Oh JoyOh Joy

oh joy for boys...

Oh Joy for Target / Baby Boy Apparel

One of the things I hear most from moms of boys is that there aren't as many cool options for dressing them as there are for girls. Being a mom of girls, I haven't had to through that challenge. But I know when I've been on the hunt for baby boy gifts in the past, it can be hard to find a lot outside of typical blue and khaki with standard stripes and plaids. Which is why when we designed the pieces for our Oh Joy for Target baby apparel collection, I wanted to make sure to offer more patterns, colors, and simply just fun mix-and-match items for boys, too! (Oh Joy isn't only for girls, anymore ;).

Target-boy-layette-1

Here are a just a few of my favorites from playwear to sleepwear for the little guys in your life.

Oh Joy for Target / Baby Boy Apparel

Oh Joy for Target / Baby Boy Apparel

Look at those cuties! I can't even take it. I'm SO glad we got to add in some non-girl specific items in our newest collection for all those moms of boys (or those who want gender-neutral clothing) who have been asking for it over the last couple years! If there's anything else you're hoping for in future baby collections, please let me know that, too!

{Top photo: Ever via Cassidy, Bottom photos: Andy and Otto via Angie}

Comments