Oh Joy

oh joy for target holiday collection is here! 22 Oct 2014

Oh Joy for Target Holiday Collection

I'm excited to share a little peek with you at the newest Oh Joy for Target holiday collection that is available online and in stores (in the US and Canada) now! This collection celebrates the upcoming holidays with easy and festive mix-and-match party and entertaining pieces that will make your holiday gatherings look special in no time. In addition to holiday specific items, there are pieces you could keep and use year round.

Oh Joy for Target Holiday Collection

Oh Joy for Target Holiday Collection

Oh Joy for Target Holiday Collection
You'll see ceramic mugs, a table runner, placecard holders along with more paper and melamine pieces like as serving bowl, new goblets, oven mitts, and—you guys, paper plates and napkins and cookie favor bags with metallic foil (Just wait till you see them in person)!

Oh Joy for Target Holiday Collection
Here's a sampling of some of my favorites from the collection that you can find on sale now!

P.S. See the process of how these collections come together right here...

{Environmental photos by Thuss+Farrell and styling by Scott Horne. Product images by Target.}

a halloween pop-up table runner! 9 Oct 2014

Halloween Pop-Up Runner DIY

Halloween Pop-Up Runner DIY

Halloween is on the horizon, so we wanted to create something festive and fun that you could make for an adult or kid's party with this pop-up table runner...

Continue reading " a halloween pop-up table runner! " »

marbled hanging planter DIY... 8 Oct 2014

Marbled Hanging Planter DIY

I remember when I was growing up, my parents had a window full of hanging plants that I used to help them take care of. There was something so fun about watching them grow and how they would bring so much visual interest to a room. I wanted to recreate this for my home, so here's a fun way to make an easy and beautiful hanging planter that I wanted to share with you. To create a beautiful way to display these plants, today we’re creating these dipped, marbled planters...

Continue reading " marbled hanging planter DIY... " »

a paper napkin flower DIY... 6 Oct 2014

Paper Napkin Flower DIY by ThussFarrell for Oh Joy

Paper Napkin Flower DIY by ThussFarrell for Oh Joy

With the Oh Joy for Target collection, it's fun to turn some of the disposable pieces into other decorative accents for a party. Today, Rebecca and Patrick from Thuss+Farrell are here with this whimsical project using the Oh Joy for Target fall paper napkins turning them into fun paper flowers to use as placecard holders or gift toppers!

We've provided a handy PDF that you can download right here with all the materials and directions on how to make them. The Oh Joy napkins have sold out online (still available in some stores), but you can also use this technique on any other paper napkins. Enjoy! 

P.S. Paper Lantern MobileStriped Lanterns and Party People!

{Crafts, styling and photography by Thuss + Farrell for Oh Joy}  

cups and bowls are my jam... 1 Oct 2014

Recreation Center ceramics

Recreation Center ceramics

Recreation Center ceramics

Recreation Center ceramics

...and these pieces by Recreation Center are just so, so beautiful!

P.S. how is it October already?!?

oh joy for target / behind-the-scenes, part 3... 29 Sep 2014

Oh Joy for Target

Since launching the Oh Joy for Target collection back in March, I've been sharing some behind-the-scenes peeks at the pieces and the photo shoots (see here and here) that helped bring our designs to life. I've shown you guys what some of our photo shoots are like, but one thing I always get asked is how the design process works. Did I really design everything? How did our designs go from ideation to actual product? And what's my role in the process vs. Target's? Well, here's a little look at how it all happens...

Before this collection came along, I personally designed every item with the Oh Joy name on it myself. But as this project approached and with hundreds of products to design on top of everything else I was working on last year, it became time to hire another designer to help me out. My designer, Angie, has been the perfect complement to help me create patterns, draw products, and make our ideas come to life.

Here's a look at our process using the current Fall 2014 collection as an example...

Oh Joy for Target inspiration

1. Mood Board—The first part of the process is making a mood board for our own internal use. I put together a secret board on Pinterest that Angie and I share where I'd add colors, images, types of products, and anything that I was thinking would inspire my vision for the fall collection. We'd talk about ideas as we keep adding to the board. We'd also create a real-life inspiration board in the studio that included materials, swatches, color chips, and anything else that we needed to see and touch in real life.

Oh Joy for Target colors

2. Colors and Patterns—From there, we created a color palette and a ton of patterns based on the mood board. We already create way more than will get used so that we have options to be able to show. When designing for a large retailer, like Target, you have to think about what trends will be relevant to their customer when the product is available. I didn't want the items to feel dated, but trends also take some time to get to the mass level. So we decided to mix in the geometrics that we saw becoming more popular but also added in some classic signature Oh Joy colors and details like shiny gold, pops of color, and quirky details.

Oh Joy for Target / sample sketch

3. Product Sketches—Once we narrowed down the colors and patterns, I'd sketch out all of our product ideas onto paper and then Angie would redraw them in Illustrator as flat 2-D drawings, apply the colors and patterns we discussed, and we'd specify the materials, size, and any other details of the item. This would be part of our presentation to Target so they could see exactly what I envisioned for every aspect of each item.

4. Meeting with Target—From there, Target gives us feedback on what they thought would resonate best with their customers, both from a surface design perspective and a product design perspective. We'd work together with them to discuss what changes needed to be made and ensure that we were all happy with the final selections. A lot of times changes to an item were purely from a production stand-point—maybe the material I wanted was too expensive. Or, there are certain finishes you can't apply to an item if you want it to be durable and long-term.

5. Deciding What Stays—Once we narrowed down the items to pieces that both Oh Joy and Target were happy with, we created spec sheets of every single product that spelled out in detail the materials, size, shape, colors, and any patterns in repeat that would be needed. Target creates the product, and from there comes the fun part...

Oh Joy for Target / sample reviews

6. Reviewing Samples—A few months later, we get to see the first round of samples that have been made. We usually review these samples in person at Target Headquarters in Minneapolis where we also look at the products on the shelves in a pretend store setting. Based on all the samples that were made and were successful, we decide what will stay, what will go, and what still needs tweaks. 

Oh Joy for Target / planogram sketch

7. Finalizing Samples—Then, any samples that still need work will go back for another round, and I get to see it either in person or via photo before it gets produced. Once we both love a product, it's marked as final and goes off to production to be made into the final pieces that you see in stores. The Target team works on a layout of the shelf display with our finalized drawings so we can all envision how the display will look.

Oh Joy for Target / before and after

Oh Joy for Target / before and after

 

Oh Joy for Target / before and after

Here are a few before and afters, so you can see how our initial drawings turned into the real-life items and how some turned out exactly as drawn, whereas some got changed along the way. The process is really fun and interactive, and I learned more about how customers will eventually use the product which informs what is actually made. For example, there were times I wanted shiny gold on items (like those stackable mugs), but we had to remove the gold otherwise the mugs wouldn't be able to be microwaved (and most people like to be able to heat up their mugs in the microwave). So, we changed the handles to solid colors instead.

I always find it fascinating to see things come to life from your imagination to a real-life product, so I hope you guys enjoyed seeing a little bit about how it all happened for us!

P.S. The fall Oh Joy for Target collection is only in stores and online for a few more weeks before the holiday collection arrives so get it while you can. We get a lot of emails after the collections leave stores about where to find past pieces, so just a reminder that once they are gone, they are gone!

{All drawings by Oh Joy for Target}

an everyday floral brooch DIY... 18 Sep 2014

Floral Brooch DIY

Floral Brooch DIY

I loved it when back in the day, dapper gentlemen would wear a flower on their lapel on any given day. Brooches are always a fun fashion accessory for me, so why not combine two of my favorite things together into a floral brooch? With a small vessel for water, it can be worn for both a special occasion or really for any day you just feel like bringing a little sprig of sunshine wherever you go. It’s extra fun when you can pull the flowers from your own garden too!

Continue reading " an everyday floral brooch DIY... " »

paper lantern mobile DIY... 12 Sep 2014

Paper Lantern Mobile DIY / ThussFarrell for Oh Joy

When designing the Oh Joy for Target collection, we wanted to encourage using the pieces not only in parties but beyond the party as well. Because it just make every day a little more fun when it has a sense of whimsy to it. So today, Rebecca and Patrick from Thuss+Farrell are here with this simple and whimsical mobile using the Oh Joy for Target paper lanterns and plastic straws!

We've provided a handy PDF that you can download right here with all the materials and directions on how to make them. This would be super cute in the corner of a room. Enjoy!

P.S. Striped Lanterns and Party People!

{Crafts, styling and photography by Thuss + Farrell for Oh Joy}  

a vintage planter DIY... 10 Sep 2014

Vintage Roller Skate Planter DIY

Vintage Car Planter DIY

I love giving cut flowers as a gift, but cut flowers often last only a few days. So lately I've been giving potted plants and flowers instead. That way, the gift keeps growing long after. 

Continue reading " a vintage planter DIY... " »

party animals... 9 Sep 2014

Party Pup! (via @oohlaloveevents)

Party Piglet!

Party Kitten! (via Jen Gotch)

Party Pups! (via @corrinrenee and @zooeycash)

Even though we designed these tiny party hats for people, it's been so fun seeing all the four-legged friends wearing and celebrating with them too! 

P.S. Keep sharing these with me at #ohjoyfortarget...

{Top to bottom: boston terrier via @oohlaloveevents, @hamlet_the_piggy, tiny kitten via @jengotch, dashund via @corrinrenee, jack russell terrier via @zooeycash.}

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