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{behind the scenes} with kate spade...

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I often wonder about the thought process behind creative campaigns, and I love seeing and hearing how ideas turn into the final product. Today, I have a very special behind-the-scenes look to share with you featuring one of my favorite brands, Kate Spade. For their new summer campaign, they've created a super fun series of films with flowers and vespas and animals galore. 

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To Deborah Lloyd {Kate Spade New York Creative Director}, summer means suntans and strappy heels—exotic encounters and twists of lime. Capturing this romantic allure, the summer collection comes to life in vibrant colors with clever details. Their creative team channeled the tropics to create the latest campaign.

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Between building a headdress from fresh flowers {and you know I LOVE that floral headdress!}...

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...to teaching their model to drive a vintage Vespa, an adventure began to unfold...

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Finally, the summer's theme to Escape the Ordinary came to life within the store and window displays across the United States. You can see a couple behind-the-scenes videos here and here...and you can see more behind their summer campaign over at Behind the Curtain...

{photos and videos by Kate Spade New York, florals by Livia Cetti}

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