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diverse kids' books (part 3)...

Oh Joy! / Diverse Books

You all have been loving our series of diverse kids' books, so we're working to bring them to you regularly! Here's a new list filled with lots of great reads, this time for ages 5 and up!

1. Love Your Body by Jessica Sanders; Illustrations by Carol Rossetti

Love Your Body introduces the language of self-love and self-care to help build resilience, while representing and celebrating diverse bodies, encouraging you to appreciate your uniqueness. This book was written for every girl, regardless of how you view your body. This one is recommended for slightly older kids ages 9 and up as they approach tween years.

2. Julian at the Wedding by Jessica Love (Pre-order for October 6)

Julián and Marisol set off for some magic and mischief, and when things take an unexpected turn, the pair learns that everything is easier with a good friend by your side. The illustrations showcase a range of family members who are simply FANTASTIC!

3. You are Your Superpower by Ana Maria Medici; Illustrations by Helen Huang

From space exploration to fashion design, journey around the world and discover the unique story of ten girls, all united by a commitment to their passions. In You Are Your Superpower, learn the power of persistence, and find what makes you feel your very best. This one is great for older kids ages 8 and up as they become more aware of their strengths and interests.

4. Lucy’s Mask by Lisa Sirkis Thompson; Illustrations by John Thompson

In preparation for back-to-school, this is a fun story that helps kids make sense of their emotions and makes this new reality more relatable and less scary. It is a wonderful tool to continue the conversation about germs, viruses, the pandemic, and what families have to do to keep themselves safe. A portion of proceeds from sales of Lucy's Mask will be donated to frontline workers and first responders.

5. Cilla Lee Jenkins: Future Author Extraordinaire by Susan Tan; Illustrations by Dana Wulfekotte

Her baby sister is about to be born, and Cilla needs to become a bestselling author before her family forgets all about her. So she writes about what she knows best―herself! This is a novel bursting with love and humor, as told through a bright, irresistible biracial protagonist who will win your heart and make you laugh. I love this book for chapter-book reading levels around ages 7 and up!

6. Mighty Kind Magazines

Mighty Kind, a magazine for compassionate kids and their grown-ups. Each issue of Mighty Kind celebrates the role of kindness in bringing the world closer together and empowers kids to get out in the world and be kind. 

7. Foodie Friends by Habbi Habbi

The Habbi Habbi books teach Spanish and Chinese in a way that's easy and fun! There is a whole range but this new one—The Foodie Friends join kids as they explore their favorite foods and decide what to bring to a party.

Please note: a Reading Wand is needed for this book to work and is sold separately or as part of a Set. 

8. Love is Powerful by Heather Dean Brewer; Illustrations by LeUyen Pham (Pre-order for September 8)

A little girl carries a big message—and finds it thrillingly amplified by the rallying crowd around her—in an empowering story for the youngest of activists.

9. Kamala and Maya's Big Idea by Meena Harris; Illustrations by Ana Ramírez González

An empowering picture book about two sisters who work with their community to effect change, inspired by a true story from the childhood of her aunt, US Senator Kamala Harris, and mother, lawyer, and policy expert, Maya Harris.

See Part 1 and Part 2 for more! I will keep adding to my list, and you can always find more of my favorite kid's books right here.

oh joy academy answers: organic marketing...

Oh Joy! Academy Marketing Tips

So, what is marketing? Marketing includes all the ways you can promote your business and bring awareness to your brand. Whether your business is just starting or decades old, every company needs marketing on some level in order to grow.

Traditionally, marketing included: organic word of mouth, paid ads (newspapers, print magazines, billboards, bus stop posters), and online ads (on blogs and websites). But now, there are so many other types of marketing you can do (many of which are free and organic but still involve a little elbow grease!). Most small businesses don't have a ton of funds to spend on marketing, especially right now. So how can you still market without spending money? Here are a few of my favorite ways to organically market your business:

  1. Word of Mouth—This may seem like marketing from the old days, but for many businesses it still works. Word of mouth completely varies by your industry. Some people rely on it solely, and some don't rely on it at all. But if your business is a service that is unique or specialized, chances are happy clients and customers will tell their friends. This applies a lot to service-based businesses (like hair stylists, accountants, house painters, fitness trainers, lawyers, etc.) where the preferences or needs are specific and regional. But even if you think your business is not one reliant on word of mouth, you should still make sure every customer is happy so they can say great things about your business if it should come up in conversation! ALWAYS ask for referrals and testimonials when you have a happy customer or client.

  2. Social Media—This option is absolutely free, has unlimited potential, and can be completely run by you (at first). It's true that it takes time to grow a following on any social media platform. But the most important thing to do on social media (whether it's day 1 or day 4982) is to tell a story...in YOUR own way. How you choose to tell your story is what will attract more potential customers to you. Your feed should be a mix of organic, lifestyle content that fits with your voice and brand and informative and inspirational posts that showcase what you and your business offer.

  3. Email Lists—Email lists have made a comeback in recent years as we have less control over how many of our followers actually see our social media posts. You can't always rely on an algorithm, so email lists give you more control as you know that email will definitely land in their inbox. Email lists have evolved from super fancy to more basic. There's been a trend in recent years to keep email newsletters simpler and more conversational. The key is to still connect with your email subscribers in a way that feels like you, and make sure your emails are not only about selling things. Offer free content, tips, and have conversations they'll enjoy there, too. Also, commit to sending regular emails (once a week, once every two weeks, twice a week, etc.) so your subscribers know to look forward to them and feel like they are getting something special in their inbox.

  4. Cold Outreach—If you're a freelancer looking to attract more clients, cold outreach is the number one way to get businesses to know you exist. This could be through mailing the creative director a sample of your work, emailing a link to your reel, or DM-ing the brand to find out how to submit your work for their consideration. The same goes for finding retail customers to pick up your line at wholesale. Send them samples, line sheets, look books, and anything else that shows them who you are and what you offer. You can't sit around and expect brands and clients to find you!

  5. Networking Groups, Classes, and Events—Whether it's a regional groups of like-minded business owners, an online class for growing your business, or a fun event where others might attend (once the world is back open again), take the opportunity to meet people both virtually and in real life. While this may not naturally seem like marketing, getting to know others not only offers you a community in which you can turn to for advice and help, but it also exposes you to more people who can learn about what you do and potentially become word of mouth advocates as well.

  6. Referral/Affiliate Programs—If you have a product-based business, signing up for a referral or affiliate program puts you on the radar of bloggers, editors, and influencers who use those programs to earn income. It allows them to find you to potentially promote your work in their gift guides, round-ups, daily looks, and more because they also have incentive to earn commission should one of their followers buy your product. While this will cost you a small percentage of your profit, these are sales you're making that you wouldn't have otherwise.

  7. Gifting—Bloggers and influencers have become a major player in helping to market both products and services as they have their own set of trusted followers who love to see the influencer's favorite things to buy, wear, eat, use, and live with. This option requires a bit of budget by way of the cost of your products and shipping and handling. Or, if you offer a service, gifting it will could include your time and any tools or equipment you may use. I wrote a more in-detail PDF about gifting and pitching Influencers right here

If you have any comments or questions, please leave them below in the comments, and I'll answer for you! Also be sure to sign up for our Oh Joy! Academy mailing list (mid-way on that page) if you want first dibs on new classes when they launch!

oh joy for keds is here!

Oh Joy! for Keds

Two years in the making, and I'm excited to share with you our new collection with Keds that launched today! Inspired by bold and bright colors, extravagant textures, and finding that perfect balance of whimsy and sophistication, these shoes are meant to add a bright spot to every adventure we take (whether simple or grand). Here's a look at the four styles in the collection...

Oh Joy! for Keds

Oh Joy! for Keds

The Kickstart Sneaker! This pair combines the beauty and sophistication of gold metallic foil printed on subtly pink leather with an unexpected and perfectly juxtaposed bright neon edge. We added bright pink around the edges for a seriously happy detail. This pair has three different lace options that will be hard to chose between—white with an understated mix of gold and gold metal ends, solid pink, or play up the party element in an ombre pink. ($90)

Oh Joy! for Keds

Oh Joy! for Keds

The Champion Sneaker! This pair has Keds' iconic silhouette with a fun neon pink Jacquard with flecks of gold woven throughout. This pair comes with two different lace options—white with subtle gold woven throughout and gold end, and light pink laces with a bright neon end to match the color palette of the shoes. ($120)

Oh Joy! for Keds


Oh Joy! for Keds

The Double Decker Mule! This pair is a subtle, yet sparkling, addition to your summer wardrobe that goes with everything. The texture is printed in holographic foil printed on leather combining shimmer and soft, beautiful material. The elastic on the top and the sides both have a shimmer which I love. The mules are so easy to slide on and off during these warm (I mean HOT) summer months! ($90)

Oh Joy! for Keds

Oh Joy! for Keds

The Triple Decker Slide On! This pair is simply a party for your feet! The triple decker heel adds a fun boost of height while the slide-on style makes it easy to pull on and off. The shoe is made of a confetti mix of pearlescent, metallic, AND neon color sequins. I especially love the tiny runs of rainbow sequins  that bring a subtle multi-color mix. The elastic up top adds a fun pop of neon that is sure to make you smile every time you slip these on. ($90)

Which one is YOUR favorite? You can shop them all for a limited time right here!

(Photos by Lily Glass, styling by Julia Wester, styling assistance and crafting by Jess Hong.

let me shop for you: button-up shirts!

let me shop for you: button-up shirts!

Button-up tops are an easy and versatile summer staple. Whether worn with shorts, pants, skirts, or dresses, they have the ability to be both casual and more dressy depending on how you're feeling! Here are a few of my favorites in both solids and patterns I've found for you...

let me shop for you: button-up shirts!

1. Hot Cocoa Vintage off-white top ($34, medium), 2. Sonnet James playsuit ($188, size 0-16), 3. Rachel Pally linen top ($158, size XS-XL), 4. Chronically Glittery vintage striped top ($15, M-L), 5. Hey Tiger Vintage floral top ($24, no size marked), 6. Aarica Nichole plaid top ($35, size 16), 7. Flying Apple Vintage eyelet top ($45, x-small), 8. XO Threads Ethel set ($49, 2XL)

(Top photo by Lily Glass

my favorite pots for your plants!

Oh Joy Planter Guide

During this time of quarantine and staying home, I've been growing my plant collection. The act of watering the plants and caring for them has been surprisingly therapeutic, plus I love adding more life to my home with these plant friends. I've had questions from you about where to find great planters, so here a few of my favorite online shops....

Capra Designs

Capra Designs makes a range of beautiful pots with fun colors, sizes, and textures and are designed with built-in trays to collect water which I love.

Eco Vibe Style

Ecovibe has a great variety (I especially love these standing planters) plus they sell plants and offer local plant delivery locally to Portland where they are located.

Jungalow

My friend, Justina, has an eclectic mix of planters and vases at the Jungalow many of which double as planters for plants or vases for flowers.

Angus and Celeste

I love the colors and textures In these pots by Angus & Celeste. They are based in Australia, but offer shipping worldwide.

Folia Collective

Finally, Folia Collective carries a limited selection of both Angus & Celeste as well as Capra which makes them a great option if you're getting a single piece or want to mix brands. If you're in Los Angeles, they also do plant delivery which has been my go-to for slowly expanding my collection for my home.

I also love looking for unique pots at vintage home decor shops like Sunbeam Vintage!

When it comes to pots, I mostly buy ones that have drainage holes with trays or built-in water catchers. I do have some with no drainage in which you can add rocks at the bottom to help avoid water collecting at the bottom which isn't great for plants. I've also learned a lot about plant care and styling from Hilton Carter's two books Wild at Home and Wild Interiors!