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our first aid kit holds more than just band-aids!

Oh Joy! First Aid Kit / craft kit

Over the last four years, we have loved seeing all the alternative ways that you guys have been using our Oh Joy! First Aid Kit. There are SO many creative ways you can use them, so we've recreated some of our favorites right here...

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our newest first aid kit is here!

Our New First Aid Kit is HERE! / Oh Joy!

I can't believe this is our FOURTH First Aid Kit by Oh Joy! You all were so amazing in your support and love for the past three that we have a NEW kit this year that is now available exclusively at Target! This year's design will bring bright skies and colorful clouds with you wherever you go. 

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Our handy First Aid Kit can be used to keep at home, in the car, at the office, or in your purse so that you are always prepared for any boo-boos that may happen during the day's adventures. The kit is currently free with the purchase of three qualifying items (such as our Oh Joy! BAND-AID® Brand Adhesive Bandages, NEOSPORIN® + Pain Relief Ointment, BAND-AID® Brand of First Aid Products Gauze and Tapes, and Extra Strength BENADRYL® Itch Stopping Cream). And I have to warn you...the First Aid Kit goes quick! In the past, it was gone in just a couple months and people still email us about wanting to buy designs from seasons past. 

So get them online or head to your local Target and find them near the Pharmacy section! And if you share photo of them on your Instagram, don't forget to tag us @OhJoy and add #OhJoyToTheRescue

This content is sponsored by Johnson & Johnson. All opinions are my own.

{Photos by Lily Glass, styling by Julia Wester, styling assistance by Jess Hong.} 

oh joy yoga tote!

Oh Joy! Yoga Tote

Happy Friday! You might want to say, "Wait, Joy. Are you about to tell me about ANOTHER product launch?!?" And my answer is YES. Sorry, but not sorry ;P. We launched a super fun and VERY functional Oh Joy! Yoga Tote at Target! It actually came out a few months ago, but we have had some issues keeping it in stock so we had to wait to officially tell you about it...

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5 tips for an easy easter brunch!

5 tips for an easy easter brunch / Oh Joy!

With Easter just a few weeks away, we wanted to share some tips for an easy (and beautiful) Easter brunch! This year, we used our new Oh Joy! for Cheeky paper goods to help set the tone. Here are my top 5 tips!

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oh joy for cheeky!

Oh Joy For Cheeky Is Here!

Our newest collection has arrived! Together with Cheeky Home, we've created the perfect paper goods line to bring joy to every single day. We have paper plates, bowls, hot cups, cold cups (with and without straws!), and cute little snack cups, all in fun, playful prints perfect for spring picnics and parties! 

Oh Joy For Cheeky Is Here!

Oh Joy For Cheeky Is Here!

Oh Joy for Cheeky Is Here!

Oh Joy For Cheeky Is Here!

Oh Joy For Cheeky Is Here!

You can find them all online in select Target stores for a limited time! Also, stay tuned Friday afternoon with an extra special Instagram live where we'll show all the products and answer your questions live (and maybe have one more fun surprise!).

{Photos by Lily Glass, styling by Julia Wester, styling assistance by Jess Hong.}

a look back at our Oh Joy for Target collections...

Oh Joy for Target

13 years ago, I set a goal to one day have a line at Target. At the time, I was working as a designer for Cynthia Rowley's Swell line (which was one of the very first designer collections at Target) back in 2004. After seeing pieces that I had helped to design in a Target store and witnessing the joy it brought to a complete stranger, I knew I wanted to do more of that someday. A ton of time passed and blood, sweat, and tears went into starting and building my business in 2005. Fast forward to 2014 and after pitching a collection to Target the year before, here I was launching my very first Oh Joy for Target collection.

As we finish up our current and last collections at Target, I thought it would be fun to take a trip down memory lane to see all of our collections over the past few years...

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oh joy for target gifts!

Oh Joy for Target Fall Collection

With holidays and thoughts of gift lists only a couple months away, we're getting a head start by giving you some inspiration on creating a custom gift for someone you love for a birthday gift, shower, or the upcoming holidays. Watch our video below for a few of my favorite gift sets you can put together for three different types of people with our Oh Joy for Target fall collection...

All of the items shown are available exclusively online only for a limited time!

// CREDITS //
Brought to you by: Oh Joy + Target
Creative Direction: Joy Cho and Julia Wester
Video: Jenner Brown
Music: "The Dreamers" by Katrina Stone
Creative Production and Styling: Julia Wester
Production Assistant: Jessica Hong
Hair and Makeup: Danielle Walch
Graphics: Angie Stalker

oh joy for target fall home decor is here!

oh joy for target fall home decor is here!

I'm excited to announce the launch of our last and final Oh Joy for Target fall home décor collection which also includes our second Cloth & Company furniture collaboration! All sold exclusively online at Target.com, the collection includes 18 home décor products and 21 furniture pieces that you’ll treasure for years to come—from an elegant gold pitcher and brass party animals to a gorgeous graphic settee and the coolest bar cart you'll ever see. Our signature whimsy style is accented with blush velvets, solid golds, and bold black and white prints that bring that Oh Joy! feeling right home. See more below!

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unexpected things you can do with...

Oh Joy for Target Home Decor Collection

...our summer home decor collection! Our current Oh Joy for Target collection will only be available for a few more weeks, so I wanted to share a few ways you can use them in ways that may not seem obvious...

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oh joy for target baby apparel!

Oh Joy For Target Baby Apparel

I'm so excited to announce that our new Oh Joy For Target Baby Apparel collection is now available online! It includes rompers, dresses, sleep 'n plays, bodysuits, and pant sets for both girls and boys to mix and match to your heart's content. Watch this insanely cute video that shows off our newest nursery and apparel collections...

Oh Joy For Target Baby Apparel

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This is our LAST baby nursery and apparel collection at Target so get it while you can! Sizes from from 0-24 months (with sleepers up to 9m). But they do run a tad big so even my (almost) 3 year old fits in the 24 month pieces! Thanks again for all of you who have supported our collections these past few years by buying something for yourself or a loved one!

// CREDITS //
Brought to you by: Oh Joy + Target
Creative Direction: Joy Cho and Julia Wester
Video: Jenner Brown
Music: "Together" by Upstate
Creative Production and Styling: Julia Wester
Production Assistant: Jessica Hong
Graphics: Angie Stalker
Special Thanks: Henri Martin and Jaxson Green
Still photos: Nicki Sebastian