
Raise your hand if you LOVE Pinterest! Back in 2010, I was one of the first people to try out the then new site before it was available to the public. Since then, it's been a go-to tool for me both as a designer and content creator. My team and I use it daily to seek inspiration and to share ideas and images with one another. Now, more than 200M people use the platform every month find and save recipes to cook, products to buy, home decor and other ideas they want to try. As a business owner, I use Pinterest not only to find new ideas but also to share the images and products we create with 5 million Pinners each month. Since I always get a lot of questions about the platform, I thought it would be fun to share some tips with you for using Pinterest to build your brand and grow your business.
People on Pinterest are actively looking for ideas to try tomorrow or someday—whether that’s a fresh recipe or a twist on an outfit. That makes them the perfect audience for whatever new ideas you’re cooking up. And Pinterest can help you grow your business because it works differently from other sites...
- More traffic for you—When people find an idea they want to try, they can click through to the specific page on your site to learn how to make, do, or buy it.
- Reach beyond your followers—On Pinterest, your followers are the first to see your ideas. And the more they engage with your content, the more it gets shown in other places on Pinterest—like search results, feeds, and recommendations—for hundreds of millions of Pinners to discover.
- Your ideas live on and on—People can discover your ideas the moment you post them or months from now. It all depends on what they’re looking for and when they post them. People can discover your ideas the moment you post them or months from now. It all depends on what they’re looking for and when they need it. Your Pins keep delivering value for years to come—not just the first day you post them.
If you're looking for a deeper dive into the nuances of Pinterest, here are some common questions I often get asked...