »

oh joy for feed diaper bag 23 Apr 2014

Oh Joy for Feed Diaper Bag

Oh Joy for Feed Diaper Bag

Ever since becoming a mom, it's become more important than ever to help other families whenever possible. I'm thrilled to partner with FEED to bring you this very limited-edition FEED + Oh Joy diaper bag. Covered in a colorful and whimsical Oh Joy pattern, the bag holds all of your little one's daily essentials. And, the best part is, for every bag purchased, 1 mother and 1 child will be provided with micro-nutrients for 1 year.

Here's a special video we made showing a peek into our adventures and the making of this bag...

// CREDITS //
Brought to you by FEED + Oh Joy
Art Direction by Oh Joy
Video by Jenner Brown
Music is "Together" by Natalie Prass
Photos by Casey Brodley

make a RAD pop-up card! 16 Apr 2014

RAD Pop-up Card DIY / Oh Joy

RAD Pop-up Card DIY / Oh Joy

One of my favorite things as a kid were pop-up books and pop-up cards. There's something about seeing something flat become dimensional that is so fun. Even now as an adult, I still love getting pop-up cards from people.

So, today, we're showing you how to make this RAD pop-up card for anyone you think fits the description (maybe even mom for upcoming Mother's Day!). Simply watch the video, download the template below to make one, then decorate it to your heart's content!

// CREDITS //
Brought to you by Oh Joy + Target
Art Direction & Pop-Up Design by Oh Joy
Video by Jenner Brown
Still photos by Casey Brodley
Production and Craft Assistant: Julia Wester
Title Animation by Anthony Maiuri
Music is "Only One" by Johnny Stimson
My dress by Sonnet James

// SUPPLIES USED //
Print on white or colorful thick paper stock
X-Acto knife: can be found at your local arts and crafts store
Glue stick
Various decorations including washi tape, confetti, color pencils
Download the template to make this pop-up card right here.

ruby's big girl room... 7 Apr 2014

Oh Joy for Nod / Ruby's Room

The last time you guys saw Ruby's room was over 2 years ago. She was only 4 months old and so, so tiny! She's now a smart and sassy toddler ready for a big girl room of her very own. See our video at the very end to see the transformation from a baby room to a big girl room and Ruby's reaction when she saw it all... 

Oh Joy for Nod / Ruby's Room

Oh Joy for Nod / Ruby's Room

Oh Joy for Nod / Ruby's Room

We switched out her crib for a twin size bed that sits pretty low to the ground. It's safe to say Ruby's been pretty obsessed with her bed ever since and sometimes asks for a "time out" just so she can go lay in her bed.

Oh Joy for Nod / Ruby's Room

Oh Joy for Nod / Ruby's Room

We kept all the original storage we got for the room when she was a baby including Oeuf's Mini Library and those vintage dressers I got from Craig's List. We just updated her storage bins a bit and added some Oh Joy lamps to light the way.

Oh Joy for Nod / Ruby's Room

Oh Joy for Nod / Ruby's Room

Oh Joy for Nod / Ruby's Room

Oh Joy for Nod / Ruby's Room

Oh Joy for Nod / Ruby's Room

She was pretty excited to play in her room and roll around on the rug. I swear, add a teepee into any kid's room, and they go crazy for it!

Oh Joy for Nod / Ruby's Room

We also updated her windows with more streamlined darkening shades that you switch from light to dark in minutes and makes the transition from nap time to awake time so much better.

Oh Joy for Nod / Ruby's Room

I'd say Ruby was pretty happy with the whole thing, and we're excited to have a room she'll love for years to come...

// CREDITS //
Brought to you by Oh Joy + Land of Nod
Photos by Sasha Gulish for The Land of Nod
Video by Casey Brodley
Music is "Blink of an Eye" by Frances England
Honeycomb Window Shades from DecorView
My dress by Sonnet James
Ruby's romper by Duchess & Lion

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