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oh joy yoga tote!

Oh Joy! Yoga Tote

Happy Friday! You might want to say, "Wait, Joy. Are you about to tell me about ANOTHER product launch?!?" And my answer is YES. Sorry, but not sorry ;P. We launched a super fun and VERY functional Oh Joy! Yoga Tote at Target! It actually came out a few months ago, but we have had some issues keeping it in stock so we had to wait to officially tell you about it...

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5 tips for an easy easter brunch!

5 tips for an easy easter brunch / Oh Joy!

With Easter just a few weeks away, we wanted to share some tips for an easy (and beautiful) Easter brunch! This year, we used our new Oh Joy! for Cheeky paper goods to help set the tone. Here are my top 5 tips!

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oh joy for cheeky!

Oh Joy For Cheeky Is Here!

Our newest collection has arrived! Together with Cheeky Home, we've created the perfect paper goods line to bring joy to every single day. We have paper plates, bowls, hot cups, cold cups (with and without straws!), and cute little snack cups, all in fun, playful prints perfect for spring picnics and parties! 

Oh Joy For Cheeky Is Here!

Oh Joy For Cheeky Is Here!

Oh Joy for Cheeky Is Here!

Oh Joy For Cheeky Is Here!

Oh Joy For Cheeky Is Here!

You can find them all online in select Target stores for a limited time! Also, stay tuned Friday afternoon with an extra special Instagram live where we'll show all the products and answer your questions live (and maybe have one more fun surprise!).

{Photos by Lily Glass, styling by Julia Wester, styling assistance by Jess Hong.}

a look back at our Oh Joy for Target collections...

Oh Joy for Target

13 years ago, I set a goal to one day have a line at Target. At the time, I was working as a designer for Cynthia Rowley's Swell line (which was one of the very first designer collections at Target) back in 2004. After seeing pieces that I had helped to design in a Target store and witnessing the joy it brought to a complete stranger, I knew I wanted to do more of that someday. A ton of time passed and blood, sweat, and tears went into starting and building my business in 2005. Fast forward to 2014 and after pitching a collection to Target the year before, here I was launching my very first Oh Joy for Target collection.

As we finish up our current and last collections at Target, I thought it would be fun to take a trip down memory lane to see all of our collections over the past few years...

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oh joy for target gifts!

Oh Joy for Target Fall Collection

With holidays and thoughts of gift lists only a couple months away, we're getting a head start by giving you some inspiration on creating a custom gift for someone you love for a birthday gift, shower, or the upcoming holidays. Watch our video below for a few of my favorite gift sets you can put together for three different types of people with our Oh Joy for Target fall collection...

All of the items shown are available exclusively online only for a limited time!

// CREDITS //
Brought to you by: Oh Joy + Target
Creative Direction: Joy Cho and Julia Wester
Video: Jenner Brown
Music: "The Dreamers" by Katrina Stone
Creative Production and Styling: Julia Wester
Production Assistant: Jessica Hong
Hair and Makeup: Danielle Walch
Graphics: Angie Stalker

oh joy for target fall home decor is here!

oh joy for target fall home decor is here!

I'm excited to announce the launch of our last and final Oh Joy for Target fall home décor collection which also includes our second Cloth & Company furniture collaboration! All sold exclusively online at Target.com, the collection includes 18 home décor products and 21 furniture pieces that you’ll treasure for years to come—from an elegant gold pitcher and brass party animals to a gorgeous graphic settee and the coolest bar cart you'll ever see. Our signature whimsy style is accented with blush velvets, solid golds, and bold black and white prints that bring that Oh Joy! feeling right home. See more below!

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unexpected things you can do with...

Oh Joy for Target Home Decor Collection

...our summer home decor collection! Our current Oh Joy for Target collection will only be available for a few more weeks, so I wanted to share a few ways you can use them in ways that may not seem obvious...

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oh joy for target baby apparel!

Oh Joy For Target Baby Apparel

I'm so excited to announce that our new Oh Joy For Target Baby Apparel collection is now available online! It includes rompers, dresses, sleep 'n plays, bodysuits, and pant sets for both girls and boys to mix and match to your heart's content. Watch this insanely cute video that shows off our newest nursery and apparel collections...

Oh Joy For Target Baby Apparel

Oh-joy-target_fall-2017_nicki-sebastian-photography-2-blog

This is our LAST baby nursery and apparel collection at Target so get it while you can! Sizes from from 0-24 months (with sleepers up to 9m). But they do run a tad big so even my (almost) 3 year old fits in the 24 month pieces! Thanks again for all of you who have supported our collections these past few years by buying something for yourself or a loved one!

// CREDITS //
Brought to you by: Oh Joy + Target
Creative Direction: Joy Cho and Julia Wester
Video: Jenner Brown
Music: "Together" by Upstate
Creative Production and Styling: Julia Wester
Production Assistant: Jessica Hong
Graphics: Angie Stalker
Special Thanks: Henri Martin and Jaxson Green
Still photos: Nicki Sebastian

oh joy for milk snob!

Oh Joy for Milk Snob

Oh Joy for Milk Snob

For those of you with babies or babies on the way, you'll be so excited to see our newest collaboration with Milk Snob! I've been a fan of these covers back when I was in my early baby/nursing days. They are so, so soft and double/triple as a car seat cover when baby is sleeping, a nursing cover for yourself, a grocery cart cover, and more. With the launch of our newest Oh Joy for Target nursery collection, we worked with Milk Snob to create two covers that match our new nursery bedding and accessories!

Oh Joy for Milk Snob

Oh Joy for Milk Snob

Oh Joy for Milk Snob

You can find our Oh Joy for Milk Snob confetti and zebra covers ONLINE ONLY right now!

{Lifestyle photos by Casey Brodley, prop styling by Julia Wester, prop styling assistance by Jess Hong. Product/Model photos by Milk Snob.}

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our newest oh joy for target nursery collection!

NEW! Oh Joy for Target Nursery Collection

NEW! Oh Joy for Target Nursery Collection

It's been a year and a half since our last nursery collection and I am SO excited to give you a peek at our BRAND NEW Oh Joy for Target nursery collection launching THIS SUNDAY, July 9th! The collection includes: bedding, blankets, swaddles, clothing, diaper bags, bath towels, lovies, stuffed animals, and more! A portion of the collection will be in all Target stores with the full collection in all sizes available online. Here's a peek...

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