Oh Joy

cups and bowls are my jam... 1 Oct 2014

Recreation Center ceramics

Recreation Center ceramics

Recreation Center ceramics

Recreation Center ceramics

...and these pieces by Recreation Center are just so, so beautiful!

P.S. how is it October already?!?

a little {giveaway} with oeuf...(now closed)30 Sep 2014

Oeuf Layette Giveaway

As we prepare for baby, I've been going through lots of tiny clothes lately. I can't get enough of super soft, organic pieces for our babe. As a long-time fan of the Oeuf brand, I was excited to see their newest layette line of whimsical and organic clothing. So today, we've partnered with them to give away seven of my favorite pieces to one lucky reader. This includes: Kimono Onesie, Harem Pants, Jumper, MittensTee, Leggings, and Booties shown here (a total value of $200). I love the little gold cat prints and bunny faces, but the winner gets to choose the colors and sizes of your choice!

Oeuf Layette Giveaway

Oeuf Layette Giveaway

To enter, simply visit the Oeuf website and then leave a comment here telling me your favorite piece from the layette collection and who you'd give these to if you won. Entries must be posted by this Friday, October 3rd, at 8 a.m. PST, and one winner will be chosen at random*.

UPDATE: Congrats to Mallory T. from Carol Stream, IL for being our winner this time!

*Sorry, limited to readers in the U.S. only. Please do not leave your email or web address in the body of the comment, only in the allotted boxes. $200 USD approximate total value. Winner will be contacted by email once comments close, and announced at the bottom of this post soon after.

{Photo by Casey Brodley and styling by Julia Wester for Oh Joy}

oh joy for target / behind-the-scenes, part 3...29 Sep 2014

Oh Joy for Target

Since launching the Oh Joy for Target collection back in March, I've been sharing some behind-the-scenes peeks at the pieces and the photo shoots (see here and here) that helped bring our designs to life. I've shown you guys what some of our photo shoots are like, but one thing I always get asked is how the design process works. Did I really design everything? How did our designs go from ideation to actual product? And what's my role in the process vs. Target's? Well, here's a little look at how it all happens...

Before this collection came along, I personally designed every item with the Oh Joy name on it myself. But as this project approached and with hundreds of products to design on top of everything else I was working on last year, it became time to hire another designer to help me out. My designer, Angie, has been the perfect complement to help me create patterns, draw products, and make our ideas come to life.

Here's a look at our process using the current Fall 2014 collection as an example...

Oh Joy for Target inspiration

1. Mood Board—The first part of the process is making a mood board for our own internal use. I put together a secret board on Pinterest that Angie and I share where I'd add colors, images, types of products, and anything that I was thinking would inspire my vision for the fall collection. We'd talk about ideas as we keep adding to the board. We'd also create a real-life inspiration board in the studio that included materials, swatches, color chips, and anything else that we needed to see and touch in real life.

Oh Joy for Target colors

2. Colors and Patterns—From there, we created a color palette and a ton of patterns based on the mood board. We already create way more than will get used so that we have options to be able to show. When designing for a large retailer, like Target, you have to think about what trends will be relevant to their customer when the product is available. I didn't want the items to feel dated, but trends also take some time to get to the mass level. So we decided to mix in the geometrics that we saw becoming more popular but also added in some classic signature Oh Joy colors and details like shiny gold, pops of color, and quirky details.

Oh Joy for Target / sample sketch

3. Product Sketches—Once we narrowed down the colors and patterns, I'd sketch out all of our product ideas onto paper and then Angie would redraw them in Illustrator as flat 2-D drawings, apply the colors and patterns we discussed, and we'd specify the materials, size, and any other details of the item. This would be part of our presentation to Target so they could see exactly what I envisioned for every aspect of each item.

4. Meeting with Target—From there, Target gives us feedback on what they thought would resonate best with their customers, both from a surface design perspective and a product design perspective. We'd work together with them to discuss what changes needed to be made and ensure that we were all happy with the final selections. A lot of times changes to an item were purely from a production stand-point—maybe the material I wanted was too expensive. Or, there are certain finishes you can't apply to an item if you want it to be durable and long-term.

5. Deciding What Stays—Once we narrowed down the items to pieces that both Oh Joy and Target were happy with, we created spec sheets of every single product that spelled out in detail the materials, size, shape, colors, and any patterns in repeat that would be needed. Target creates the product, and from there comes the fun part...

Oh Joy for Target / sample reviews

6. Reviewing Samples—A few months later, we get to see the first round of samples that have been made. We usually review these samples in person at Target Headquarters in Minneapolis where we also look at the products on the shelves in a pretend store setting. Based on all the samples that were made and were successful, we decide what will stay, what will go, and what still needs tweaks. 

Oh Joy for Target / planogram sketch

7. Finalizing Samples—Then, any samples that still need work will go back for another round, and I get to see it either in person or via photo before it gets produced. Once we both love a product, it's marked as final and goes off to production to be made into the final pieces that you see in stores. The Target team works on a layout of the shelf display with our finalized drawings so we can all envision how the display will look.

Oh Joy for Target / before and after

Oh Joy for Target / before and after


Oh Joy for Target / before and after

Here are a few before and afters, so you can see how our initial drawings turned into the real-life items and how some turned out exactly as drawn, whereas some got changed along the way. The process is really fun and interactive, and I learned more about how customers will eventually use the product which informs what is actually made. For example, there were times I wanted shiny gold on items (like those stackable mugs), but we had to remove the gold otherwise the mugs wouldn't be able to be microwaved (and most people like to be able to heat up their mugs in the microwave). So, we changed the handles to solid colors instead.

I always find it fascinating to see things come to life from your imagination to a real-life product, so I hope you guys enjoyed seeing a little bit about how it all happened for us!

P.S. The fall Oh Joy for Target collection is only in stores and online for a few more weeks before the holiday collection arrives so get it while you can. We get a lot of emails after the collections leave stores about where to find past pieces, so just a reminder that once they are gone, they are gone!

{All drawings by Oh Joy for Target}

happy friday + maternity/family photos...26 Sep 2014

Oh Joy Family Photos

Before Ruby was born, we never had professional family photos taken (except for our wedding photos). We never took engagement photos, and I didn't take maternity photos the first time around because I thought I had to do typical maternity shots which I was never into. But since Ruby's come into our lives, I've realized how nice it is to have these visual memories to keep and cherish forever. Even though we take a ton of photos ourselves in our daily lives, we so rarely have ones with all three of us in them. So this time around, I chose to take maternity photos but really have them be about documenting our family of three before we become a family of four. Here are a few of my favorites photographed by the amazing Luke and Katherine of Max + Friends...

Oh Joy Family Photos

Oh Joy Family Photos

Oh Joy Family Photos

Oh Joy Family Photos

Oh Joy Family Photos

Oh Joy Family Photos

Oh Joy Family Photos

...and then here's the face Ruby will make soon when she realizes she has to share all the attention with her baby sister...

Here are a few photos of me solo. I kept the same outfit on—something simple, yet it defined the belly well and had a lot of color. Since this is probably the last time I'll be pregnant, I wanted to remember how lucky I am to get to carry another baby inside of me...

Oh Joy Maternity Photos

Oh Joy Maternity Photos

Oh Joy Maternity Photos

Oh Joy Maternity Photos

Oh Joy Maternity Photos

The best part is, we shot all of these in less than two hours. I love the combination of photos at home in our natural, everyday space and a few others that were photographed in front of a gorgeous floral home that add so much color and life.

If you've ever been apprehensive about taking maternity photos, I say do it because you only get a few chances to capture these moments in life. Thank you to Katherine and Luke (who also photographed our holiday photos last year) for seeing the way that you do and capturing our family so beautifully.

I hope you all have an amazing weekend!

{Photos by Luke and Katherine of Max + Friends. My hair and makeup by Danielle Walch. My skirt by Calypso St. Barth (from past season), necklace by Emily Green, Ruby's romper by Wolfechild. Grey duvet by DwellStudio, pink pillowcases by Suku Home.}

getting a little more personal...25 Sep 2014

The Lively Show Oh Joy

Last week, I did a podcast interview with Jess Lively of the Lively Show, and it was one of my favorite interviews to date. It was nice to not talk solely about business and blogging and share a more personal side and some of the highs and lows of my life and my business. If you'd like to listen, click here!

{Photo by Bonnie Tsang}

bite size style...23 Sep 2014

Oh Joy / Bite Size Style

There's nothing cuter than tiny little clothes! So to inspire some back-to-school style for your mini me, here's a bite size video we put together showing a few of our favorite layered outfits for fall. There's plenty of mix-and-match patterned goodness in classic Oh Joy style.

And, you can see all sources for the clothing below...

Continue reading " bite size style... " »

just because...22 Sep 2014

La Casita de Wendy

La Casita de Wendy

La Casita de Wendy

La Casita de Wendy

...these colors and patterns from La Casita de Wendy's newest collection are so, so good!

happy friday + nesting...19 Sep 2014

Oh Joy / Hers and Mine shoes

You guys, I have officially gone into nesting mode. If you try and look for me right now, I am somewhere rummaging through a closet or in boxes or sorting through piles of clothes or baby things. I've been getting rid of things by the bagful and trying to make space for the new baby...both physically and mentally.

Why is that nesting happens when you're super pregnant and not capable of moving around tons of things? Yet all I want to do is move around a ton of things. Both Bob and Ruby have been sick this week, so we've had lots of restless night around here lately, and I'm hoping for some rest for all of us this weekend.

I hope you have a fun and restful weekend, too! I love this time of year because it's just starting to feel like a change is on the way....

{Photo by Oh Joy. Shoes by Brother Vellies.}

an everyday floral brooch DIY...18 Sep 2014

Floral Brooch DIY

Floral Brooch DIY

I loved it when back in the day, dapper gentlemen would wear a flower on their lapel on any given day. Brooches are always a fun fashion accessory for me, so why not combine two of my favorite things together into a floral brooch? With a small vessel for water, it can be worn for both a special occasion or really for any day you just feel like bringing a little sprig of sunshine wherever you go. It’s extra fun when you can pull the flowers from your own garden too!

Continue reading " an everyday floral brooch DIY... " »

a bundle of fun {giveaway} with brimful...(now closed)17 Sep 2014

Brimful Giveaway

It's baby season around here, and I feel like so many ladies I know are expecting! Brimful has a fun mix of both decorative and functional gifts for babies and kids, so we've partnered with them today to give away seven of my favorite pieces to one lucky reader. This includes: a Fish Mobile, Baby Tray, Baby Spoons, Owl Pillow, Little Pear Tree, Arrow Blanket, and Rainbow Pacifier Chain (a total value of $200) for your own little one or for gifting to another special babe.

To enter, simply visit the Brimful website and then leave a comment here telling me your favorite piece from their site and who you'd give these cute baby pieces to if you won. Entries must be posted by this Friday, September 19th, at 8 a.m. PST, and one winner will be chosen at random*.

P.S. For a limited time, Brimful is offering a special 15% discount to Oh Joy readers through September 26th. Simply enter OHJOY15 at checkout.

UPDATE: Congrats to Lori T. from Honolulu, HI for being our winner this time!

*Sorry, limited to readers in the U.S. only. Please do not leave your email or web address in the body of the comment, only in the allotted boxes. $200 USD approximate total value. Winner will be contacted by email once comments close, and announced at the bottom of this post soon after.


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    Any products which have been gifted or provided gratis to Oh Joy for review is noted with an asterisk (*) or c/o (courtesy of) at the bottom of the post and are only posted if a good fit for the Oh Joy aesthetic and content. Any sponsored giveaways or posts will be noted as such.

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