Oh Joy

a look back at our Oh Joy for Target collections... 9 Nov 2017

Oh Joy for Target

13 years ago, I set a goal to one day have a line at Target. At the time, I was working as a designer for Cynthia Rowley's Swell line (which was one of the very first designer collections at Target) back in 2004. After seeing pieces that I had helped to design in a Target store and witnessing the joy it brought to a complete stranger, I knew I wanted to do more of that someday. A ton of time passed and blood, sweat, and tears went into starting and building my business in 2005. Fast forward to 2014 and after pitching a collection to Target the year before, here I was launching my very first Oh Joy for Target collection.

As we finish up our current and last collections at Target, I thought it would be fun to take a trip down memory lane to see all of our collections over the past few years...

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oh joy for target gifts! 17 Oct 2017

Oh Joy for Target Fall Collection

With holidays and thoughts of gift lists only a couple months away, we're getting a head start by giving you some inspiration on creating a custom gift for someone you love for a birthday gift, shower, or the upcoming holidays. Watch our video below for a few of my favorite gift sets you can put together for three different types of people with our Oh Joy for Target fall collection...

All of the items shown are available exclusively online only for a limited time!

// CREDITS //
Brought to you by: Oh Joy + Target
Creative Direction: Joy Cho and Julia Wester
Video: Jenner Brown
Music: "The Dreamers" by Katrina Stone
Creative Production and Styling: Julia Wester
Production Assistant: Jessica Hong
Hair and Makeup: Danielle Walch
Graphics: Angie Stalker

oh joy for target fall home decor is here! 12 Sep 2017

oh joy for target fall home decor is here!

I'm excited to announce the launch of our last and final Oh Joy for Target fall home décor collection which also includes our second Cloth & Company furniture collaboration! All sold exclusively online at Target.com, the collection includes 18 home décor products and 21 furniture pieces that you’ll treasure for years to come—from an elegant gold pitcher and brass party animals to a gorgeous graphic settee and the coolest bar cart you'll ever see. Our signature whimsy style is accented with blush velvets, solid golds, and bold black and white prints that bring that Oh Joy! feeling right home. See more below!

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unexpected things you can do with... 8 Aug 2017

Oh Joy for Target Home Decor Collection

...our summer home decor collection! Our current Oh Joy for Target collection will only be available for a few more weeks, so I wanted to share a few ways you can use them in ways that may not seem obvious...

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oh joy for target baby apparel! 31 Jul 2017

Oh Joy For Target Baby Apparel

I'm so excited to announce that our new Oh Joy For Target Baby Apparel collection is now available online! It includes rompers, dresses, sleep 'n plays, bodysuits, and pant sets for both girls and boys to mix and match to your heart's content. Watch this insanely cute video that shows off our newest nursery and apparel collections...

Oh Joy For Target Baby Apparel

Oh-joy-target_fall-2017_nicki-sebastian-photography-2-blog

This is our LAST baby nursery and apparel collection at Target so get it while you can! Sizes from from 0-24 months (with sleepers up to 9m). But they do run a tad big so even my (almost) 3 year old fits in the 24 month pieces! Thanks again for all of you who have supported our collections these past few years by buying something for yourself or a loved one!

// CREDITS //
Brought to you by: Oh Joy + Target
Creative Direction: Joy Cho and Julia Wester
Video: Jenner Brown
Music: "Together" by Upstate
Creative Production and Styling: Julia Wester
Production Assistant: Jessica Hong
Graphics: Angie Stalker
Special Thanks: Henri Martin and Jaxson Green
Still photos: Nicki Sebastian

oh joy for milk snob! 20 Jul 2017

Oh Joy for Milk Snob

Oh Joy for Milk Snob

For those of you with babies or babies on the way, you'll be so excited to see our newest collaboration with Milk Snob! I've been a fan of these covers back when I was in my early baby/nursing days. They are so, so soft and double/triple as a car seat cover when baby is sleeping, a nursing cover for yourself, a grocery cart cover, and more. With the launch of our newest Oh Joy for Target nursery collection, we worked with Milk Snob to create two covers that match our new nursery bedding and accessories!

Oh Joy for Milk Snob

Oh Joy for Milk Snob

Oh Joy for Milk Snob

You can find our Oh Joy for Milk Snob confetti and zebra covers ONLINE ONLY right now!

{Lifestyle photos by Casey Brodley, prop styling by Julia Wester, prop styling assistance by Jess Hong. Product/Model photos by Milk Snob.}

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our newest oh joy for target nursery collection! 5 Jul 2017

NEW! Oh Joy for Target Nursery Collection

NEW! Oh Joy for Target Nursery Collection

It's been a year and a half since our last nursery collection and I am SO excited to give you a peek at our BRAND NEW Oh Joy for Target nursery collection launching THIS SUNDAY, July 9th! The collection includes: bedding, blankets, swaddles, clothing, diaper bags, bath towels, lovies, stuffed animals, and more! A portion of the collection will be in all Target stores with the full collection in all sizes available online. Here's a peek...

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movie night with our new summer collection! 19 Jun 2017

Oh Joy for Target Summer Home Decor Collection

Oh Joy for Target Summer Home Decor Collection

I’m thrilled to show you our newest Summer Home Decor collection at Target! Inspired by backyard parties and my favorite florals, the Oh Joy for Target summer collection offers items for summertime entertaining and for indoor living even after the season ends. From versatile cups and plates to cozy pillows and blankets, this collection brings a fresh splash of color to inside or out! Watch the video below to see how the pieces can be used for an outdoor movie night right in your own backyard!

You can find the full collection available for a limited time ONLINE ONLY at: Target.com/OhJoy. Also, please continue to share how you’re using the collection in your home with the hashtag #ohjoyfortarget. 

// CREDITS //
Brought to you by: Oh Joy + Target
Creative Direction: Joy Cho and Julia Wester
Video: Jenner Brown
Music: "Good Day" by Planes
Creative Production and Styling: Julia Wester
Production Assistant: Jessica Hong
Hair and Makeup: Danielle Walch
Graphics: Angie Stalker
Photography: Nicki Sebastian

oooh baby baby! 30 Apr 2017

Oh Joy for Target Baby Apparel

I love making videos of our collections so that you can see all the pieces in context and in more detail than you might be able to otherwise! Here's a look at our newest Oh Joy for Target baby apparel collection which includes a range of pieces for boy, girl, and gender-neutral from ages 0-24 months! Watch the video below and shop right here for the full collection.



// CREDITS //
Brought to you by: Oh Joy + Target
Creative Direction: Joy Cho and Julia Wester
Video: Jenner Brown - http://lumineuxfilms.com
Music: "Together So Perfectly" by The Lady & I
Creative Production and Styling: Julia Wester
Production Assistant: Jessica Hong
Graphics: Angie Stalker
Special thanks: Otto Anderson and Zealand Wester

oh joy for target / new spring baby clothes! 10 Apr 2017

Oh Joy for Target Baby Clothes

If you have babies or like babies, you'll be VERY excited because we have a brand new collection of Oh Joy for Target baby clothes out today! This special spring collection is available online only and for just a few months before our next summer collection launches. So get it all while you can as it won't last as long as past collections.

Oh-joy-baby-flats-33-layered

With pieces for girls, boys, and neutral options, there are onesies, lots of mix-and-match separates, PJs, and my favorite—some little layering jackets! The sizes go from 0 months to 2T. They do run on the bigger side so the 2T still fits my 2.5 year old with room to grow. Find them all right here!

{Photos by Casey Brodley, styling by Julia Wester, crafting by Jess Hong}

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