Oh JoyOh Joy

my new online licensing class!

Oh Joy! Academy Licensing Class

One of the most common questions I get about business is how to work with other brands to create products. I have been working in the design field for 19 years and have spent most of that time designing and creating products through licensing. Oh Joy! has had collections with Target, Band-Aid, Clorox, CALPAK, Petco, Freshly Picked, Alice & Ames, MixBook, Keds, and many more brands over the 15 years of having my own business.

After many successful in-person and live online workshops (which always completely sell out!), I'm excited to offer a video version to be able to watch and learn wherever you may be! You'll be able to watch the 76 minute class and pause each video as your schedule allows. Some of the things I'll cover include:

  • A deep dive into your style and how to decide which brands to pitch
  • How to make sure your website, social media, and work is ready to present to brands
  • How to put together a pitch deck and cold pitch to companies
  • How licensing works and what to ask for in terms of royalties, fees, and usage rights
  • And more!

The class is now available at a limited-time early bird price of $98. Click here for all the details!

plant tips from a former anti-plant lady!

How to Become a Plant Lady / Oh Joy!

If you spoke to me a year ago about houseplants, I would have told you that I couldn't keep ONE alive. Don't give me a plant as a gift, and don't try and make me have one in my house! Any plant that entered my house in the last decade succumbed to its unfortunate demise within just a few months. I overwatered, I underwatered...who the heck knows? All I knew was that I could not keep them alive. And, I found myself being okay with that. I had children and pets to keep fed and sheltered, and I didn't need anything else to take care of.

Well, it's now October 2020 and I went from having zero house plants in March 2020 to now having 45. YES. 45. And they are all growing and flourishing and loving their houseplant lives. Here's how it all started...

Back in April, I moved into our new house. Then in May, I moved out of our large studio/office. We had a ton of plants at the former office that were used for photoshoots, so I inherited about 20 of those. The timing worked to bring a bunch with me as I had a new house to put them in, and I was excited to bring these familiar plants to my personal home and have some of that life and warmth that plants bring. After that, I slowly grew my plant collection...a few here and there all summer and into the fall. As I saw that I could keep the first batch alive, I added more and more in spaces where I knew they could thrive. I now have plants in a variety of sizes from lots of small and mediums to some large (and VERY large like the one above). 

Now that I am happily an official plant lady, here are a few tips from me (a novice) about how I managed to keep these plants alive and happy in my home after a decade of thinking I could never do it...

How to Become a Plant Lady / Oh Joy!

1. Start with a once-a-week watering schedule. While plant experts will tell you that every plant is different and require various watering schedules, it would have overwhelmed me too much to think that I had to have different waterings days and times for different plants. Many of the plants that I inherited from our office, I had no idea what kind of light or watering they required. I wasn't about to search all the plant types online, so I kept it simple for myself. When my first batch of 20 plants were at my office, Jess (from the Oh Joy! team) was so good about watering them. She watered them every Friday, so I decided to stick with that day of the week. I added it as a re-occurring item on my calendar, and now I never forget. Over time, I have gotten used to how much water each plant needs—based on how much the pot can hold, when it starts to overflow, or how well it did from the previous week's watering.

2. Buy plants based on your typical sunlight and move plants around if they seem like they aren’t succeeding. When I began buying new plants over the summer, I was very aware to buy ones based on the light we have most of the time (not during a small window of the day). Most plants at a nursery or plant store have recommendations written on them. But if they don't say anything, always ask. If I see that a plant is starting to wilt, get brown/yellow leaves, or have other issues arising, I'll move it to a slightly less or more sunny spot and see how it does for a few weeks. I had a bunch of plants on a windowsill in my bathroom, and most were doing just great. But then I noticed one was always curling up it's leaves so I moved it to a less directly sunny spot, and she's much happier!

3. Trim when you water. When I do my weekly water, I will also trim and prune leaves that feel like they have shriveled, turned, or aren't thriving in some way. I don't know if you SHOULD do that, but I found that if one leaf had issues, more would have the same issue if I left it there. Whereas if I trimmed it, the rest would get better. It's as if the dead leaves were taking energy from alive ones.

4. Propagate if you love a plant that's thriving and turn it into decor in the meantime. I have some plants that seem to never have issues and have grown exceptionally well. These tend to be the climbing types of plants that often grow long tendrils. If you find a couple tendrils getting too long for the space the plant is in, it's a great time to trim them. You can also clip that healthy stem into making another new plant! This type of plant propagating is to clip a part of a plant and put it in water to allow new roots to grow before planting it into soil. They look so pretty in smaller bud vases you would normally use for flowers (like photo above)! And, they take the place of flowers nicely while lasting a lot longer.

5. Read some cool plant books! I only know what I have learned from my own experience, but for when I have issues with a plant or have no idea what is happening to it, a great plant book is your best friend. I also love ones that inspire plant life within home decor so two of my favorites are: Houseplants for All by Danae Horst and Wild at Home by Hilton Carter.

Some people made sourdough bread over quarantine, and I became a plant lady. There you have it folks...now you know anything is possible :P

what's in a name?

Oh Joy! What's in a Name?

I was born Nantaka Joy Deangdeelert. It’s pretty much the most Thai name you could have...soooo many letters! Nantaka means “Happy Lady”, Joy is actually a very common Thai nickname (Thai people are often given shorter nicknames since our first names tend to be long), and Deangdeelert means  “Red, good, and luck.” It’s a name with so much meaning yet it was a name that I struggled with my whole childhood.

I would DREAD the first day of school every year. That moment when the teacher would call my name for the first time...where they would have no idea how to say it. It would come out like “Man-taka Dingleberry” or “Nanataka Dingledirt” or so many other crazy versions that I dreaded hearing because I ultimately knew I would correct them and mostly likely, they still wouldn’t get it right. So every year, on the first day of school (soon after they would see my name for the first time), I resigned to telling everyone to just call me “Joy”. It was my middle name and so it felt totally fine—almost like giving permission to call me by my nickname.

In hindsight, I wish I had stayed true to my real first name and continued to correct anyone who said my name wrong. But in those moments where I wanted to be American SO badly, I needed the ease and the acceptance to be called a name that didn’t cause disruption or confusion. I had ONE teacher in all of my 21 years of schooling (through college) who refused to "just call me Joy" and made it a point to call me by the name I was given. And, he always made sure to say it correctly. I didn't' realize it then—but looking back on that time—it really meant so much. He made an effort that most people don't. I realize now how often people never tried to pronounce my family's name correctly—when they met us in-person as strangers, when telemarketers called our house, or when reading our name out loud somewhere. They were so quick to butcher it and not ask how to pronounce it.

When I got married, my maiden name changed to my middle name and Cho became my last name. I changed Joy to my official first name then since I had already used it my whole life and now I was Joy Deangdeelert Cho. Now, having a MUCH shorter name of Joy Cho, you would think it would be a no-brainer to say. But I can't tell you how many times Cho changes to Chow, Choi, Choy or Chung.

As our world expands everyday, I try to remember that everyone's name is a part of who they are, whether it's their given name or the name that a person has chosen later in life. If you've ever been in a situation where you are unsure how to say someone's name, it is okay (and even respectful) to ask how to pronounce a name. Or, you can even ask what name they prefer to go by. And then follow through with effort just the same as you would like for your own name!

My Dad, to this day, always calls me Nantaka :)

P.S. Great videos on this topic by Uzo Aduba and @navthepoet

oh joy for clover is here!

Oh Joy! for Clover Pajamas

I'm so excited to announce our newest collection out today...Oh Joy! for Clover kid's pajamas! These are the softest and most wonderful quality PJs, and we were so thrilled to bring you a collection with our whimsical Oh Joy! patterns and designs inspired by our Oh Joy! Kids Story Books. Put on your new PJs while reading your favorite books for an extra fun and cozy bedtime. Sizes start from 0-3 months and go up to 4/5T!  Here's a closer look at all the fun designs...

Oh Joy! for Clover Pajamas

1. Slumber Party Pals- Find your favorite characters on your PJs from our books! Read along and spot your favorite friends!

Oh Joy! for Clover Pajamas

2. Goodnight Galaxy - As our Curious Cat flies into the sky on his balloon, your little ones can join in on the fun!

Oh Joy! for Clover Pajamas

3. Sweet Sleepy Stripes - Stripes are always in style and are a fun way to remember...you are you, and you're OKAY!

Oh Joy! for Clover Pajamas

4. Dreamy Dots - Our Curious Cat and his curious spots have been reimagined in cool blue tones to make your little one as curious as a cat, and also just as sleepy! 

Oh Joy! for Clover Pajamas

5. Daydream Daisies - There are "hidden" daisies all through You're Okay! Can you find them all? 

Oh Joy! for Clover Pajamas

Oh Joy! for Clover Pajamas

All of our designs are available now in a Footie or Cloverall style and a Two-Piece Shirt and Pant style. Plus, you can get them bundled with the book if you don't have your copies yet! The quantities are limited and this collection will not restock, so get them while you can! 


Special thanks to: 

Lifestyle photos: Photos by Lily Glass, styling by Joy Cho

Kids' Photos: Photos by Charlie Wrzesniewski, styling by Lark & Co.

Book illustrations and pajama prints by Angie Stalker, Designer for Oh Joy!

oh joy loves pumpkins!

Oh Joy Color Blocked Pumpkins

Over the past few years, we've done some amazing pumpkin projects. Here are few of our favorites to inspire all your own pumpkin decor this year. Take a look...

Oh Joy Art Pumpkins

1. Art Pumpkins — I love the interpretation of Matisse, Warhol, Calder, Monet and Pollock. Which artist would you chose? Find the tutorial right here...

Oh Joy for Cloth and Co Painted Pumpkins

2. Oh Joy! Pumpkins — We did an entire set of pumpkins matching the patterns on our pasr upholstered furniture line. I love them all, but especially how perfectly the pumpkins fit in these kid chairs! (Tutorial Here)

Oh Joy Geometric Pumpkins

3. Geometric Pumpkins — Inspired by art deco, these painted geometric shapes are fun without being too kiddy. I really love the color palette on these as they go outside of your typical fall colors. (Tutorial Here)

Oh Joy Pumpkin Planter

4. Pumpkin Planter — How cute are these pumpkins turned planters?! This was such a fun twist on the traditional pumpkin or jack-o-lantern. (Tutorial Here)

Oh Joy Fall Colorful Pumpkins

5. Color Block Pumpkins — I love these because they make a wonderful transition from "Halloween" decor to fall decor. They're gorgeous, and the more you have the better. Best part is...choose whatever colors you like best! (Tutorial Here)

Happy decorating!

(Photos by Lily Glass and Casey Brodley, styling by Julia Wester, styling assistance and crafting by Jess Hong

milk jar chocolate chip cookie recipe!

Chocolate Chip Cookie Recipe by Milk Jar Cookies

I have loved seeing the unique and inspiring ways that businesses are pivoting and reworking models and ideas so that they can still flourish during this unprecedented pandemic. Our friends over at Milk Jar Cookies, one of my favorite cookie spots here in Los Angeles, had to temporarily close. But their owner Courtney Cowan came out with a baking book, so you can make their delicious cookies at home. Or, if you're not in the mood to bake, they are now also offering nationwide delivery! Today, they have graciously shared their chocolate chip cookie recipe with us, so you can try them out for yourself!

Chocolate Chip Cookie Recipe by Milk Jar Cookies

Serving Size:
This recipe makes about 15-18 three-inch cookies. 

You'll need...

For the Base Dough
- 4 cups flour
- 1 tsp baking soda
- 1 tsp salt
- 2/3 cup unsalted butter (cold and cubed)
- 2/3 cup vegetable shortening (room temperature)
- 1 cup sugar
- 1 cup packed light brown sugar
- 2 extra-large eggs (cold)
- 1-1/2 tsp vanilla extract
- 2 cups semisweet chocolate chips

Here's how...
1. Preheat oven to 350F.
2. In medium bowl, stir together flour, baking soda and salt.  Set aside.
3. In large bowl, add butter, shortening, sugars, eggs, and vanilla. Mix until just small chunks of butter remaining.
4. Add half the dry ingredients and mix until no flour is visible. 
5. Add half the remaining dry ingredients until flour is incorporated and all butter chunks are gone.
6. Add remaining dry ingredients and mix until dough pulls away from sides of bowl and is not sticky to the touch. 
8. Mix in chocolate chips
9. Line two cookie sheets with parchment paper, and place dough balls (approx 1-1/2 inches in diameter), about 6 cookies on each sheet. Bake for 12 to 14 minutes, spinning the pan halfway through, or until the tops are just slightly turning golden brown and hairline cracks on the side. Let sit for 10 minutes before moving cookies to a cooling rack
10. Let the baking sheets cool before repeating with the remaining cookies.  

Thanks so much to our friends at Milk Jar for sharing this recipe with us. Get this and many more delicious cookie recipes in their new book now available!

(Photos from Milk Jar Cookies)

positive things you can do this weekend...

Basket of Flowers

Happy Friday! The world seems upside down right now, and sometimes it's hard to see the light at the end of the tunnel during this truly atypical year. But there are also good things in this world, and things we can do for ourselves, our families, and our communities to bring light, change, and happiness! So I'm encouraging you this weekend to do one of these three things for yourself and for your community. And, you get extra credit and fifty gold stars if you do all three! :)

October is Breast Cancer Awareness Month. Early detection is so important. I have had friends and family member with breast cancer and have seen how early detection saves lives. So call your doctor, get your yearly appointment scheduled, check yourself monthly, if you're old enough (like me ;), get a mammogram.  Do it for yourself and your family.  I can't say it better than Anada Lewis did in this IGTV. Check it out and then take care of yourself!

I have shared a lot about COVID-19 safety on Instagram, but one of the things I have learned in this pandemic, is how much injustice we allowed or ignored in our society before. One of those areas is the flu. Between 8,000-20,000 people die each year from the flu. While we should all be getting our flu shots every year, this year it's more important than ever to protect against the flu while Covid-19 is still very present. There are those around us that need us to get flu shot because they have weakened immune systems or are susceptible to the flu, but getting the shot (even if you're healthy) helps to prevent you from spreading it to someone who may not be as healthy. A week or two of misery for you might be a hospital stay or death for someone else. So go get your flu shot, and encourage everyone around you to get theirs as well. Let's emerge from this pandemic with more empathy for others and a willingness and eagerness to make small choices that help ourselves and everyone around us. And on that same note, please wear a mask when in close proximity to others in public. It's still our number one protector for the spread of COVID-19.

TAKE A WALK (and pick up trash!)
My only escape from the house right now includes outdoor walks and parks, and I know it's the same for a lot of you. And, have you noticed the amount of plastic gloves or disposable masks left as litter? Since you already have your mask and gloves or hand sanitizer with you, challenge yourself and your family to each pick up ten pieces of trash. Sanitize after you pick up and, of course, wash your hands for at least 20 seconds when you get home. Help clean up your community while you're getting a breath of fresh air. It's win-win.

Happy weekend all!

(Photo by Lily Glass, styling by Julia Wester, styling assistance and crafting by Jess Hong.)

fun halloween treats!

Oh Joy Monster Parfait

1. Silly Monster Parfait — As a fun surprise for breakfast or an after school snack on Halloween, make Silly Monster Parfaits to show kids that not all monsters are scary. Kids will love the silly treat, and for parents it's a healthy option to offset all the candy they'll be enjoying later that evening! To make them, start by layering yogurt, granola, and fruit (we used blueberries here). Then, top it off with teeth (cut from apple slices), eyes (made by using a toothpick to secure a blueberry inside half a grape, and antennae made from pretzel sticks.

Oh Joy Autumnal Charcuterie Board

2. Autumnal Charcuterie Board — For the sophisticated palette, and to mix it up from the typical sugary treats of the holiday, try a charcuterie board! It's always delicious and with enough variety to make everyone in your house happy! The full tutorial is right here...

Oh Joy Halloween Donut Spiders

3. Funny Spider Donuts — Meet the cutest spiders you'll ever lay eyes on! They make for a super fun snack for Halloween and a tasty treat to make with the kids. Either add "spider accessories" to your favorite donuts, or have a full baking adventure and make your own! Full tutorial right here...

Oh Joy Pumpkin Bundt Cake

4. Pumpkin Chocolate Chip Bundt Cake — We finally have an excuse to put pumpkin in everything! Here's a delicious take on a bundt cake with pumpkin and chocolate chips. Hungry yet?  The recipe is right here...

Oh Joy Smoothie Monster Muffins

5. Healthy Monster Muffins — Perfectly green and halloween-y, these smoothie muffins actually include fruits and vegetables. Get your kids (and yourself!) a delicious breakfast or snack for the days leading up to Halloween. The full how-to is right here...

{Photos by Lily Glass. Styling by Wilmarose Orlanes and Julia Wester, styling assistance and crafting by Jess Hong.}

my favorite power rings!

Oh Joy! Power Rings

My favorite accessory right now is what I like to call a Power Ring. It's typically a bolder or oversized ring (but one that is still comfortable to wear) that feels fun and makes you smile. Here are some of my favorites in a range in price points, both new and vintage—some are novelty and some are investments you'll want to keep forever.

Sources: left to right, top to bottom: Julia Vaughn Edie Ring ($78)*, One Five Six Jewelry Smiley Face and Daisy Rings ($98), Roam Vintage Serafina Ring ($138)*, Wow That's Beautiful Aqua Ring ($44), Ariel Gordon Pave Letter Ring ($2350), Maya Brenner x Sarah Hendler Pearl Ring ($650), Wow That's Beautiful Black and Gold Ring ($79). (*BIPOC-owned)

it's important to vote...

Oh Joy! Vote

One of the most important duties of every citizen in a democracy is to vote! This year feels especially important with the myriad of things happening in our world right now, but we should always be this amped up and passionate about our part in making sure our leaders represent our values and rights.  

1. The first step is making sure you're registered to vote. If you're qualified to vote, are you registered? Here are some places you can check. If you have moved or made any changes to your address or location recently, this is extra important to make sure your information is correct:

2. If you are not registered, the second step is to register! It varies by state, so do your research and get registered.

3. The third step is to get informed! Everyone knows about the big election that occurs every 4 years (this November being one of them). But there are senate races, city and county races, propositions and ballot measures. These things directly affect you and your family. So find out what's going on, read up on both sides of the issue, and then make an informed decision. And if you're confused, ask for clarification. It's ok to admit that we don't understand something and get educated and informed by people or resources who do.  While we're at it, let's also normalize being informed voters that know and care about the issues. Here are some resources:

And finally, make a plan and VOTE! Each state has different opportunities and rules for voting. In some states, you can request an absentee ballot, request to vote by mail, vote early, or go to your local polling place on November 3rd. The only wrong way to do it is to not vote if you're qualified to! :)  There is also some misinformation out there that you can vote by mail, and then go to your local polling place to vote. This is not correct. You cannot vote more than once!

If you're all set and ready to vote, then encourage your friends, family, neighbors, and anyone else you know to vote. Democracy only works and represents the voice of the people when all the people contribute their voice. We can do this!

(MY VOTE GEAR: hat by Rad Hats, tee by Camp by Julia Wester, necklace by Thatch Jewelry)