Oh Joy

a look back at our Oh Joy for Target collections... 9 Nov 2017

Oh Joy for Target

13 years ago, I set a goal to one day have a line at Target. At the time, I was working as a designer for Cynthia Rowley's Swell line (which was one of the very first designer collections at Target) back in 2004. After seeing pieces that I had helped to design in a Target store and witnessing the joy it brought to a complete stranger, I knew I wanted to do more of that someday. A ton of time passed and blood, sweat, and tears went into starting and building my business in 2005. Fast forward to 2014 and after pitching a collection to Target the year before, here I was launching my very first Oh Joy for Target collection.

As we finish up our current and last collections at Target, I thought it would be fun to take a trip down memory lane to see all of our collections over the past few years...

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oh joy for target baby apparel! 31 Jul 2017

Oh Joy For Target Baby Apparel

I'm so excited to announce that our new Oh Joy For Target Baby Apparel collection is now available online! It includes rompers, dresses, sleep 'n plays, bodysuits, and pant sets for both girls and boys to mix and match to your heart's content. Watch this insanely cute video that shows off our newest nursery and apparel collections...

Oh Joy For Target Baby Apparel

Oh-joy-target_fall-2017_nicki-sebastian-photography-2-blog

This is our LAST baby nursery and apparel collection at Target so get it while you can! Sizes from from 0-24 months (with sleepers up to 9m). But they do run a tad big so even my (almost) 3 year old fits in the 24 month pieces! Thanks again for all of you who have supported our collections these past few years by buying something for yourself or a loved one!

// CREDITS //
Brought to you by: Oh Joy + Target
Creative Direction: Joy Cho and Julia Wester
Video: Jenner Brown
Music: "Together" by Upstate
Creative Production and Styling: Julia Wester
Production Assistant: Jessica Hong
Graphics: Angie Stalker
Special Thanks: Henri Martin and Jaxson Green
Still photos: Nicki Sebastian

oh joy for milk snob! 20 Jul 2017

Oh Joy for Milk Snob

Oh Joy for Milk Snob

For those of you with babies or babies on the way, you'll be so excited to see our newest collaboration with Milk Snob! I've been a fan of these covers back when I was in my early baby/nursing days. They are so, so soft and double/triple as a car seat cover when baby is sleeping, a nursing cover for yourself, a grocery cart cover, and more. With the launch of our newest Oh Joy for Target nursery collection, we worked with Milk Snob to create two covers that match our new nursery bedding and accessories!

Oh Joy for Milk Snob

Oh Joy for Milk Snob

Oh Joy for Milk Snob

You can find our Oh Joy for Milk Snob confetti and zebra covers ONLINE ONLY right now!

{Lifestyle photos by Casey Brodley, prop styling by Julia Wester, prop styling assistance by Jess Hong. Product/Model photos by Milk Snob.}

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an oh joy diaper drive... 12 Jun 2017

Oh Joy Diaper Drive

Over the past few years, I've been extra passionate about helping children and families in need. When you have children of your own, it's so hard to think about other kids who may be born to unfortunate situations and don't have the most basic necessities like diapers. So, today, I'm starting an Oh Joy Diaper Drive in hopes that (as a community) we can help to provide diapers for so many babies in need. And, as a thank you for donating diapers, I will be raffling off one-on-one consulting sessions with me. Here's how it works...

A few years ago (before babies and a growing business and life took over), I used to offer one-on-one consulting for small businesses to help them with marketing, branding, social media and entrepreneurship questions in general. I LOVE helping other small businesses. But as Oh Joy! has grown, I have had less time to offer personalized sessions. I get questions daily about starting or growing a business, but it usually takes more than one sentence (or emoji) to answer! So, I am raffling an hour-long one-on-one consulting session to a lucky reader as part of this diaper drive I'm hosting for Baby2Baby (who provides basic necessities for families in need).

Here's how to donate diapers and enter to win a session:

1. Purchase one case of diapers to be donated to Baby2Baby through this registry link on Amazon. You can buy as many cases as you want! One case = one entry.

2. Tell your friends if you have anyone else who would want to help out to this great cause. For every 500 cases of diapers donated, I will offer an additional session which means there can be more than 1 winner and more chances to win a session with me!

3. The registry will be open starting today for one week. When it closes, the winner(s) will be chosen at random. We'll contact you to schedule your consulting session with me either through Skype, phone, or in-person if you happen to be in Los Angeles. If you don't have a business, but still want to hang, you can come visit the Oh Joy office, grab some ice cream, or we can even go shopping at the Rose Bowl Flea Market for one hour.

*This is open to anyone, anywhere in the world (as long as you are able to purchase through the Amazon registry). 

Sorry for this very long post, but it's something I'm really passionate about—gathering donations for these babies who need them and getting to talk to some of you and help you fulfill your career goals!

oooh baby baby! 30 Apr 2017

Oh Joy for Target Baby Apparel

I love making videos of our collections so that you can see all the pieces in context and in more detail than you might be able to otherwise! Here's a look at our newest Oh Joy for Target baby apparel collection which includes a range of pieces for boy, girl, and gender-neutral from ages 0-24 months! Watch the video below and shop right here for the full collection.



// CREDITS //
Brought to you by: Oh Joy + Target
Creative Direction: Joy Cho and Julia Wester
Video: Jenner Brown - http://lumineuxfilms.com
Music: "Together So Perfectly" by The Lady & I
Creative Production and Styling: Julia Wester
Production Assistant: Jessica Hong
Graphics: Angie Stalker
Special thanks: Otto Anderson and Zealand Wester

oh joy for chatbooks! 16 Mar 2017

Chatbooks

Today, we're launching a very special set of Oh Joy covers and designs exclusively for Chatbooks! If you don't already know about Chatbooks, they make it SO easy to create photo books right from your Instagram account, Facebook or camera roll (did you see this hilarious viral video?!). 

Oh Joy for Chatbooks

Capturing and preserving memories is so important to me. We live in a time when it's so easy to take photos, but then we often forget about them while they sit in our phones. I love that these books make it easy to take the digital images we have saved on our phones and put them into a printed book you can treasure forever. We're thrilled to partner with Chatbooks for a limited edition set of six Oh Joy designed hardcover and softcover books. Each book can hold between 30 and 366 pages and starts at $14 for softcover and $19 for hardcover.

Oh Joy for Chatbooks

Each Oh Joy book comes with a set of optional designed inside pages with numbers from one to twelve, so that you can use each book to document each month in your baby's first year. Or use them to note how many years old they are, for an anniversary, OR, simply as a way to make a series of books and number them like chapters.

Oh Joy for Chatbooks

Look how pretty the hardcover books are on a shelf together! You can stick to one of the cover designs or mix it up for multiple chapters to your story. Either way, they all mix and match together and are so fun to flip through. With Mother's Day coming up, they are extra perfect for gifts and really year round to chronicle those moments you want to look back on and treasure. You can purchase the Oh Joy Chatbooks right here for a limited time through July.

{Photos by Casey Brodley, styling by Julia Wester, styling assistance by Jess Hong} 

how to choose a location for family photos... 22 Nov 2016

how to choose a location for family photos

I love sending out our annual family photo as something for my family to treasure, and also as a fun way to stay in touch with those we love who are far away and to keep them updated on how everyone has grown. Every year, as fall approaches, the hardest thing to figure out is where to take our family photos. I try to change the location every year, but still keep it close to our home and convenient for our family's schedule.

We've been using Artifact Uprising for our cards for years and love the clean and simple designs (on 100% recycled paper!) that really let the photos shine. The new foil designs this year are my favorite! So we've teamed up with them today to share my tips for choosing a great location for taking your family's photo... 

how to choose a location for family photos

1. An indoor studio — If weather is questionable, an indoor location or photo studio guarantees it won't rain or snow during your photo session. For our first family photo ever, our friends Max and Jesse teamed up to offer 20 minute pop-up photo sessions at a local studio in Los Angeles. All we had to do was show up—no worries about props, lighting, or weather conditions.

Featured: Foil-Stamped Merry Card

how to choose a location for family photos

2. Your neighborhood — For our 2nd year, we wanted to capture the beauty of our Los Angeles neighborhood. Ruby was only 2 years old, so we kept the location within 10 minutes of our house. Little kids can only really take photos for 15-20 minutes (maybe 30 minutes if you have an especially patient child) so close locations are helpful. Our photographer, Katherine, did such a good job capturing the simplicity and beauty of our surroundings while capturing my family's personality at the same time.

Featured: Simple Love To You & Yours Card; Foil-Stamped Happy Holidays Card

how to choose a location for family photos

3. At home — The easiest location of them all is home sweet home. For our 3rd year, Coco had just been born and so she was a tad too tiny to take out and about. We shot most of the photos in our bedroom with the kids playing, laying, or sitting on the bed with us. They were casual, personal, and Katherine really captured the joy of our new arrival so well.

Featured: With Love Grid Card

how to choose a location for family photos

4. A graphic background — For our 4th year, I was really into finding the coolest walls around Los Angeles. There are so many amazing murals to choose from in this city. However, I ended up going with something more graphic in texture and chose this huge wall outside of the Broad Museum. It was also an ode to my love of art and the excitement of Downtown Los Angeles (where the museum is located). Our amazing photographer, Morgan, shot these photos right before sunset so the light was natural with a beautiful glow.

Featured: New Adventures, New Year Card with Foil; Simple Hand-Letterd Holiday Card

how to choose a location for family photos

5. If all else fails, add props — Sometimes when you take family photos, it can feel weird to just stand there and smile. We always take posed photos but then also just play and let the kids do their thing. One thing that helps loosen things up are some simple props. You don't have to turn it into a wedding photo booth, but whether it's a bunch of beach balls or a pile of flowers from your garden, props can add a whimsical touch to photos. For this year's photo, we went to a local garden and took a bunch of streamers for the kids to play with and hold. Our photographer, Morgan, checked out the garden the day before to make sure there would be some open areas where the kids could just run wild with streamers in hand. The streamers added lightness and extra color to our natural setting. 

Featured: Here's to the Good New Years Card

Hopefully, seeing all the locations we've taken family photos in the past give you ideas for your upcoming and future family photos! 

P.S. Artifact Uprising is offering a special code for 10% off their Holiday Photo Cards for Oh Joy readers. Simply enter OHJOYXAU16 at checkout by November 29th. And, tips for choosing outfits for family photos!

*This post is brought to you in collaboration with Artifact Uprising—a brand I've used and loved for years. All words are my own. 

{Flat photos by Casey Brodley, flat styling by Julia Wester. Family photos by: Max Wanger, Jesse Marble, Katherine Rose, and Morgan Pansing.}

floral honeycomb decor for a baby shower... 18 Jul 2016

floral honeycomb decor DIY

Once you reach your 30's (or at least in my case), baby showers are like weddings and you find yourself going to one (or throwing one) multiple times a year during the baby boom that happens among your friends and family. Decor is always a fun aspect to a shower to celebrate the baby to be and we wanted to share our take on a piece you could make for a baby shower that could also be hung in the baby's room after, too!

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a diy dresser for the nursery and beyond... 29 Jun 2016

DIY Striped Dresser

Our Creative Producer & Stylist, Julia, has had this dresser in her home for over 10 years. Her husband purchased it as his first "adult" piece of furniture. It's moved with him through several different apartments and now finally into his current home with Julia and their baby Zealand. Hoping to bring new life to the old dresser, Julia wanted to "Oh Joy it up" by refinishing and repainting it for her baby's room. 

DIY Striped Dresser

See how this dresser transformed from a drab antique to this modern and playful piece... 

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my favorite mini swimwear... 30 May 2016

Kids-bathing-suits

With summer almost in full swing, I wanted to share a few of my favorite swim pieces for the little ones...in a range of price points, from indie to mass brands, and for both boys and girls.

01. Little Adi + Co. swim trunks, 02. Crew & Lu, 03. Minnow Swim, 04. Bumby by Marysia, 05. Platypus Australia sunsuit, 06. Target rash guard (in stores), 07. Marimekko for Target, 08. Minnow Swim brief with Tiny Cottons tee, 09. Snapperrock sunsuit, 10. Bumkins swim diaper and wet bags.

{Photos by Casey Brodley, flat styling by Julia Wester}

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