Oh Joy

a new oh joy! 27 Feb 2014

Oh-joy-new-design2

Hey guys, you might notice something different over here today! It was time for a change, and we've updated the site to a brand new, clean look to go with all the fun, new things coming out this year. The blog now matches my OhJoy.com site (which houses all of my past work and the 411 on the Oh Joy brand). I hope you guys like the update—it was a fun change to make and sort of like getting a brand new wardrobe. (If you're reading this post via email, please click on over to see the new site! The email version will be updated to match very soon.)

Last year, I really tried to work on letting go of doing everything myself. So I hired the team at ALSO to redesign my website instead of doing it myself. It made a world of difference as I could really sit back and enjoy the process much more, and I love what they created. And thanks to my long-time programmers, Deko Design (who programs my main site) and Doan Designs (who programs my blog) for their technical skills that I would be lost without!

We're still working on some tiny tweaks and kinks to the blog so feel free to let me know if anything is functioning weird for you!

on house hunting... 25 Feb 2014

Craig-eva-sanders-photography

You guys...looking for a house is no joke. One of my hopes for this year is that we'll get to buy a house. We need more space and a yard and a home we can stay in for the next decade. We've been saving and saving and actually put in our first offer a couple weeks ago. We got all those very official papers together, got pre-approved for a loan, decided how much we'd be willing to offer, I wrote and designed a really nice offer letter, and we dove right in. And then...

Continue reading " on house hunting... " »

ruby lately... 21 Feb 2014

Oh Joy / Ruby ballet class

Oh Joy / Ruby ballet class

At almost two and a half, this girl is full of life and sass. And she loves to keep busy. When we're not playing at home or outside, we try and take her to the abundance of kids classes that L.A. has to offer... 

Continue reading " ruby lately... " »

oh joy for target / behind-the-scenes, part 1... 19 Feb 2014

Oh Joy for Target / Behind the Scenes

One of my favorite parts of developing my upcoming Oh Joy for Target collection was having a chance to work with so many creative people to produce amazing scenes and photos for the in-store marketing and packaging. Because I always love seeing what really goes on behind the camera, I thought I'd share a little behind-the-scenes from one of our shoots from last fall. This is when we created the environmental shots in my announcement post and that you'll also see in Target stores when the collection hits shelves next month.

Oh Joy for Target / Behind the Scenes

Over the course of a week last fall, a team of creatives—prop stylists, food stylists, photographers, producers, and art directors—came together to tell a story with the products I designed. They helped me show customers the beautiful parties and moments you can create with the collection.

Oh Joy for Target / Behind the Scenes

Oh Joy for Target / Behind the Scenes

Oh Joy for Target / Behind the Scenes

Packages were wrapped, pretty foods were made, lots of props were styled, and a vision came together. Also, two-year-olds come in handy on set when they know there is a party to be had. It was especially fun having Ruby visit because this was soon after her 2nd birthday party, and she kept thinking the "party" was for her.

Oh Joy for Target / Behind the Scenes

Oh Joy for Target / Behind the Scenes

All these amazing people came together to create images that look like this...

Oh Joy for Target / in stores March 16th!

{Behind-the-scenes photos by Oh Joy. FInal image lifestyle photograhy by Thuss+Farrell and styling by Dane Holweger.}

happy valentine's day! 14 Feb 2014

Oh Joy / Ruby in ArtMo Project

Oh Joy / Ruby in ArtMo Project

Oh Joy / Ruby in ArtMo Project

I hope your Valentine's Day looks like this...

Oh Joy / Ruby in ArtMo Project

...and not like this...

{Photos by Jennifer Young and Geronimo's Art/Mo Project

big news: oh joy for target collection coming march 16! 10 Feb 2014

Oh Joy for Target / in stores March 16th!

Oh Joy for Target / in stores March 16th!

Oh Joy for Target / in stores March 16th!

You guys...there's a secret project I've been working on since last year that I can finally reveal to you! I have an entertaining and party collection for Target coming out next month—March 16th to be exact. It has been a dream of mine to have Oh Joy product in Target stores, and I am kicking myself that dream is coming true.

Oh Joy for Target / in stores March 16th!

Oh Joy for Target / in stores March 16th!

Oh Joy for Target / in stores March 16th!

Oh Joy for Target / in stores March 16th!

There will be four Oh Joy for Target collections this year—Spring, Summer, Fall and Holiday—each in stores for six weeks only. All of the collections have a ton of color, shots of gold (my favorite neutral), and allow you to mix and match patterns easily. I designed what I would want to use for a party and what I'd need to make it look super special and fun without having to spend the time making decorations from scratch. The first collection for spring is inspired by a garden party and all of the items you can use to create, decorate, serve food, and entertain easily, beautifully, whimsically. It includes paper plates, paper napkins, paper cups, melamine cups and trays, party hats and horns, balloons, wall decals and decor, serve ware, and more...

This project has been amazing to work on, and I'll be sure share more about the process over the course of this year. We'll be revealing more photos, videos, behind-the-scenes peeks, the launch party, and of course the other collections as it gets closer!

Mark your calendars for March 16th for my spring Oh Joy for Garden Party collection! You can see more images from the collection right here on Pinterest. Also, check out this super cute video below about the pinner collaboration with my fellow designers/bloggers/pinners, Poppytalk (coming in June) and Wit & Delight (coming in September) that I'm thrilled to be a part of...

{Product and pattern designs by Oh Joy for Target. Lifestyle photograhy by Thuss+Farrell and styling by Dane Holweger.}

happy friday + happy to be here... 7 Feb 2014

Oh Joy | Ruby

Every night before Ruby hops into the bathtub, she like to climb into our bed and have us tell her a made-up story. She'll say "banana story!" or "polka dot story!" so we tell her a quick story about a banana or a polka dot (usually named Ruby). It's a simple moment that has become part of our nighttime routine. The other night, I didn't realize Bob took a photo of us during our little story time, and I love this so much. It just reminds me with all the hustle and bustle and stress and worry about life, I can take a step back and know that I am simply happy to be where I am right now.

I hope you have an amazing weekend ahead, friends!

P.S. Thanks SO much to everyone who bought something from my Hunters Alley sale. We've raised over $1000 to benefit My Stuff Bags. There a few items left if anyone is interested.

on the hunt + for a good cause... 5 Feb 2014

Oh Joy at Hunters Alley

Last month, I did a little spring cleaning of my closet in order to donate the profits to a charity in need of our help. And thanks to you guys, we raised over $1500 for the NY Foundling! The previous sale included all clothing, so here's Part 2 of my sale which includes home decor and accessories. There is no bidding—just one price, take it or leave it. I will be donating 100% of my profits from my personal items listed for sale to benefit My Stuff Bags which provides new belongings, comfort and hope to thousands of children each year who must be rescued from abuse, neglect and abandonment across the United States. You can see a bit of what's for sale below...

Oh Joy at Hunters Alley

Oh Joy at Hunters Alley

For this sale, I've partnered with Hunters Alley—a fun marketplace where you can shop and sell gently used and vintage goodies galore. You can see my personal items for sale as well as some other items I've hunted for at Hunters Alley right here.

{Photos by Hunters Alley/Nicole LaMotte}

happy friday + around the studio... 31 Jan 2014

Oh Joy studio

Happy Friday guys! We've been busy working on some big projects coming out that are filling up a lot of space in my brain lately. I really, really want to tell you about them, but I can't. I'll tell you soon though...I promise! In the meantime, I will try not to feel guilty about my delayed blog posts lately and make sure you know how grateful I am that you stop by here daily or weekly or however often you do.

Here's a little peek at a video we were shooting yesterday with Jenner Brown. I keep doing things that scare me to challenge myself—it's terrifying but thrilling all at the same time.

{Photo by Jenner Brown}

happy friday + ruby lately... 17 Jan 2014

Oh-joy-ruby-lately-1

Oh boy, this whole kid thing keeps getting more and more fun. Two years old has been the best age yet. I love posting little Ruby updates over on Instagram, so I thought I'd share more about some of the things she's doing and saying and thinking as she grows. So, here's a little of Ruby lately...

Continue reading " happy friday + ruby lately... " »

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