Oh Joy

oh joy for target fall home decor is here! 12 Sep 2017

oh joy for target fall home decor is here!

I'm excited to announce the launch of our last and final Oh Joy for Target fall home décor collection which also includes our second Cloth & Company furniture collaboration! All sold exclusively online at Target.com, the collection includes 18 home décor products and 21 furniture pieces that you’ll treasure for years to come—from an elegant gold pitcher and brass party animals to a gorgeous graphic settee and the coolest bar cart you'll ever see. Our signature whimsy style is accented with blush velvets, solid golds, and bold black and white prints that bring that Oh Joy! feeling right home. See more below!

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unexpected things you can do with... 8 Aug 2017

Oh Joy for Target Home Decor Collection

...our summer home decor collection! Our current Oh Joy for Target collection will only be available for a few more weeks, so I wanted to share a few ways you can use them in ways that may not seem obvious...

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oh joy for target baby apparel! 31 Jul 2017

Oh Joy For Target Baby Apparel

I'm so excited to announce that our new Oh Joy For Target Baby Apparel collection is now available online! It includes rompers, dresses, sleep 'n plays, bodysuits, and pant sets for both girls and boys to mix and match to your heart's content. Watch this insanely cute video that shows off our newest nursery and apparel collections...

Oh Joy For Target Baby Apparel

Oh-joy-target_fall-2017_nicki-sebastian-photography-2-blog

This is our LAST baby nursery and apparel collection at Target so get it while you can! Sizes from from 0-24 months (with sleepers up to 9m). But they do run a tad big so even my (almost) 3 year old fits in the 24 month pieces! Thanks again for all of you who have supported our collections these past few years by buying something for yourself or a loved one!

// CREDITS //
Brought to you by: Oh Joy + Target
Creative Direction: Joy Cho and Julia Wester
Video: Jenner Brown
Music: "Together" by Upstate
Creative Production and Styling: Julia Wester
Production Assistant: Jessica Hong
Graphics: Angie Stalker
Special Thanks: Henri Martin and Jaxson Green
Still photos: Nicki Sebastian

oh joy for milk snob! 20 Jul 2017

Oh Joy for Milk Snob

Oh Joy for Milk Snob

For those of you with babies or babies on the way, you'll be so excited to see our newest collaboration with Milk Snob! I've been a fan of these covers back when I was in my early baby/nursing days. They are so, so soft and double/triple as a car seat cover when baby is sleeping, a nursing cover for yourself, a grocery cart cover, and more. With the launch of our newest Oh Joy for Target nursery collection, we worked with Milk Snob to create two covers that match our new nursery bedding and accessories!

Oh Joy for Milk Snob

Oh Joy for Milk Snob

Oh Joy for Milk Snob

You can find our Oh Joy for Milk Snob confetti and zebra covers ONLINE ONLY right now!

{Lifestyle photos by Casey Brodley, prop styling by Julia Wester, prop styling assistance by Jess Hong. Product/Model photos by Milk Snob.}

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our newest oh joy for target nursery collection! 5 Jul 2017

NEW! Oh Joy for Target Nursery Collection

NEW! Oh Joy for Target Nursery Collection

It's been a year and a half since our last nursery collection and I am SO excited to give you a peek at our BRAND NEW Oh Joy for Target nursery collection launching THIS SUNDAY, July 9th! The collection includes: bedding, blankets, swaddles, clothing, diaper bags, bath towels, lovies, stuffed animals, and more! A portion of the collection will be in all Target stores with the full collection in all sizes available online. Here's a peek...

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movie night with our new summer collection! 19 Jun 2017

Oh Joy for Target Summer Home Decor Collection

Oh Joy for Target Summer Home Decor Collection

I’m thrilled to show you our newest Summer Home Decor collection at Target! Inspired by backyard parties and my favorite florals, the Oh Joy for Target summer collection offers items for summertime entertaining and for indoor living even after the season ends. From versatile cups and plates to cozy pillows and blankets, this collection brings a fresh splash of color to inside or out! Watch the video below to see how the pieces can be used for an outdoor movie night right in your own backyard!

You can find the full collection available for a limited time ONLINE ONLY at: Target.com/OhJoy. Also, please continue to share how you’re using the collection in your home with the hashtag #ohjoyfortarget. 

// CREDITS //
Brought to you by: Oh Joy + Target
Creative Direction: Joy Cho and Julia Wester
Video: Jenner Brown
Music: "Good Day" by Planes
Creative Production and Styling: Julia Wester
Production Assistant: Jessica Hong
Hair and Makeup: Danielle Walch
Graphics: Angie Stalker
Photography: Nicki Sebastian

oooh baby baby! 30 Apr 2017

Oh Joy for Target Baby Apparel

I love making videos of our collections so that you can see all the pieces in context and in more detail than you might be able to otherwise! Here's a look at our newest Oh Joy for Target baby apparel collection which includes a range of pieces for boy, girl, and gender-neutral from ages 0-24 months! Watch the video below and shop right here for the full collection.



// CREDITS //
Brought to you by: Oh Joy + Target
Creative Direction: Joy Cho and Julia Wester
Video: Jenner Brown - http://lumineuxfilms.com
Music: "Together So Perfectly" by The Lady & I
Creative Production and Styling: Julia Wester
Production Assistant: Jessica Hong
Graphics: Angie Stalker
Special thanks: Otto Anderson and Zealand Wester

oh joy for target / new spring baby clothes! 10 Apr 2017

Oh Joy for Target Baby Clothes

If you have babies or like babies, you'll be VERY excited because we have a brand new collection of Oh Joy for Target baby clothes out today! This special spring collection is available online only and for just a few months before our next summer collection launches. So get it all while you can as it won't last as long as past collections.

Oh-joy-baby-flats-33-layered

With pieces for girls, boys, and neutral options, there are onesies, lots of mix-and-match separates, PJs, and my favorite—some little layering jackets! The sizes go from 0 months to 2T. They do run on the bigger side so the 2T still fits my 2.5 year old with room to grow. Find them all right here!

{Photos by Casey Brodley, styling by Julia Wester, crafting by Jess Hong}

happy friday + rearranging... 10 Mar 2017

Oh Joy Furniture

Happy Friday friends! Do you ever have that need to do a big purge of stuff in your home and move things around from where they have been for years? This weekend, I am hoping to finally get to those tiny piles that have built up in thirty different places around my house. Exciting, I know. I hope you have a great weekend with more fun things in store than that ;)

P.S. Target is having a HUGE furniture sale through Saturday and our Oh Joy furniture is part of it (30% off till Saturday which is a BIG DEAL cause it doesn't happen often)!!!

{Photos by Casey Brodley}

oh joy furniture! 1 Mar 2017

Oh Joy Furniture Collection

Weeee! Today, we launch our newest collection—upholstered furniture! We've partnered with Cloth & Co. to create this colorful collection of pieces made in America. From kids' chairs to adult chairs, settees to storage ottomans, they're colorful, fun, and make a true statement. We even have some solid velvet pieces in a beautiful blush shade (not shown) to mix in with all the patterns. 

Oh Joy Furniture Collection

Oh Joy Furniture Collection

Oh Joy Furniture Collection

Oh Joy Furniture Collection

This will be the first time you'll see higher priced items from Oh Joy because I want to create more pieces that you can grow with in your home and will last for a while. With special details like thick, clear lucite and tapered gold legs, incredible color, and beautiful fabric, every piece is made to order with a great price for the quality you'll get. Prices range from $220 to $1200. This is just a sampling of the collection—you can find all currently available exclusively online at Target.com

I would love to hear your favorites and where you would put them in your home!

Midnight Confetti Armchair SceneeSale Rugs rug, CB2 side table (past season), Anthropologie glasses (past season), Anne and Kate stir sticks, Eric Trine plant stand, Urban Outfitters gold planter, Oh Joy x Cloth & Co. arm chair, Mr. Ford's Animal Kingdom print,  CB2 bar cart, Target giraffe figurine, vintage mini glasses, W&P Design pineapple shaker, vintage pitcher, Calhoun & Co. striped pillow, Anthropologie shag pillow.

Jumbo Dot Settee SceneOh Joy! for Target side table, Oh Joy! for Target lamp, Oh Joy! for Target pillow, Oh Joy X Cloth & Co settee, Famille Summerbelle print, Oh Joy! for Target ottoman, Target bookshelf, Jenny Vorwaller painting, The Container Store white box, Marley & Alfie horseshoe, Target giraffe figurine, Target wooden boxes (past season).

Party Collage Armchair SceneTarget bookshelf, Vanessa Bean face vase, Marley & Alfie horseshoe, Target wooden box (past season), vintage deer, Jenny Vorwaller painting, The Container Store pink box, Ban.do round glass boxes, The Container Store white boxes, Senegal woven basket, Lorena Canals rug, Teil Duncan print, Framebridge frame, Oh Joy x Cloth & Co arm chair.

Midnight Confetti Daybed SceneLorena Canals rug, Oh Joy x Cloth & Co daybed, vintage round pillow, Anthropologie striped pillow, Urban Outfitters face pillow, Target ombre pillow, Pom Pom at Home throw blanket, J. Otto Seibold house print, Framebridge frame, Lisa McLean abstract print, CDR hand print, Tuesday Mourning face print, Framebridge frame, Anthropologie mug.

{Photos by Casey Brodley, styling by Julia Wester, styling assistance by Jess Hong} 

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  • Oh Joy contains paid advertising banners and some contextual affiliate links. An affiliate link means that we receive commission on sales of the products that are linked to in my posts. So if you click on a link and make a purchase from an affiliate site, then I may make a commission from that purchase. I also work with affiliate links, on occasion, on my Pinterest page. The content of my posts or pins are all items, things, and experiences I genuinely like and will only work with affiliates that fit my aesthetic and brand.

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