Oh JoyOh Joy

bhldn sneak peek {part 1}...


On Monday, February 14th, the new wedding brand BHLDN {pronouced "Beholden", inspired by the Dutch word for "to keep"} from the folks behind Anthropologie will launch to the delight and swoons of brides across the country. I was thrilled to have a chance to see a sneak peek of the new collection yesterday at their Philadelphia headquarters along with a dozen fellow bloggers for a special preview. And today, I'm thrilled to share these photos with you from this wonderful day.

The collection of wedding dresses, party dresses, shoes, jewelry, and accessories is full of amazing details, texture, and hand-crafted perfection. While the Anthropologie customer is certainly an influence, BHLDN is a new, separate brand that stands on its own two feet. Led by a team of amazingly talented designers and creatives, the pieces are an explosion of visual inspiration. Today, I'm starting with Part 1 of my three part sneak peek for you. Here are just a few of my favorite wedding dresses from the new debut collection. Ranging in price point from $1,000-4,000 for the debut season, the limited-edition pieces are meant to make a special day even more festive and fun. And, all dresses have free return shipping...so that you can be sure it's the one.

The collection seriously makes me want to get married all over again...or convince Bob to have a 5 year anniversary party so I can wear one of these amazing frocks! So feast your eyes on all the juicy details. Part 2, coming tomorrow, will be all about the party garb and accessories {for the bridal party or wedding guests or any party really}, followed by Part 3 on Monday with more decor, details, and snaps of us trying everything on. Enjoy! — Joy

{all photos by Oh Joy}