Oh JoyOh Joy

our newest collection of kids' shoes is here!

Oh Joy! for See Kai Run Shoes

I'm so excited to share our newest collection and second round of kid's shoes for See Kai Run! Designed with adventure and play in mind, the collection is colorful, fun, and durable for every adventure!

Oh Joy! for See Kai Run Shoes

Oh Joy! for See Kai Run Shoes

This collection comes in two designs available in the high top sneaker style — Super Stars and Sunny Sprinkles! From sizes 4 to 13.5, they fit from toddlers to big kids which make for fun mixing-and-matching for siblings and friend, too. You can find them both here at See Kai Run right now!

{Photos by Lily Glass. Photo Concept/Production/Styling by Julia Wester, Production Assistance by Jess Hong. Shoe pattern design by Kim Vu for Oh Joy.}

Our first kids' book comes out in one month + a gift for you!

Oh Joy! Be Curious Kid's Book

Today is a very exciting day because we are just ONE MONTH AWAY from launching the first of our THREE KIDS' BOOKS coming with Scholastic this year. Written by me and illustrated by Angie Stalker, all three books emphasize qualities to instill in our little ones to help them become kind, strong, creative, and capable humans. Our first one, BE CURIOUS!, comes out in one month on April 7th! It follows along a curious cat and encourages exploration and curiosity in your everyday adventures.

Oh Joy! Be Curious Kid's Book

The book is written for ages 0-3, for parents to read to their babies and toddlers. But they are also the perfect level of reading for early readers from 4-6 who are practicing reading themselves!

Oh Joy! Be Curious Kid's Book

I'm so excited to give those of you who have already pre-ordered, or who pre-order now before it launches, a BE CURIOUS! Activity Booklet for you and your little one to create and be curious together. Check out my stories today on Instagram to get a sneak peek of the booklet.

Here's how to get one:
Once your book has been ordered, simple visit this page right here and you'll receive the colorful Activity Booklet via email (which you can print from home) on or around April 7th after the book launches. We're so excited for you to have another way to explore with your little ones!

P.S. For those of you in Los Angeles, we'll be having a book signing on Sunday, April 5th! We will have limited space, so sign up on our mailing list to get the email that will announce RSVPs for the event. I can't wait to see some of you then!

{Photos by Lily Glass. Photo Concept/Production/Styling by Julia Wester, Production Assistance by Jess Hong. Book Written by Joy Cho and illustrated by Angie Stalker.}

when one chapter closes, another begins...

Oh Joy!

February 2020 will go down as one of the hardest months of my life. This was the month that I took a good, hard look at my business and realized it was going in a direction that I didn’t want it to go. I was burnt out and emotionally drained trying to maintain every single thing that I had built. I was no longer fully, truly happy...and it showed. I knew I had to make some changes, and they were sad, emotional, but also filled with a lot of hope in making space for the things that would allow me to breathe again and feel the joy that this business is all about.

I have already shared more details about the closing of our online shop. I've also decided to move out of our studio and into a smaller space instead. Our space has become a beautiful home to me and my team, and it's definitely bittersweet to see it go. But truly, the hardest decision of all was to scale back on my day-to-day team. I built a dream team of people who have helped me grow over the last several years. I focused so much of my efforts in giving them all the best work/life balance possible, that I forgot about my own life. I am so grateful to have had the best, most loyal team on earth...many of whom are now on their way to exciting and new opportunities (and some of them will still be working with me as freelancers!).

Often, we are taught to believe that growth means MORE of this and MORE of that. I realized that the growth that I really needed was to have less of all these things that I always assumed I needed to be successful. What I really needed was to focus on the parts of this business that made me the happiest and take it to a place that I could manage it all while having a fulfilling life with my family and be present as a mother, wife, and friend.

A few weeks ago, I would have not been able to write this or share this with you because I was deep in the throes (and deep in tears) of making these hard decisions. And, while this next chapter of Oh Joy! is still being written, I feel confident that these difficult decisions were for the best, and I am truly excited for this pivot and what's to come.

The good news is...a lot of the things you know and love (products, content, my house reveal, the academy, new books) will all still be here as there are a TON of new things we have been working on for 2020. You'll see and hear my voice around here more, start to see a slight shift in focus, and...the rest has yet to unfold.

I read this line recently in Dave Hollis' new book that felt so timely for me right now and might be helpful for you as well:

"You and you alone have to feel the call on your heart to grow and pursue the life that's better than the one you already have, even if it means shedding the identity you've become comfortable with." — Dave Hollis

Thanks for your support and for always being there for me and for us throughout the almost 15 years I have been running this business. Have a great weekend, and I'll see you guys back here next week!

P.S. My awesome 4400 sq. ft. studio in the Frog Town area of Los Angeles (see some photos here, here, and here) will be available starting April 1st. If you're interested in more information, email us: [email protected] and we'll send you more info!

{Photo by Lily Glass}

new oh joy! pillows...

new oh joy! pillows

I've loved seeing our pillows in your homes since we launched our first collection last year. So, I'm excited to share that our new Oh Joy! pillow collection is available now! There's a mix of shapes, sizes, and colors for both adult and kids' spaces...

new oh joy! pillows

They all mix and match really well together like this trio above that mixes a few different shapes and sizes together.

new oh joy! pillows

These pieces make me so happy, and the price point is so great (from $38-48)! You can buy them all right here at Makers Collective.

{Photos by Lily Glass. Concept/Production/Styling by Julia Wester, Production Assistance by Jess Hong, Pillow designs by Angie Stalker.}

shop closing Q&A!

Oh Joy!

Thank you guys so much for all of your support in the last week after we announced that we're saying goodbye to our e-commerce shop! The orders have poured in and that has helped us tremendously to clear through our remaining inventory. If you've ordered anything in our final sale over the last few days, those orders are being fulfilled and you'll have it in your hands very soon!

We received lots of questions about our e-com shop closing, so I wanted to talk a bit more about it now that our sale is done...

Q: Why are you closing your shop?

A: As a business owner, I try new things all the time. Things evolve in my business, and I get ideas for new avenues to go and new ways to expand my business. Sometimes those things flourish, and sometimes they don't. I usually give a new part of my business two years to see if it's working before continuing with it or deciding to move on. Back when I had my own stationery line in 2007, I gave it 2 years before deciding to close it. It was financially draining, and I found myself stuck with tons of credit card debt trying to keep up with producing more and more product. After I closed that line, I moved into licensing which was one of the best decisions I made for this business and a big part of the work we still do today.

A similar thing happened here with the Oh Joy! online shop. As we reached two years of having our own e-commerce, it didn't make sense financially for us to continue with that part of the business. It wasn't financially beneficial for us and took much more resources than we were making from it. It was a bittersweet decision to close it, but it will make space (mentally, physically, and financially) for other parts of the business to grow.

Q: Will we still be able to buy your product collections and collaborations?

A: YES! You'll still be able to buy all of our product collaborations through our partner's retail sites. We are in the process of updating our website and soon you'll be able to easily find where you can purchase everything Oh Joy! We also have lots more coming this year! Instead of managing the sales of those products, we are leaving it in all of our partner's very capable hands.


Q: What about the rest of Oh Joy?

A: While I know this seems like a big change to our customers, the online shop only accounted for about 10-15% of our annual revenue. It was a very small portion of the Oh Joy! business for the past two years. Oh Joy! is still here. We have lots more new and exciting things coming this year (from product launches to my house reveals and more!). So please sign up for our mailing list, continue to read this blog, and follow along @ohjoy and @ohjoyco for all the updates!

We love you all and thank you endlessly for your support!

(Photo by Calpak, words by Joy Cho)

new oh joy! x erin condren designs...


A new season means new Oh Joy! for Erin Condren cover designs (and stickers!). We're so excited to offer three new designs in lots of fun color-ways that you can interchange as the mood strikes, all while staying organized and on top of your game. Check it out...

new oh joy! x Erin Condren designs... / via oh joy!

Mod Mosaic — This one is abstract, colorful, and fun! It comes in a cool or warm color palette so you can pick your favorite.

new oh joy! x Erin Condren designs... / via oh joy!

Disco Daisies — We love florals, and this design is such a great ode to spring! We've got lots of bright colors for the new season to keep you organized and hit refresh. 

new oh joy! x Erin Condren designs... / via oh joy!

Groovy StripesAbstract and minimalist, this design brings a bold punch of color to your day and can be custom made to any two colors you wish!

These interchangeable covers are available for their planners (which are currently on sale!) and notebooks, so you can mix and match as often as you want. Shop them all here and get organized! 

{Photos by Lily Glass. Concept/Production/Styling by Julia Wester, Production Assistance by Jess Hong. Written by Traci Michael.}

what's one quality you need to succeed as a small business?

what's one quality you need to succeed as a small business? / via oh joy!

Over at the Oh Joy! Academy, everyone who has taken a class, session, or downloaded a product with us has access to a special Facebook group where they can ask me business questions at any time. It's been a fun way to get into specifics with people and also chat with them in our monthly Facebook lives! Today, I wanted to talk here about one very important quality that you need to be able to succeed in running a small business...and that's...the ability to take risks.


party over here! New apolis bags...


Did you hear? We're partying over here because we just added TWO new Oh Joy! for Apolis Petite Market Bags to the Oh Joy! Shop. After our Halloween edition with Apolis, we're bringing them back with two phrases (one new, one tried and true!) for a very limited edition run. Check it out...


how to come up with a name for your business...

how to come up with a name for your business... / via oh joy!

Over at the Oh Joy! Academy, I've been teaching various topics for small business owners to help them grow and take their business to the next level. BUT, what if you don't already have a business and want to start one? I created this free PDF called, "What Kind of Business (or Side Hustle) Should I Start?" for those interested in the idea of starting something. Since then, I've been wanting to address some of the early business basics that comes after that. So today, we're talking about How to Come Up with a Name for Your Business!


oh joy! for mixbook holiday cards are here...

oh joy! for mixbook holiday cards are here... / via oh joy!

One of my favorite ways to celebrate the end of a great year and all the memories that made is so special is to create and send holiday cards to our closest friends and family. So together with Mixbook, we've made it fun and easy to send some cheer to your loved ones this season with our Oh Joy! for Mixbook holiday cards...

oh joy! for mixbook holiday cards are here... / via oh joy!

oh joy! for mixbook holiday cards are here... / via oh joy!

oh joy! for mixbook holiday cards are here... / via oh joy!

oh joy! for mixbook holiday cards are here... / via oh joy!

We created four colorful and festive card templates—Holiday Dots, Cheers, Holiday Stripes, and Holiday Confetti Frame—for you to upload your family photos into! Most have a fun foil options to add a dash of metallic magic to your cards, and you can even get creative and overlay our hand-drawn stickers on top of your photos! To make the whole process even easier, we also created matching address labels and "To/From" stickers to place on presents. 

oh joy! for mixbook holiday cards are here... / via oh joy!

Start creating your own extra special Oh Joy! holiday cards right here at Mixbook.com! Don’t forget putting together Year in Review Photo Books using our Oh Joy! for Mixbook themes. They make perfect gifts for the holidays.

{Garland background photos by Lily Glass, Concept/Production/Styling by Julia Wester, Production Assistance by Jess Hong. Solid background photos by Mixbook. Written by Joy Cho and Traci Michael.}