Oh Joy

cups and bowls are my jam... 1 Oct 2014

Recreation Center ceramics

Recreation Center ceramics

Recreation Center ceramics

Recreation Center ceramics

...and these pieces by Recreation Center are just so, so beautiful!

P.S. how is it October already?!?

oh joy for target / behind-the-scenes, part 3... 29 Sep 2014

Oh Joy for Target

Since launching the Oh Joy for Target collection back in March, I've been sharing some behind-the-scenes peeks at the pieces and the photo shoots (see here and here) that helped bring our designs to life. I've shown you guys what some of our photo shoots are like, but one thing I always get asked is how the design process works. Did I really design everything? How did our designs go from ideation to actual product? And what's my role in the process vs. Target's? Well, here's a little look at how it all happens...

Before this collection came along, I personally designed every item with the Oh Joy name on it myself. But as this project approached and with hundreds of products to design on top of everything else I was working on last year, it became time to hire another designer to help me out. My designer, Angie, has been the perfect complement to help me create patterns, draw products, and make our ideas come to life.

Here's a look at our process using the current Fall 2014 collection as an example...

Oh Joy for Target inspiration

1. Mood Board—The first part of the process is making a mood board for our own internal use. I put together a secret board on Pinterest that Angie and I share where I'd add colors, images, types of products, and anything that I was thinking would inspire my vision for the fall collection. We'd talk about ideas as we keep adding to the board. We'd also create a real-life inspiration board in the studio that included materials, swatches, color chips, and anything else that we needed to see and touch in real life.

Oh Joy for Target colors

2. Colors and Patterns—From there, we created a color palette and a ton of patterns based on the mood board. We already create way more than will get used so that we have options to be able to show. When designing for a large retailer, like Target, you have to think about what trends will be relevant to their customer when the product is available. I didn't want the items to feel dated, but trends also take some time to get to the mass level. So we decided to mix in the geometrics that we saw becoming more popular but also added in some classic signature Oh Joy colors and details like shiny gold, pops of color, and quirky details.

Oh Joy for Target / sample sketch

3. Product Sketches—Once we narrowed down the colors and patterns, I'd sketch out all of our product ideas onto paper and then Angie would redraw them in Illustrator as flat 2-D drawings, apply the colors and patterns we discussed, and we'd specify the materials, size, and any other details of the item. This would be part of our presentation to Target so they could see exactly what I envisioned for every aspect of each item.

4. Meeting with Target—From there, Target gives us feedback on what they thought would resonate best with their customers, both from a surface design perspective and a product design perspective. We'd work together with them to discuss what changes needed to be made and ensure that we were all happy with the final selections. A lot of times changes to an item were purely from a production stand-point—maybe the material I wanted was too expensive. Or, there are certain finishes you can't apply to an item if you want it to be durable and long-term.

5. Deciding What Stays—Once we narrowed down the items to pieces that both Oh Joy and Target were happy with, we created spec sheets of every single product that spelled out in detail the materials, size, shape, colors, and any patterns in repeat that would be needed. Target creates the product, and from there comes the fun part...

Oh Joy for Target / sample reviews

6. Reviewing Samples—A few months later, we get to see the first round of samples that have been made. We usually review these samples in person at Target Headquarters in Minneapolis where we also look at the products on the shelves in a pretend store setting. Based on all the samples that were made and were successful, we decide what will stay, what will go, and what still needs tweaks. 

Oh Joy for Target / planogram sketch

7. Finalizing Samples—Then, any samples that still need work will go back for another round, and I get to see it either in person or via photo before it gets produced. Once we both love a product, it's marked as final and goes off to production to be made into the final pieces that you see in stores. The Target team works on a layout of the shelf display with our finalized drawings so we can all envision how the display will look.

Oh Joy for Target / before and after

Oh Joy for Target / before and after

 

Oh Joy for Target / before and after

Here are a few before and afters, so you can see how our initial drawings turned into the real-life items and how some turned out exactly as drawn, whereas some got changed along the way. The process is really fun and interactive, and I learned more about how customers will eventually use the product which informs what is actually made. For example, there were times I wanted shiny gold on items (like those stackable mugs), but we had to remove the gold otherwise the mugs wouldn't be able to be microwaved (and most people like to be able to heat up their mugs in the microwave). So, we changed the handles to solid colors instead.

I always find it fascinating to see things come to life from your imagination to a real-life product, so I hope you guys enjoyed seeing a little bit about how it all happened for us!

P.S. The fall Oh Joy for Target collection is only in stores and online for a few more weeks before the holiday collection arrives so get it while you can. We get a lot of emails after the collections leave stores about where to find past pieces, so just a reminder that once they are gone, they are gone!

{All drawings by Oh Joy for Target}

an everyday floral brooch DIY... 18 Sep 2014

Floral Brooch DIY

Floral Brooch DIY

I loved it when back in the day, dapper gentlemen would wear a flower on their lapel on any given day. Brooches are always a fun fashion accessory for me, so why not combine two of my favorite things together into a floral brooch? With a small vessel for water, it can be worn for both a special occasion or really for any day you just feel like bringing a little sprig of sunshine wherever you go. It’s extra fun when you can pull the flowers from your own garden too!

Continue reading " an everyday floral brooch DIY... " »

paper lantern mobile DIY... 12 Sep 2014

Paper Lantern Mobile DIY / ThussFarrell for Oh Joy

When designing the Oh Joy for Target collection, we wanted to encourage using the pieces not only in parties but beyond the party as well. Because it just make every day a little more fun when it has a sense of whimsy to it. So today, Rebecca and Patrick from Thuss+Farrell are here with this simple and whimsical mobile using the Oh Joy for Target paper lanterns and plastic straws!

We've provided a handy PDF that you can download right here with all the materials and directions on how to make them. This would be super cute in the corner of a room. Enjoy!

P.S. Striped Lanterns and Party People!

{Crafts, styling and photography by Thuss + Farrell for Oh Joy}  

a vintage planter DIY... 10 Sep 2014

Vintage Roller Skate Planter DIY

Vintage Car Planter DIY

I love giving cut flowers as a gift, but cut flowers often last only a few days. So lately I've been giving potted plants and flowers instead. That way, the gift keeps growing long after. 

Continue reading " a vintage planter DIY... " »

party animals... 9 Sep 2014

Party Pup! (via @oohlaloveevents)

Party Piglet!

Party Kitten! (via Jen Gotch)

Party Pups! (via @corrinrenee and @zooeycash)

Even though we designed these tiny party hats for people, it's been so fun seeing all the four-legged friends wearing and celebrating with them too! 

P.S. Keep sharing these with me at #ohjoyfortarget...

{Top to bottom: boston terrier via @oohlaloveevents, @hamlet_the_piggy, tiny kitten via @jengotch, dashund via @corrinrenee, jack russell terrier via @zooeycash.}

striped lantern garland DIY... 4 Sep 2014

Striped Lantern Garland DIY / by ThussFarrell for Oh Joy

Rebecca and Patrick from Thuss+Farrell are back with this super graphic and chic DIY using the Oh Joy for Target wire lanterns!

As a former prop stylist at Martha Stewart, Rebecca is always full of chic party ideas. So today, I asked her to share a way that she'd bring some color to our gold lanterns. She came up with this easy striped lantern garland that can be customized to whatever colors fit your party...

Here's how to make them...

Striped Wire Lantern Garland

You'll need:
- 6 (or more) Oh Joy for Target wire lanterns
- assorted italian/florist crepe paper rolls (we used: pink pansy, metallic gold, and black)
- rolling cutter and ruler (or scissors)
- glue dots (in mini and craft size)
- 5/8” 3 strand cotton rope
- battery-operated flameless led tealights (optional)

Striped Lantern Garland DIY / by ThussFarrell for Oh Joy

Here's how:

1. Using a rolling cutter (or scissors), cut assorted widths of crepe paper (we used .75”, 1”, 1.5”, 1.75” and 2”) all 15” long. You should cut perpendicular to the grain of the crepe paper (the vertical ridges of the paper).

2. Lay a lantern on its side on your work surface. Place a mini glue dot at the end of a strip of crepe paper and adhere it to the lower end of the lantern wires just above where the wires curve down. This allows the stripes to stack and not hang lower than where the lantern curves at the base. Thread the strip over and under, and when you get halfway around, straighten the strip and add another glue dot to adhere it to a wire. Continue around, and when the paper ends meet, use the larger craft glue dot to secure. Trim any excess paper.

3. Continue adding more strips in the same way as desired, altering the over and under pattern as shown.

4. Add a flameless tealight inside the lantern, and then tie the lanterns onto a thick cotton rope as desired for hanging. We recommend using only flameless tea lights, so that there is no fire risk with this craft project!

Striped Lantern Garland DIY / by ThussFarrell for Oh Joy

A few extra tips:
-If you are going to use these outside in a humid environment, crepe paper can sag and stretch just from the moisture in the air. To prevent this, stretch the strips fully after cutting them, this will create a thinner paper and a much longer strip then trim off the excess to the length you need.

-The lanterns are on the heavy side, so be sure to hang them securely. They can also be strung individually, hung as a single lantern, or you hang them in a group.

-Finally, these lanterns would look festive as a centerpiece as well place on the table in clusters! 

P.S. See these Party People Favors from last week!

{Crafts, styling and photography by Thuss + Farrell for Oh Joy}  

two ways to party! 21 Aug 2014

Oh Joy for Target fall collection

Oh Joy for Target fall collection

Oh Joy for Target fall collection

Thanks so much for all your enthusiasm over the newest Oh Joy for Target collection (a couple items are already sold out)! When designing all of the collections, we want the pieces to be able to be used for lots of different types of parties. So here's a little video we put together showing how you can use the pieces for both an adult party and a kids party! Enjoy!

Oh and keep sharing on Instagram, how you're using your Oh Joy goodies with #ohjoyfortarget

P.S. For those of you in Canada, the collection will launch in stores this Sunday, August 24th (the launch is a week later than the US one).

// CREDITS //
Brought to you by Oh Joy + Target
Creative Direction by Joy Cho
Video by Jenner Brown
Production and Styling by Julia Wester
Hair and Makeup by Danielle Walch
Music is "Together Forever" by Gio Galanti
Photo stills by Casey Brodley for Oh Joy

say it... 18 Aug 2014

Hello Sunshine! You Wonderful Thing You

Hip Hip Hooray!

I'm always a big fan of typographic prints for both kids and adult spaces, and love these cheerful and colorful ones by Hooray Today!

my latest splurge... 13 Aug 2014

Arro Home

Since we've been saving up for a house, I've been trying not to buy too many things that we don't need. But recently I did take the plunge and splurge on something that has changed my life...

Arro Home

...a king-sized bed. Bob and I had been sleeping on what I thought was a pretty good bed for the last 10 years. But with this 2nd pregnancy, I found it a lot harder to sleep. I take up about 3/4 of the bed with all my tossing and turning, and Bob is usually lucky to get the other 1/4! I just wanted more space to spread out without worrying that I was kicking him in the face in the middle of the night.

So we decided to get a king-sized bed, and we are so much happier.  I've slept better than ever and actually have long, vivid dreams again because I am sleeping so soundly. I wonder why we didn't do it earlier as I'm convinced a big bed is a serious marriage saver (along with separate closets)!

Do you have a splurge like this that felt kind of tough to do in the moment but so worth it after-the-fact?

And, P.S...how amazing is this bedding by Arro Home?

{Photos by Brooke Holm for Arro Home, styling by Marsha Golemac}

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